Lean Startup: The Basics

Lean Startup: The Basics (and Myths) Chicago Lean Startup Circle Nov 4, 2010
Patrick Vlaskovits
@vlaskovits
vlaskovits.com
Brant Cooper
@brantcooper
marketbynumbers.com

Intros

Poster courtesy of Eric Ries (startuplessonslearned.com) and KISSMetrics.com ---- RT @ http://bit.ly/LeanStartupPoster

First off, Lean Startup

Lean Startups ≠ Bootstrapping

Lean Startups ≠ Small

Lean Startups ≠ Dictatorship of the Customer Your customer

Lean Startups ≠ Deterministic

Lean Startups ≠ Any Guarantee of Success

Great. So do you know WHY the !%@# you’re doing a Lean Startup?

Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)

Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem (unknown) Solution (unknown) You are solving for two unknowns. Simultaneously.

Customer Development + Agile Development = Lean Startups Risk mitigation is WHY you should do Lean Startups.

PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development

Philosophy Question your assumptions Get out of the building “Just Do It” is just a slogan

Principles Iterate vs Pivot MVP= Viable is as important as Minimum P-M Fit is not a binary state Surveys <> Customer Development Launch early <> Marketing Launch

Practices Document Assumptions Analytics/surveys/interviews (iterate) Prioritize Risks Build & Test intermediate MVPs (iterate) Posit &Test Funnel (iterate)

Resources @sgblank – www.steveblank.com @ericries – startuplessonslearned.com @seanellis – www.startup-marketing.com @hnshah – blog.kissmetrics.com @richcollins – LSC Google Group

20% Discount Code: FERRISBUELLER PDF http://CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle Contact Info: [email_address] @vlaskovits http://vlaskovits.com @brantcooper http://marketbynumbers.com

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Lean Startup: The Basics

by Patrick Vlaskovits

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