Happy to Clarify. Prof Dr Marion Debruyne MarionDebruyne Prof Dr Niraj Dawarhttp://nothingbutmarketing.blogspot.com NirajDawar Livia Pijakova LiviaPijakova
Any More Examples?Can you think of other examples of Companies thatCreate value Through the big Picture?Share your thoughts in your team…
Can you see the Big Picture? PICK A COMPANY OF YOUR CHOICE ANDMAP OUT THE PRESUMED PURCHASE CYCLE OF ITS CUSTOMERS. • Where do you find sources of data?• What data would this company already have collected that can be used to compose the Big Picture view? • What kind of value can the Big Picture create for the clients (which value-creating mechanism is to be used?)?
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