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HR Innovation: Ralf Wetzel

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Presentation by Wetzel ralf on the 8th edition of Vlerick HR-day.

Presentation by Wetzel ralf on the 8th edition of Vlerick HR-day.


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  • 1. Leaving the tunnel:how HR can help to re-innovate the companyRalf Wetzel, Regina Regenass, Mia Vanstraelen
  • 2. Focus1. How companies forget to innovate2. The HR function: Within or without the tunnel?3. How to turn the tunnel into a tower© Vlerick Leuven Gent Management School 2
  • 3. 1 How companies forget to innovate: examples© Vlerick Leuven Gent Management School 3
  • 4. 1 How companies forget to innovate: the logic of the tunnel Sydow / Schreyögg / Koch 2007© Vlerick Leuven Gent Management School 4
  • 5. 2 HR function - inside or outside the tunnel? The HR Business Partner (based on Dave Ulrich, 1997)© Vlerick Leuven Gent Management School 5
  • 6. 2 HR function inside the tunnel? Service orientation to line Fragmentation of departments observation lacking sovereignty in Rated by internal clients expressing own perspectives Execution of business lacking influence in shaping strategy strategies HR as part of the ‚forgetting game‘: Unconscious strengthening of organizational tunnels© Vlerick Leuven Gent Management School 6
  • 7. 2 HR function inside the tunnel? Item (Human Resource Competency Survey, Ulrich et al. 2008: 191) % Impact Ensure that HR strategy turns business goals into HR priorities 9% Have an HR strategy that links HR practices to business 10% strategy Use empirical research to identify best HR practices 7% Ensure that organization structure of HR is consistent with the 13% business strategy Create a workforce scorecard 5% Track employee engagement 6% Build the capability of the HR department to add greater 8% value reactive strategy© Vlerick Leuven Gent Management School 7
  • 8. 2 HR function outside the tunnel? Collects broad range of ‚rich‘ information (sleeping paths) Connects operational with strategic levels Supports and allows contact and communication = Rich foundation for reflecting organizational tunnels© Vlerick Leuven Gent Management School 8
  • 9. 3 Turning the tunnel into a tower Baseline: Re-think the organization & reflect tunnels by: • Reframe & re-analyze given information: use the constructivity of conflict! • Connect separated communities of the company! Regina Regenass • Turn around ways of action: shape companies innovation strategy! • Introduce external perspectives: customers, investors, communities! Mia Vanstraelen© Vlerick Leuven Gent Management School 9