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How to "Use" your Users
 

How to "Use" your Users

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A tongue-in-cheek approach to get the most out of the community using your product.

A tongue-in-cheek approach to get the most out of the community using your product.

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    How to "Use" your Users How to "Use" your Users Presentation Transcript

    • How to “Use” your Users
      • by vinnie lauria
      • [email_address]
      from new features, to bug testing, to driving new traffic - how to get the most out of the community using your product.
    • Roles in a typical web company Engineering Marketing & Sales Web Design Testing & QA Customer Service Product Development
    • Testing & QA cc http://flickr.com/photos/jeronimo/1255949895/
    • Personal communication is key will i hear back? real-time personal robot chat widgets email forums surveys feedback form
    • Product Development release early Users Love it? no yes whiteboard Process Feedback
    • Ignore that loud 2% 98% http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpg http://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg
    • Web design - user submitted
    • Customer Service Have your users talk to each other!
    • Marketing by the users widgets w/ ad guerilla campaigns PEOPLE LOVE US on
    • Marketing by the users seo campaigns Click Here to Invite your friends forced word-of-mouth
    • Your users dig your service “ Can you please rate up this story/post/video...”
    • Engineering http://micampe.it/projects/flickruploadr http://housingmaps.com
    • What else can you do with your users? cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/
    • Localization
    • Interns
    • Poke your users, they’ll work harder
      • “ Thank You” for joining
      • Reminders
      • Notifications
      • Newsletters
    • Reward with recognition
      • Personal Communication
      • Leaderboards
      • Badges
      • “Elite” status
    • Trade ‘work’ for... 15% off..
    • Summary
      • Lots of areas where your users can help
      • Open communication is key
      • Both parties should benefit
    • Thanks
      • Vinnie Lauria, [email_address]
      • San Francisco, CA
      • Get a free forum at lefora.com