Healthcare ecosystem of the future walter van dyck

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Healthcare ecosystem of the future walter van dyck

  1. 1. 30/05/20131© Vlerick Business School Prof Dr Walter Van DyckTHE HEALTHCARE ECOSYSTEM OF THE FUTUREPROF DR WALTER VAN DYCK
  2. 2. 30/05/20132© Vlerick Business School Prof Dr Walter Van DyckIN THE NEXT DECADE IT WILL COST$100 AND TAKE LESS THAN ONEHOUR TO SEQUENCE A HUMANGENOME© Vlerick Business SchoolAND IT GOES EVEN FASTER THAN PREVIOUSDISRUPTIVE TECHNOLOGY CYCLESProf Dr Walter Van Dyck
  3. 3. 30/05/20133© Vlerick Business SchoolSo what does personalizedmedicine mean for the healthcare ecosystem of the future?Prof Dr Walter Van Dyck© Vlerick Business SchoolGENERAL IMPACT OF PERSONALIZED MEDICINE ONTHE HEALTH CARE ECOSYSTEMProf Dr Walter Van Dyck Integrated solution-based therapies Health outcome-based therapies possibly allowing forpatient self-management Analytics (Big Data)-driven therapy development Open innovation and collaboration across health sectors
  4. 4. 30/05/20134© Vlerick Business SchoolFADING INDUSTRY BOUNDARIES OFFERINGLOTS OF OPEN INNOVATION OPPORTUNITIESProf Dr Walter Van DyckStremersch & Van Dyck (2009)1.TWO STUDIES ON THE IMPACT OF PERSONALIZEDMEDICINE ON THE HEALTH CARE ECOSYSTEM
  5. 5. 30/05/20135© Vlerick Business SchoolDOES TECHNOLOGY-ENABLED PERSONALIZATIONALLOW FOR A MOVE FROM PURE PLAY DRUG-BASEDTO INTEGRATED HEALTHCARE SOLUTIONS?Prof Dr Walter Van Dyck© Vlerick Business SchoolFROM CURE TO CAREPREDICTION PREVENTION TREATMENT MONITORINGProf Dr Walter Van Dyck
  6. 6. 30/05/20136© Vlerick Business SchoolFROM CURE TO CAREPREDICTION PREVENTION TREATMENT MONITORINGAcute Coronary SyndromeBreast cancerProf Dr Walter Van Dyck© Vlerick Business School Prof Dr Walter Van Dyck
  7. 7. 30/05/20137STUDY 1: BREAST CANCER© Vlerick Business SchoolDESCRIPTION OF SCREENING PROGRAMS FORBREAST CANCER IN THE MODELVan Dyck et al (2012)Prof Dr Walter Van Dyck
  8. 8. 30/05/20138© Vlerick Business SchoolSTUDYING PATIENT POPULATION BEHAVIOURUSING A MARKOV STATE DIAGRAMUndiagnosedordisease freePre-CancerLocalCancerLocallyAdvancedCancerMetastaticCancerDeathdue toCancerDeathdue toothercauses(State Diagram adapted from NICE Guidelines)Van Dyck et al (2012)Prof Dr Walter Van Dyck© Vlerick Business School050010001500200025003000Current Situation "EHR+SNP" ScenarioON AVERAGE, THE IMPLEMENTATION OF NEW SCREENINGSTRATEGY REDUCES TOTAL PATIENT COST OF HEALTHCAREBY 37% WITHOUT AFFECTING AVERAGE QALY€Average Cost per Patient over 25 years Average QALY per Patient-37%0510152025Current Situation "EHR+SNP" Scenario0.1%QALY* Willingness-to-pay = 35.000 € / QALYVan Dyck et al (2012)Prof Dr Walter Van Dyck
  9. 9. 30/05/20139© Vlerick Business SchoolA MOVE TO THE ENTRY POINT OF THE CLINICALPATHWAYVan Dyck et al (2012)Prof Dr Walter Van Dyck© Vlerick Business SchoolAS A RESULT OF THE NEW STRATEGY, SCREENING ACTIVITIESRISE WHILE CONSUMPTION OF EXPENSIVE TREATMENTS ANDDIAGNOSTIC TESTS FOR ADVANCED STAGES OF THE DISEASEDECLINE.00,0050,010,0150,02CurrentSituation"EHR+SNP"ScenarioHerceptin-28%00,0050,010,0150,02CurrentSituation"EHR+SNP"ScenarioImmunohistochemistry-48%Y-Axis: average consumption per patient over 25 years* Radiotherapy and Hormone Therapy change in a similar proportion and have similar consumption volumesTreatmentsDiagnosticTests00,0050,010,0150,02CurrentSituation"EHR+SNP"ScenarioChemotherapy-19%Van Dyck et al (2012)Prof Dr Walter Van Dyck012345678CurrentSituation"EHR+SNP"ScenarioMammography (in Screening)+18%
  10. 10. 30/05/201310STUDY 2: CARDIOVASCULAR DISEASES© Vlerick Business SchoolINTEGRATING THE USE OF LIFE SCIENCESTECHNOLOGIES TO COMBAT CARDIO DISEASESProf Dr Walter Van Dyck
  11. 11. 30/05/201311© Vlerick Business SchoolRESULTING IN DRAMATICALLY IMPROVEDHEALTH OUTCOMESProf Dr Walter Van Dyck© Vlerick Business SchoolTHE HEALTH CARE ECOSYSTEM OF THE FUTURE Moving to prevention and predicting healthoutcomes Moving to health outcome monitoring &management Moving to increased collaboration across lifesciences technologies and competencesProf Dr Walter Van Dyck
  12. 12. 30/05/2013122.LIFE SCIENCES BUSINESS MODELS IN AN ERA OFPERSONALIZED MEDICINE© Vlerick Business SchoolThe personalized medicine-enabled health care ecosystemwelcomes a high variety ofbusiness model typesProf Dr Walter Van Dyck
  13. 13. 30/05/201313© Vlerick Business School Prof Dr Walter Van Dyck25Van Dyck & Debruyne (2012)© Vlerick Business SchoolTECHNOLOGY-BASED BUSINESS MODELARCHETYPESProf Dr Walter Van Dyck26Van Dyck & Debruyne (2012)
  14. 14. 30/05/201314© Vlerick Business SchoolTECHNOLOGY PLATFORM DEVELOPER:GENERATING AND MONETIZING IP FROMGENOTYPE MEETING PHENOTYPEProf Dr Walter Van Dyck© Vlerick Business SchoolSOLUTION DEVELOPER: INCREASED BIOPHARMA-HIGHTECH COLLABORATION IN LIFE SCIENCESProf Dr Walter Van Dyck
  15. 15. 30/05/201315© Vlerick Business SchoolTECHNOLOGY PLATFORM DEVELOPER AND SOLUTIONDEVELOPER: CREATING RESPECTIVELY A CO-INVENTIONOR CO-DEVELOPMENT ECOSYSTEMProf Dr Walter Van Dyck© Vlerick Business SchoolIMEC IAP: A TYPICAL TECHNOLOGY PLATFORMDEVELOPER BUSINESS MODELProf Dr Walter Van Dyck
  16. 16. 30/05/201316© Vlerick Business SchoolBIOPHARMA HEALTH CARE SOLUTION PROVIDERSMOVING ‘BEYOND THE PILL’Prof Dr Walter Van Dyck© Vlerick Business SchoolLIFE SCIENCES BUSINESS MODELS IN THE HEALTH CAREECOSYSTEM OF THE FUTURE:OUTCOME-DRIVEN, ENABLING PATIENT SELF MANAGEMENT,OPEN INNOVATION & COMMUNITY-DRIVEN, FEDERATED,PLATFORM-BASED, AND BIG DATA-LEARNING-ORIENTEDProf Dr Walter Van Dyck*: Company names shown for illustrative purpose only. They do not necessarily correspond to reality
  17. 17. 30/05/201317© Vlerick Business SchoolCUSTOMISED MANAGEMENT PROGRAMMESUNLEASH THE TRUE POTENTIAL OF YOUR PEOPLE & YOUR ORGANISATIONCustomised Management Programmes are impactfullearning solutions meeting your specific business needs.The health & life sciences industry is one of VlerickBusiness School’s 4 strategic focus industries.2012 facts and figures: 121 customised programmes for 84 differentcompanies 4.529 participants in 14 countries worldwide above 80 % satisfaction ratesSome of our health & life sciences customers:Want to know more? Feel free to contact Anne Salenbien+32 9 210 98 72| +32 472 28 56 06 | anne.salenbien@vlerick.com© Vlerick Business SchoolOPEN ENROLMENT PROGRAMMESEXECUTIVE EDUCATION PROGRAMMES FOR EXPERIENCED PROFESSIONALSOur programmes address today’s most relevantbusiness issues. You can choose between short, butintensive courses and long-term programme formats.2012 facts and figures: 85 management programmes 3.859 participants 100% of our participants would recommend the‘Management for the Hospital Professional’programme to their colleagues!Some of our health & life sciences customers:Dr. Frank VerbeeckFoundation for PsychoGeriatryScheutbos Hospital"I have to thank Vlerick for theorganisation and quality of theManagement for the HospitalProfessional programme. I have takencourses with IMD and INSEAD in thepast, but what Vlerick offers is of anequivalent and even superior level.“Dr. Manu VerholenSint-Vincentiusziekenhuis DeinzeAnesthesist-Intensivist-Algologist"This high quality managementprogramme sparks my entrepreneurialambition to critically reflect upon the(current) hospital policy in all itsaspects. Creativity and reasoningbehavior are stimulated by a continuousinteraction between faculty and hospitalprofessional."Want to know more? Visit us online or contact us:www.vlerick.com/ziekenhuis | +32 9 210 92 46 | annelies.claeys@vlerick.com

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