How to "Use" your Users

Slide 1: How to “Use” your Users by vinnie lauria vinnie@lefora.com c ures, to bug testing, to driving new traffi from new feat ing your to get the most out of the community us - how product.

Slide 2: Roles in a typical web company Testing & QA Engineering Customer Service Product Development Marketing & Sales Web Design

Slide 3: Testing & QA cc http://flickr.com/photos/jeronimo/1255949895/

Slide 4: Personal communication is key will i hear surveys back? feedback form email forums chat widgets real-time personal robot

Slide 5: Product Development Users Proces yes release early s Love Feedba it? ck no whiteboard

Slide 6: Ignore that loud 2% 98% http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpg http://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg

Slide 7: Web design - user submitted

Slide 8: Customer Service Have your users talk to each other!

Slide 9: Marketing by the users PEOPLE LOVE US on guerilla widgets w/ ad campaigns

Slide 10: Marketing by the users Click Here to Invite your friends forced word-of-mouth seo campaigns

Slide 11: Your users dig your service “Can you please rate up this story/post/video...”

Slide 12: Engineering http://micampe.it/projects/flickruploadr http://housingmaps.com

Slide 13: What else can you do with your users? cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/

Slide 14: Localization

Slide 15: Interns

Slide 16: Poke your users, they’ll work harder “Thank You” for joining • Reminders • Notifications • Newsletters •

Slide 17: Reward with recognition Personal Communication • Leaderboards • Badges • “Elite” status •

Slide 18: Trade ‘work’ for... 15% off..

Slide 19: Summary Lots of areas where your users can help • Open communication is key • Both parties should benefit •

Slide 20: Thanks Vinnie Lauria, vinnie@lefora.com • San Francisco, CA • Get a free forum at lefora.com •