Howto Use Your Community

Slide 1: How to ‘Use’ your Community by vinnie lauria & kristine molnar May 27, 2008 nization. Getting the most out of the community supporting your orga

Slide 2: Charitable Donations Slowed in 2007 • A median of 5.1 percent fewer donors in 2007 from a year prior [Target Analytics] • \"It looks like 2008 could be one of the most challenging years... Charities don’t need to panic but need to retool their strategies and focus more than ever on donor cultivation and stewardship.\" [Timothy R. Burchman, chair of AFP] http://www.jointogether.org/news/funding/trends/2008/charitable-donations-slowed.html http://www.afpnet.org/ka/ka-3.cfm?content_item_id=24425&folder_id=2365

Slide 3: Who are your ‘users’?

Slide 4: Roles in a small non-profit The Board Development Executive Director Program Management Operations/Finance

Slide 5: In a perfect world, how can your users help? The Board Development Executive Director Program Management Operations/Finance

Slide 6: Collaboration - Kiva

Slide 7: Program Development Progra introduce early m yes Process Effectiv Feedba e? ck no whiteboard

Slide 8: Marketing & Development Click Here to Invite your friends encourage word-of-mouth search engine optimization campaigns

Slide 9: Marketing by the users PEOPLE LOVE US on guerilla campaigns widgets

Slide 10: Translations

Slide 11: case study

Slide 12: Missed Opportunity

Slide 13: First contact done right

Slide 14: What makes you special? http://flickr.com/photos/12392252@N03/1496159463/

Slide 15: Buckets and carrots http://flickr.com/photos/maykesplana/366429180/ http://flickr.com/photos/nickwheeleroz/2281759696/

Slide 16: Reward with recognition • Personal Communication Leaderboards • Badges “Elite” status

Slide 17: Create Community http://flickr.com/photos/beija-flor/230554907/

Slide 18: Easy ways to enhance what you’re already doing • Newsletters Email outreach • Blogging • Connect participants w/ donors direct (webinars, in-face meetings) • in-direct (anecdotal stories, sharing data)

Slide 19: Newsletters • Emails (weekly/monthly) Constant ‘touch’ the community, call-to-actions • aweber.com, constantcontact.com, verticalresponse.com

Slide 20: Wikis • Free Website Hosting, no skills necessary Easy to update, changes public w/in minutes • Instant Collaboration tool pbwiki.com, google.com/docs

Slide 21: Blogs • Get community excited about the mission and current activities Reason for them to keep coming back • Blogger.com, Wordpress.com

Slide 22: Video • Can be easy to digest, encourage participation Get the message across in 30 seconds • justin.tv, theflip.com

Slide 23: Forums • Many-to-many communication between multiple parties Users help Users - it’s free customer service • lefora.com, yahoo groups

Slide 24: Surveys • Short surveys to all parties involved Feedback loops are vital • surveymonkey.com, wufoo.com

Slide 25: Share your data • Put all your data online (documents, templates, presentations) brand your knowledge • slideshare.net, docstoc.com, google.com/docs

Slide 26: Widgets • Spread your brand - free advertising Promote user/program involvement • Feed those egos if you can widgetbox.com, springwidgets.com, sproutbuilder.com

Slide 27: Groups • Create online affiliations of your organization Users like to identify with causes they’re interested in • twitter.com, ning.com, facebook.com/groups.php

Slide 28: Events • low-fi, monthly, local events Nothing builds community like real-world events • meetup.com

Slide 29: Web/Tech Services • Need software or tech services? Geared for non-profits, will point you to lots of free services • netsquared.org, techsoup.org

Slide 30: Summary • Use online tools to grow your community • Get the community working for you

Slide 31: Thanks Vinnie Lauria, vinnie@lefora.com Kristine Molnar, kristine@pbwiki.com http://useruser.wordpress.com