How to “Use” your Users by vinnie lauria [email_address] from new features, to bug testing, to driving new traffic - how to get the most out of the community using your product.

by vinnie lauria

[email_address]

Roles in a typical web company Engineering Marketing & Sales Web Design Testing & QA Customer Service Product Development

Testing & QA cc http://flickr.com/photos/jeronimo/1255949895/

Personal communication is key will i hear back? real-time personal robot chat widgets email forums surveys feedback form

Product Development release early Users Love it? no yes whiteboard Process Feedback

Ignore that loud 2% 98% http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpg http://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg

Web design - user submitted

Customer Service Have your users talk to each other!

Marketing by the users widgets w/ ad guerilla campaigns PEOPLE LOVE US on

Marketing by the users seo campaigns Click Here to Invite your friends forced word-of-mouth

Your users dig your service “ Can you please rate up this story/post/video...”

Engineering http://micampe.it/projects/flickruploadr http://housingmaps.com

What else can you do with your users? cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/

Localization

Interns

Poke your users, they’ll work harder “ Thank You” for joining Reminders Notifications Newsletters

“ Thank You” for joining

Reminders

Notifications

Newsletters

Reward with recognition Personal Communication Leaderboards Badges “Elite” status

Personal Communication

Leaderboards

Badges

“Elite” status

Trade ‘work’ for... 15% off..

Summary Lots of areas where your users can help Open communication is key Both parties should benefit

Lots of areas where your users can help

Open communication is key

Both parties should benefit

Thanks Vinnie Lauria, [email_address] San Francisco, CA Get a free forum at lefora.com

Vinnie Lauria, [email_address]

San Francisco, CA

Get a free forum at lefora.com