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Mexico Market Realities & Sales Channel Strategies
1.
Mexico Market Realities
& Sales Channel Strategies Vince Lencioni LGA Consulting, General Manager 2011
2.
3.
I. Mexican Market
and Import Dynamic
4.
5.
6.
7.
8.
Mexican Imports by
Composition
9.
10.
11.
II. Channel Options
& Related Technical Trade Issues
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
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III. Retail, Gov´t
& B2B Sales Dynamic
23.
24.
Business Financing Sources
Source: Banco de Mexico; Numbers in ( ) = last years figures 10.7 (10.3) 11.9 (10.3) 15.6 (14.9) 11.7 (11.9) 13.3 12.6 Subsid Group 9.7 (5.0) 4.1 (4.5) 3.4 (2.3) 1.4 (1.0) 3.2 2.38 Foreign Bank 26.9 (26.8) 22.3 (20.4) 20.5 (18.8) 16.6 (12.8) 20.0 17.33 Mexico Bank 36.0 (46.4) 50.3 (53.8) 54.7 (60.4) 65.5 (70.1) 56.3 61.8 Vendor 2008 AAA 2008 LARGE 2008 MED 2008 SMALL 2008 ALL 2007 ALL Percent of Total Financing
25.
26.
Payments: Mexico vs.
Latam Source: Latin America Business Monitor (2008) 17% 37% 52% 7. Argentina 19% 36% 57% 6. Mexico 17% 37% 58% 5. Chile 18% 32% 62% 4. Venezuela 16% 32% 61% 3. Peru 16% 32% 67% 2.Colombia 15% 27% 63% 1. Brazil 60 days + 30 days + Prompt Pay Country
27.
28.
IV. LGA Services
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