How to "Use" your Users

How to “Use” your Users
by vinnie lauria
[email_address]
from new features, to bug testing, to driving new traffic - how to get the most out of the community using your product.

Roles in a typical web company Engineering Marketing & Sales Web Design Testing & QA Customer Service Product Development

Testing & QA cc http://flickr.com/photos/jeronimo/1255949895/

Personal communication is key will i hear back? real-time personal robot chat widgets email forums surveys feedback form

Product Development release early Users Love it? no yes whiteboard Process Feedback

Ignore that loud 2% 98% http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpg http://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg

Web design - user submitted

Customer Service Have your users talk to each other!

Marketing by the users widgets w/ ad guerilla campaigns PEOPLE LOVE US on

Marketing by the users seo campaigns Click Here to Invite your friends forced word-of-mouth

Your users dig your service “ Can you please rate up this story/post/video...”

Engineering http://micampe.it/projects/flickruploadr http://housingmaps.com

What else can you do with your users? cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/

Localization

Interns

Poke your users, they’ll work harder
“ Thank You” for joining
Reminders
Notifications
Newsletters

Reward with recognition
Personal Communication
Leaderboards
Badges
“Elite” status

Trade ‘work’ for... 15% off..

Summary
Lots of areas where your users can help
Open communication is key
Both parties should benefit

Thanks
Vinnie Lauria, [email_address]
San Francisco, CA
Get a free forum at lefora.com

http://www.24per7.pl	15
http://useruser.wordpress.com	6
http://24per7.blogspot.com	2
http://www.slideshare.net	2
http://comunicandonosjuanpi.blogspot.com	2
http://paper.li	2
http://us-w1.rockmelt.com	2

How to "Use" your Users

by Vinnie Lauria on Apr 22, 2008

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