Social Alchemy
How to grow a community from 5 to 5,000

                                                 Vinnie Lauria
   ...
Silicon Valley NewTech Meetup
(#svnewtech)

 Started 5 people at a cafe
 4,713 members
 4 years
 200+ startups




       ...
What I’ll cover

 How to Start
 How to Promote
 How to Run
 Return Value


                  CC photo: http://www.flickr.co...
Starting - Be Passionate




                     CC photo: http://www.flickr.com/photos/sebastian-silva/3186056648/
Look Around


Anybody already doing this?
Is there larger interest?
Search meetup.com,
craigslist, google, etc.




      ...
Meetup.com promotes
Pick a good day


Tue / Wed for business
Thur for social
Sat / Sun for activities




                           CC photo:...
Promoting - Tell everybody


 Post on all your profiles
 Print event business cards
 Goto other events




                ...
Promoting - Don’ts !




                       CC photo: http://www.flickr.com/photos/maisonbisson/156901708/
Promote Online


Twitter
Join online groups
Post on event websites




                         CC photo: http://www.flickr...
Running - Free pizza & beer




                    CC photos: http://www.flickr.com/photos/giovannijl-s_photohut/459381964...
On & Off the line


                    Newsletters
                    Promotional Give-aways
                    LinkedI...
Meetup.com to the Rescue

RSVPs
Email Reminders
Member Profiles
Reviews & Ratings
Build Momentum


More important early on
Press for higher RSVPs
Don’t stress


 Things WILL go wrong
 Run with it
 Have fun




                        CC photo: http://www.flickr.com/pho...
Real Costs


Be free or not be free?
It’s an investment
Future Sponsors?




                          CC photo: http://ww...
It’s a Personal Investment


              Like paying for schooling
              Network, knowledge, and
              e...
Return Value


Subject Matter Expert
Iconic Figure




                        CC photo: http://www.flickr.com/photos/babbl...
Return Value - Social Capital


 Become a connector
 VIP access to high
 profile people




                       CC photo...
Thank You




       Vinnie Lauria (@vlauria)
     meetup.com/svnewtech
Questions? vinnie@lefora.com



        Creative C...
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Social Alchemy - How to grow a community from 5 to 5,000

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Vinnie Lauria shares his early experiences and advice on how he grew his 4,800 member community from just 5 people over the past 4 years. In addition to organizing the Silicon Valley NewTech Meetup, Vinnie is the co-founder of Lefora.com Forum Hosting.

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  • Hello my dear
    I am Modester by name good day. i just went to your profile this time true this site (www.slideshare.net) and i got your detail and your explanation in fact the way you explain your self shows me that you are innocent and maturity and also understand person i decided to have a contact with you so that we can explain to our self each other because God great everyone to make a friend with each other and from that we know that we are from thism planet God great for us ok my dear please try and reach me through my email address (modester4life4@yahoo.c/o/m) so that i can send you my picture true your reply we can know each other ok have a nice day and God bless you yours Modester
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  • Vinnie's SV New Tech Meetup is a fantastic community - the biggest high-tech meetup in the world's biggest high-tech city.
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Social Alchemy - How to grow a community from 5 to 5,000

  1. 1. Social Alchemy How to grow a community from 5 to 5,000 Vinnie Lauria Organizer of the Silicon Valley NewTech Meetup Co-Founder of Lefora.com Forum Hosting January 9, 2010
  2. 2. Silicon Valley NewTech Meetup (#svnewtech) Started 5 people at a cafe 4,713 members 4 years 200+ startups Photo Credit: KaiEos http://www.ezzyprint.com/
  3. 3. What I’ll cover How to Start How to Promote How to Run Return Value CC photo: http://www.flickr.com/photos/boojee/4030189096/in/set-72157622462879171/
  4. 4. Starting - Be Passionate CC photo: http://www.flickr.com/photos/sebastian-silva/3186056648/
  5. 5. Look Around Anybody already doing this? Is there larger interest? Search meetup.com, craigslist, google, etc. CC photo: http://www.flickr.com/photos/katphotos/1030473901/
  6. 6. Meetup.com promotes
  7. 7. Pick a good day Tue / Wed for business Thur for social Sat / Sun for activities CC photo: http://www.flickr.com/photos/iheartlinen/2486643075/
  8. 8. Promoting - Tell everybody Post on all your profiles Print event business cards Goto other events CC photo: http://www.flickr.com/photos/rhinoneal/2411842658/
  9. 9. Promoting - Don’ts ! CC photo: http://www.flickr.com/photos/maisonbisson/156901708/
  10. 10. Promote Online Twitter Join online groups Post on event websites CC photo: http://www.flickr.com/photos/atomicshark/144630706/
  11. 11. Running - Free pizza & beer CC photos: http://www.flickr.com/photos/giovannijl-s_photohut/459381964/ http://www.flickr.com/photos/opalmirror/4066001768/
  12. 12. On & Off the line Newsletters Promotional Give-aways LinkedIn Groups, Twitter
  13. 13. Meetup.com to the Rescue RSVPs Email Reminders Member Profiles Reviews & Ratings
  14. 14. Build Momentum More important early on Press for higher RSVPs
  15. 15. Don’t stress Things WILL go wrong Run with it Have fun CC photo: http://www.flickr.com/photos/frield/95509221/
  16. 16. Real Costs Be free or not be free? It’s an investment Future Sponsors? CC photo: http://www.flickr.com/photos/dborman2/3290560161/
  17. 17. It’s a Personal Investment Like paying for schooling Network, knowledge, and experience CC photo: http://www.flickr.com/photos/alancleaver/2638883650/
  18. 18. Return Value Subject Matter Expert Iconic Figure CC photo: http://www.flickr.com/photos/babblingdweeb/23816128/
  19. 19. Return Value - Social Capital Become a connector VIP access to high profile people CC photo: http://www.flickr.com/photos/cobalt/20008175/
  20. 20. Thank You Vinnie Lauria (@vlauria) meetup.com/svnewtech Questions? vinnie@lefora.com Creative Commons Attribution Share Alike License
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