How to "Use" your Users

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    How to "Use" your Users - Presentation Transcript

    1. How to “Use” your Users
      • by vinnie lauria
      • [email_address]
      from new features, to bug testing, to driving new traffic - how to get the most out of the community using your product.
    2. Roles in a typical web company Engineering Marketing & Sales Web Design Testing & QA Customer Service Product Development
    3. Testing & QA cc http://flickr.com/photos/jeronimo/1255949895/
    4. Personal communication is key will i hear back? real-time personal robot chat widgets email forums surveys feedback form
    5. Product Development release early Users Love it? no yes whiteboard Process Feedback
    6. Ignore that loud 2% 98% http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpg http://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg
    7. Web design - user submitted
    8. Customer Service Have your users talk to each other!
    9. Marketing by the users widgets w/ ad guerilla campaigns PEOPLE LOVE US on
    10. Marketing by the users seo campaigns Click Here to Invite your friends forced word-of-mouth
    11. Your users dig your service “ Can you please rate up this story/post/video...”
    12. Engineering http://micampe.it/projects/flickruploadr http://housingmaps.com
    13. What else can you do with your users? cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/
    14. Localization
    15. Interns
    16. Poke your users, they’ll work harder
      • “ Thank You” for joining
      • Reminders
      • Notifications
      • Newsletters
    17. Reward with recognition
      • Personal Communication
      • Leaderboards
      • Badges
      • “Elite” status
    18. Trade ‘work’ for... 15% off..
    19. Summary
      • Lots of areas where your users can help
      • Open communication is key
      • Both parties should benefit
    20. Thanks
      • Vinnie Lauria, [email_address]
      • San Francisco, CA
      • Get a free forum at lefora.com

    + Vinnie LauriaVinnie Lauria, 2 years ago

    custom

    2343 views, 6 favs, 2 embeds more stats

    a tongue-in-cheek approach to get the most out of t more

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