Howto Use Your Community
519 views | 0 comments | 0 favorites | embeds (Stats)
For Non-Profits: Getting the most out of the community supporting your organization.
More Info
This slideshow is Public
Views: 519 Comments: 0 Favorites: 0 Downloads: 15
View Details:
503 on Slideshare
from embeds
from embeds
Most viewed embeds (Top 5):
- 9 views: http://www.civicactions.com
- 5 views: http://useruser.wordpress.com
- 1 views: http://civicactions.com
- 1 views: http://politics-live.blogspot.com
All Embeds:
- 9 views: http://www.civicactions.com
- 5 views: http://useruser.wordpress.com
- 1 views: http://civicactions.com
- 1 views: http://politics-live.blogspot.com
Loading...
Flash Player 9 (or above) is needed to view slideshows. We have detected that you do not have it on your computer. To install it, go here.
Presentation Transcript
- Slide 1: How to ‘Use’ your Community by vinnie lauria & kristine molnar May 27, 2008 nization. Getting the most out of the community supporting your orga
- Slide 2: Charitable Donations Slowed in 2007 • A median of 5.1 percent fewer donors in 2007 from a year prior [Target Analytics] • \"It looks like 2008 could be one of the most challenging years... Charities don’t need to panic but need to retool their strategies and focus more than ever on donor cultivation and stewardship.\" [Timothy R. Burchman, chair of AFP] http://www.jointogether.org/news/funding/trends/2008/charitable-donations-slowed.html http://www.afpnet.org/ka/ka-3.cfm?content_item_id=24425&folder_id=2365
- Slide 3: Who are your ‘users’?
- Slide 4: Roles in a small non-profit The Board Development Executive Director Program Management Operations/Finance
- Slide 5: In a perfect world, how can your users help? The Board Development Executive Director Program Management Operations/Finance
- Slide 6: Collaboration - Kiva
- Slide 7: Program Development Progra introduce early m yes Process Effectiv Feedba e? ck no whiteboard
- Slide 8: Marketing & Development Click Here to Invite your friends encourage word-of-mouth search engine optimization campaigns
- Slide 9: Marketing by the users PEOPLE LOVE US on guerilla campaigns widgets
- Slide 10: Translations
- Slide 11: case study
- Slide 12: Missed Opportunity
- Slide 13: First contact done right
- Slide 14: What makes you special? http://flickr.com/photos/12392252@N03/1496159463/
- Slide 15: Buckets and carrots http://flickr.com/photos/maykesplana/366429180/ http://flickr.com/photos/nickwheeleroz/2281759696/
- Slide 16: Reward with recognition • Personal Communication Leaderboards • Badges “Elite” status
- Slide 17: Create Community http://flickr.com/photos/beija-flor/230554907/
- Slide 18: Easy ways to enhance what you’re already doing • Newsletters Email outreach • Blogging • Connect participants w/ donors direct (webinars, in-face meetings) • in-direct (anecdotal stories, sharing data)
- Slide 19: Newsletters • Emails (weekly/monthly) Constant ‘touch’ the community, call-to-actions • aweber.com, constantcontact.com, verticalresponse.com
- Slide 20: Wikis • Free Website Hosting, no skills necessary Easy to update, changes public w/in minutes • Instant Collaboration tool pbwiki.com, google.com/docs
- Slide 21: Blogs • Get community excited about the mission and current activities Reason for them to keep coming back • Blogger.com, Wordpress.com
- Slide 22: Video • Can be easy to digest, encourage participation Get the message across in 30 seconds • justin.tv, theflip.com
- Slide 23: Forums • Many-to-many communication between multiple parties Users help Users - it’s free customer service • lefora.com, yahoo groups
- Slide 24: Surveys • Short surveys to all parties involved Feedback loops are vital • surveymonkey.com, wufoo.com
- Slide 25: Share your data • Put all your data online (documents, templates, presentations) brand your knowledge • slideshare.net, docstoc.com, google.com/docs
- Slide 26: Widgets • Spread your brand - free advertising Promote user/program involvement • Feed those egos if you can widgetbox.com, springwidgets.com, sproutbuilder.com
- Slide 27: Groups • Create online affiliations of your organization Users like to identify with causes they’re interested in • twitter.com, ning.com, facebook.com/groups.php
- Slide 28: Events • low-fi, monthly, local events Nothing builds community like real-world events • meetup.com
- Slide 29: Web/Tech Services • Need software or tech services? Geared for non-profits, will point you to lots of free services • netsquared.org, techsoup.org
- Slide 30: Summary • Use online tools to grow your community • Get the community working for you
- Slide 31: Thanks Vinnie Lauria, vinnie@lefora.com Kristine Molnar, kristine@pbwiki.com http://useruser.wordpress.com
SlideShare brings the cloud to PowerPoint and your desktop... 