E business planning in the healthcare industry steve muylle

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  • 1. 1© Vlerick Business SchoolHEALTHCARE MANAGEMENT DAY – E-BUSINESSPROF DR STEVE MUYLLE JUNE 3 2013
  • 2. 2© Vlerick Business SchoolQUANT JUNKIES3 Prof Dr Steve Muylle© Vlerick Business SchoolSOCIAL4 Prof Dr Steve MuylleSource: Forbes.com, Feb 9, 2012.
  • 3. 3© Vlerick Business SchoolTHE INTERNET OF THINGS5 Prof Dr Steve Muylle© Vlerick Business School“From an IT perspective, healthcare is at least 15 to20 years behind the rest of the world.It’s amazing to me that Wal-Mart can tell you whereone T-shirt is in one of its factories at any point, butwe don’t even know if a patient had an MRI or aCAT scan, a test that costs $1,000-plus, in the pastfew months. That’s how far behind our IT systemsare.”Dr. Ralph de la TorreCEO Steward Health Care SystemFormer chief of cardiac surgeryat Harvard’s Beth Israel Deaconess Medical CentreAugust 13, 2012, Fortune MagazineProf Dr Steve Muylle6
  • 4. 4PLAN7
  • 5. 5© Vlerick Business SchoolPLANNING PROCESS FOR E-BUSINESSINITIATIVES9(1) Identifypossibleinitiatives(2) Analysefunctionalscope(3) Analysesustainabilityof benefits(4) PrioritiseinitiativesProf Dr Steve Muylle© Vlerick Business School1. IDENTIFICATIONValue enhancement and lower costs10 Prof Dr Steve Muylle
  • 6. 6© Vlerick Business School11WebSeller BuyerBuyerBuyerSellerSellerWebBuyerBuyerBuyerSeller Web BuyerSellerSellerSellerMany to One(e.g., SAP)One to Many(e.g., Amazon)Many to Many(e.g., eBay)Two-sided Markets(e.g., LinkedIn)1. IDENTIFICATIONProf Dr Steve Muylle© Vlerick Business School2. FUNCTIONAL SCOPE12 Prof Dr Steve Muylle
  • 7. 7© Vlerick Business School2. SEARCH13 Prof Dr Steve Muylle© Vlerick Business School2. SEARCH AND AUTHENTICATION14 Prof Dr Steve Muylle(Sources: Basu & Muylle 2009)Closed OpenLowHighReachSignal-to-Noise
  • 8. 8© Vlerick Business School2. AUTHENTICATION AND CONFIGURATION15 Prof Dr Steve Muylle© Vlerick Business School2. COLLABORATION16 Prof Dr Steve Muylle
  • 9. 9© Vlerick Business School2. COLLABORATION17 Prof Dr Steve Muylle© Vlerick Business School2. COLLABORATION18 Prof Dr Steve Muylle
  • 10. 10© Vlerick Business School2. COLLABORATION19 Prof Dr Steve Muylle© Vlerick Business School2. COLLABORATION20 Prof Dr Steve Muylle
  • 11. 11© Vlerick Business School2. COLLABORATION21 Prof Dr Steve Muylle© Vlerick Business School2. INTEGRATION AND BUSINESS INTELLIGENCE22 Prof Dr Steve MuylleSource: Tom Claes, Business Unit Manager Pharma, Corilus (tom.claes@corilus.be)
  • 12. 12© Vlerick Business School2. FUNCTIONAL SCOPE(Source: Basu & Muylle 2011)23 Prof Dr Steve Muylle© Vlerick Business School3. GENERAL BENEFITS IN HEALTHCARE Improve quality of care Provide operationalsavings Fight counterfeit Faster Sharing ofinformation Searchable healthinformation databases Enhanced care deliverycapabilities Improved healthoutcomes Market differentiation Control of the customerrelationship Dramatic cost decreases Improved customerservice levels Reduced non-value-addedwork Increased visibility Improving healthcaredelivery New product offerings Other…24 Prof Dr Steve Muylle
  • 13. 13© Vlerick Business School3. HOW TO MAKE BENEFITS SUSTAINABLE? Positive network externalities Proprietary database Proprietary knowledge base Proprietary hardware / software Personalization Exclusive partnerships25 Prof Dr Steve Muylle© Vlerick Business School26 Prof Dr Steve Muylle3. HOW TO MAKE BENEFITS SUSTAINABLE?
  • 14. 14© Vlerick Business School4. PRIORITIZATION27COSTVALUEUnattractiveWorthBuildingWorthExploringProf Dr Steve MuylleWORKSHOP28
  • 15. 15© Vlerick Business SchoolWORKSHOPPlan e-business initiatives for one of the followingstakeholders: Hospital Nursing Home Biopharmaceutical company Medical devices company Healthcare Practitioners29 Prof Dr Steve Muylle© Vlerick Business SchoolCONCLUSION30 © Prof Dr Steve Muylle
  • 16. 16© Vlerick Business SchoolSELECTED REFERENCES Basu A. & Muylle S. 2013. Digital Strategy at Merck Sharp & Dohme.Case Study. In progress. Basu A. & Muylle S. 2011. Assessing and enhancing e-businessprocesses. Electronic Commerce Research & Applications 10(4) 437-499. Basu A. & Muylle S. 2007. How to plan e-business initiatives inestablished companies. MIT Sloan Management Review 49(1) 28-36(Lead article). Muylle S. & Basu A. 2008. Online support for business processes byelectronic intermediaries. Decision Support Systems. 45 (4) : 845 -857. Standaert, W., Muylle S. & Basu A. 2013. Assessing the Effectivenessof Telepresence for Business Meetings, IEEE Computer SocietyProceedings, 46th Hawaii International Conference on SystemSciences, DOI 10.1109/HICSS.2013.105, pp. 549-558.31 Prof Dr Steve Muylle© Vlerick Business SchoolTHANK YOU!Steve MuyllePhD, Professor & PartnerVlerick Business SchoolContact me:Steve.Muylle@vlerick.comConnect on:www.linkedin.com/in/stevemuylle
  • 17. 17© Vlerick Business SchoolCUSTOMISED MANAGEMENT PROGRAMMESUNLEASH THE TRUE POTENTIAL OF YOUR PEOPLE & YOUR ORGANISATIONCustomised Management Programmes are impactfullearning solutions meeting your specific business needs.The health & life sciences industry is one of VlerickBusiness School’s 4 strategic focus industries.2012 facts and figures: 121 customised programmes for 84 differentcompanies 4.529 participants in 14 countries worldwide above 80 % satisfaction ratesSome of our health & life sciences customers:Want to know more? Feel free to contact Anne Salenbien+32 9 210 98 72| +32 472 28 56 06 | anne.salenbien@vlerick.com© Vlerick Business SchoolOPEN ENROLMENT PROGRAMMESEXECUTIVE EDUCATION PROGRAMMES FOR EXPERIENCED PROFESSIONALSOur programmes address today’s most relevantbusiness issues. You can choose between short, butintensive courses and long-term programme formats.2012 facts and figures: 85 management programmes 3.859 participants 100% of our participants would recommend the‘Management for the Hospital Professional’programme to their colleagues!Some of our health & life sciences customers:Dr. Frank VerbeeckFoundation for PsychoGeriatryScheutbos Hospital"I have to thank Vlerick for theorganisation and quality of theManagement for the HospitalProfessional programme. I have takencourses with IMD and INSEAD in thepast, but what Vlerick offers is of anequivalent and even superior level.“Dr. Manu VerholenSint-Vincentiusziekenhuis DeinzeAnesthesist-Intensivist-Algologist"This high quality managementprogramme sparks my entrepreneurialambition to critically reflect upon the(current) hospital policy in all itsaspects. Creativity and reasoningbehavior are stimulated by a continuousinteraction between faculty and hospitalprofessional."Want to know more? Visit us online or contact us:www.vlerick.com/ziekenhuis | +32 9 210 92 46 | annelies.claeys@vlerick.com