Lean Startup: The Basics

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  • Lean Startup Case Study #1 and Sales R&D
  • By now, you know what it is. Customer Development + Agile Development.
  • It can – but they are not to be confused.
  • Ask audience if they are doing a Lean startup. And ask them why.
  • The biggest risk you face is building something no one wants.
  • By now, you know what it is. Customer Development + Agile Development.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • Lean Startup: The Basics

    1. 1. Lean Startup: The Basics (and Myths) Chicago Lean Startup Circle Nov 4, 2010 Patrick Vlaskovits @vlaskovits vlaskovits.com Brant Cooper @brantcooper marketbynumbers.com
    2. 2. Intros
    3. 3. Poster courtesy of Eric Ries (startuplessonslearned.com) and KISSMetrics.com ---- RT @ http://bit.ly/LeanStartupPoster
    4. 4. First off, Lean Startup
    5. 5. Lean Startups ≠ Bootstrapping
    6. 6. Lean Startups ≠ Small
    7. 7. Lean Startups ≠ Dictatorship of the Customer Your customer
    8. 8. Lean Startups ≠ Deterministic
    9. 9. Lean Startups ≠ Any Guarantee of Success
    10. 10. Great. So do you know WHY the !%@# you’re doing a Lean Startup?
    11. 11. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)
    12. 12. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem (unknown) Solution (unknown) You are solving for two unknowns. Simultaneously.
    13. 13. Customer Development + Agile Development = Lean Startups Risk mitigation is WHY you should do Lean Startups.
    14. 14. PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development
    15. 15. Philosophy Question your assumptions Get out of the building “Just Do It” is just a slogan
    16. 16. Principles Iterate vs Pivot MVP= Viable is as important as Minimum P-M Fit is not a binary state Surveys <> Customer Development Launch early <> Marketing Launch
    17. 17. Practices Document Assumptions Analytics/surveys/interviews (iterate) Prioritize Risks Build & Test intermediate MVPs (iterate) Posit &Test Funnel (iterate)
    18. 18. Resources @sgblank – www.steveblank.com @ericries – startuplessonslearned.com @seanellis – www.startup-marketing.com @hnshah – blog.kissmetrics.com @richcollins – LSC Google Group
    19. 19. 20% Discount Code: FERRISBUELLERPDF http://CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle Contact Info: hello@custdev.com @vlaskovits http://vlaskovits.com @brantcooper http://marketbynumbers.com

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