Executive Master Class in innovation & entrepreneurship
Become a champion in innovationExecutive Master Class inInnovation & EntrepreneurshipWant to convert your ideas into a successful business? And For whom?lead your organisation to innovative results? We’ll make youa true innovation champion! We would like to invite you for an intake interview if you have:The Executive Master Class in Innovation &Entrepreneurship is a long-term intensive high-level • at least 3 years of work experience,management programme in which you’ll learn everything • and you are involved in creating and transformingabout entrepreneurial innovation and corporate innovation businesses.management. Take hold of the innovation reins! Added value for you and your company You will: • learn all about innovation management at the strategic, organisational and operational levels. • formulate and implement innovation strategies in established organisations. • convert innovative ideas into full-grown concrete business proposals. • gain a critical analysis framework and a practical set of tools for assessing the potential of innovative projects, selecting them, and tracking their progress. programme design Deep insight into the most important frameworks is central in this programme. We start from the foundation of theoretical concepts and insights. You apply these concretely to your own Innovative Idea and then develop an innovation strategy – with a focus on practicality – for your organisation. The Executive Master Class in Innovation & Entrepreneurship consists of 2 consecutive tracks: • Entrepreneurial Innovation • Corporate Innovation Management Each track contains 3 modules, which include new insights and coaching. Track 1: Entrepreneurial Innovation (p. 6) and Track 2: Corporate Innovation Management (p. 8) can be taken separately.Executive Master Class in Innovation &Entrepreneurship Participants 2011 - 2012
" During this programme, it became clear to me that there’s a world of difference between having an innovative idea and bringing a new product onto the market successfully. Cartamundi is full of creative people who continually come forward with magnificent ideas. This programme taught us to make the right choices in selecting ideas and then in converting them into the right products with the right business plans. The programme is well-structured. In particular, the coaching sessions around real cases are very concrete and directly applicable to our company. “ Steven Nietvelt – CTO, CartamundiTRACK 1: value creationModule 1: Value Creation Meet your faculty• Entrepreneurship: an introduction Because your time is precious, this• Inspiring Creativity programme presents only the very best• Directing your talents speakers, who share their rich experience• Business modelling: part I in their field of expertise. Academic speakers and practical testimonialsModule 2: Value Capture combine to form a solid link to real- world practice from a strong academic• Entrepreneurial marketing foundation. Meet the core instructors in• Business modelling: part II the separate detailed brochure about this• Negotiation skills programme.• Financial planning: the relation between profit-and-loss accounts, cash flow and balances Prof Walter Van Dyck Programme DirectorModule 3: Value Delivery PRACTICAL INFO• Financial planning• Company Valuation Dates and venues• Entrepreneurial finance: negotiating deals with risk capital providers 26 days (6 x 4 consecutive days)• Venture presentation and communication skills + 2 days project presentation October 2012 through June 2013track 2: Corporate Innovation Management Ghent Campus, Leuven Campus, High-Tech Campus EindhovenModule 4: Designing Innovation Strategy Language• Aligning innovation strategy with competitive strategy English• Strategic innovation simulation• Innovation sources: exploring & exploiting the ecosystem Fee• Open innovation and collaboration € 11,850 + € 1,500 seminar costs (excl. 21% VAT).Module 5: Implementing Innovation Strategy• Managing sustained & disruptive innovation• The DNA of the creative organisation• Stimulating creativity and innovation• Corporate venturing methods• Business model transformation• Portfolio management• Leadership and inspiring changeModule 6: Strategic IP Management• How to protect inventions? Overview of IP rights and their applications in a business context.• Designing IP strategies: defensive and offensive approaches• Developing IP portfolios for competitive strength apply now!• Valorising (unused) IP• Patent landscapes and other visualisation techniques for using IP strategically Please see Practical Info on the following• IP and Open Innovation: making the right IP and property decisions in R&D page, or visit: collaborations www.vlerick.com/emcie
Practical infoRegistration Online registration: quick & easy!Action! Register online.Questions? Please contact:Ghita GreefGroup Product ManagerT: + 32 9 210 98 94F: + 32 9 210 97 firstname.lastname@example.orgReep 19000 Ghent, BelgiumYour certificateYour active participation in one of our programmes Register online via:qualifies you for a Certificate from Vlerick BusinessSchool. www.vlerick.com/ innovation-programmesIn addition, when you successfully complete anExecutive Master Class, you can join the VlerickAlumni, a worldwide network of more than 16,000 Financial benefits for you?members in 100 countries. • 10% discount for paying members of Vlerick AlumniCancellation • SME portfolio: subsidies for Flemish SMEs. • Vlerick Social Profit Grants for organisations active inConsult our cancellation conditions at: the social profit sector.www.vlerick.com/conditions You’ll find more info at: www.vlerick.com/benefitsOur team is here for you FOLLOW THE VLERICk INNOVATION NETWORK Ghita Greef Group Product Manager Visit our website: T: + 32 9 210 98 94 www.vlerick.com/innovation-network email@example.com Follow us on Twitter: @Vlerick #Innovation Participate in our LinkedIn group: Rian De Bruycker Vlerick Innovation Network Programme Advisor T: + 32 9 210 98 84 firstname.lastname@example.org
Application formInnovation management EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013 INNOVATION Yes, I wish to apply for the following programme(s): MANAGEMENT Strategising for Innovation Product Management Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship Corporate Innovation Management Vlerick Innovation Network In addition, I wish to receive more information on the management programmes of Vlerick Business School that I have ticked on the reverse side of this form. ENGLISHName First name M F Function CompanyCompany address N° busPostal code CityCountryTelephone Fax E-mail Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail. No, I do not want to receive information about the activities of Vlerick Business School via e-mail.Home address N° busPostal code CityCountryHome telephone Invoice to be addressed to:Name First name M F (Only fill the section below if different from company address above)Address N° busPostal code CityCountryVAT n° I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programmeDate - - Signature Please return this form BY FAX OR POST to:Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School forReep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgianghita.email@example.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 youYou can also apply online at are entitled to inspection and correction of data related to you as kept bywww.vlerick.com/innovation-programmes Vlerick Business School.
THE Programmes ofvlerick BUSINESS schoolI would like to receive information on the following programmes (please tick).Please return your contacting details to us by fax, e-mail or post.General Management Operations & Supply Chain Management Advanced Management Programme E Project Management D International Management Programme E Purchasing Management E Middle Management Programme D Operational Excellence E Young Management Programme D & E Executive Master Class in Supply Chain Management EAccounting & Financial Management Entrepreneurship Understanding Annual Reports D & E KMO Challenge D Mastering Costs and Budgets D & E KMO Excellence D Fundamentals of Financial Management D & E Entrepreneurship for Managers D Strategic Cost Management E Valuation of Companies E People Management & Leadership Executive Master Class in Controllership E The People Manager D Executive Master Class in Corporate Finance E Executive Decision Making D Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D and Asset Management E Inspiring for Change D Negotiating to Create Value D & EHuman Resource Management Self-mastery D HRM with Impact D Bestsellers read for you D Compensation & Benefits D Executive Master Class in Human Resource Management D Strategy Strategy in Action EICT & Business Process Management ICT-Management D Executive Master Classes Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E Excellence in Business Process Improvement E Executive Master Class in Business Process Management E Executive Master Class in Business Process Management E Executive Master Class in Controllership E Business Intelligence Workshop E Executive Master Class in Corporate Finance E Executive Master Class in Financial AnalysisInnovation Management and Asset Management E Strategising for Innovation E Executive Master Class in Human Resource Management D Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E Corporate Innovation Management E Executive Master Class in Supply Chain Management E Executive Master Class in Innovation & Entrepreneurship E MBAsMarketing & Sales Full-time MBA E Introduction to Marketing Management D Executive MBA E Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E Brand Management & Communication D Product Management D Masters Strategic Business-to-Business Marketing D Masters in Financial Management E Executive Master Class in B2B Marketing and Sales E Masters in General Management E Masters in Marketing Management ED Programme in Dutch E Programme in EnglishMore information on www.vlerick.com