Social Alchemy - How to grow a community from 5 to 5,000

Social Alchemy How to grow a community from 5 to 5,000 Vinnie Lauria Organizer of the Silicon Valley NewTech Meetup Co-Founder of Lefora.com Forum Hosting January 9, 2010

Silicon Valley NewTech Meetup (#svnewtech) Started 5 people at a cafe 4,713 members 4 years 200+ startups Photo Credit: KaiEos http://www.ezzyprint.com/

What I’ll cover How to Start How to Promote How to Run Return Value CC photo: http://www.ﬂickr.com/photos/boojee/4030189096/in/set-72157622462879171/

Starting - Be Passionate CC photo: http://www.ﬂickr.com/photos/sebastian-silva/3186056648/

Look Around Anybody already doing this? Is there larger interest? Search meetup.com, craigslist, google, etc. CC photo: http://www.ﬂickr.com/photos/katphotos/1030473901/

Meetup.com promotes

Pick a good day Tue / Wed for business Thur for social Sat / Sun for activities CC photo: http://www.ﬂickr.com/photos/iheartlinen/2486643075/

Promoting - Tell everybody Post on all your proﬁles Print event business cards Goto other events CC photo: http://www.ﬂickr.com/photos/rhinoneal/2411842658/

Promoting - Don’ts ! CC photo: http://www.ﬂickr.com/photos/maisonbisson/156901708/

Promote Online Twitter Join online groups Post on event websites CC photo: http://www.ﬂickr.com/photos/atomicshark/144630706/

Running - Free pizza & beer CC photos: http://www.ﬂickr.com/photos/giovannijl-s_photohut/459381964/ http://www.ﬂickr.com/photos/opalmirror/4066001768/

On & Off the line Newsletters Promotional Give-aways LinkedIn Groups, Twitter

Meetup.com to the Rescue RSVPs Email Reminders Member Proﬁles Reviews & Ratings

Build Momentum More important early on Press for higher RSVPs

Don’t stress Things WILL go wrong Run with it Have fun CC photo: http://www.ﬂickr.com/photos/frield/95509221/

Real Costs Be free or not be free? It’s an investment Future Sponsors? CC photo: http://www.ﬂickr.com/photos/dborman2/3290560161/

It’s a Personal Investment Like paying for schooling Network, knowledge, and experience CC photo: http://www.ﬂickr.com/photos/alancleaver/2638883650/

Return Value Subject Matter Expert Iconic Figure CC photo: http://www.ﬂickr.com/photos/babblingdweeb/23816128/

Return Value - Social Capital Become a connector VIP access to high proﬁle people CC photo: http://www.ﬂickr.com/photos/cobalt/20008175/

Thank You Vinnie Lauria (@vlauria) meetup.com/svnewtech Questions? vinnie@lefora.com Creative Commons Attribution Share Alike License

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Social Alchemy - How to grow a community from 5 to 5,000

by Vinnie Lauria

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