Lean Startup Big Idea #1The vast majority of startups fail NOT becausethey couldn’t build a great product/technology, but because no one wanted the product.One of Steve Blank’s Big Ideas
How many cycles through the B-M-Lloop, not time. Eric Ries’ Big IdeaLean Startup Big Idea #2
Lean Startup Big Idea #3 “Not only are the market applications fordisruptive technologies unknown at the time of their development, they are unknowable.” -Clayton Christensen, The Innovator’s Dilemma
How to do it:Lean Startup Meta-Rules & Framework 1) Question and Test Your Assumptions 1a) Record them too! 2) “Get Out of the Building” 3) Do it again based on what you learned. (Iterate) BUZZWORD ALERT!
[Your competition] SUCKS! Place online ads that say “[*insert your competition here] sucks” that drive users of a competitive product to a landing page for lead generation for CustDev interviews. PRO-TIP: Do UX review on their products.Source: In Witness Protection Program
The Magic Wand Ask the subject of your CustDev interview, “If you could wave a magic wand, what would you be able to do?”Source: Cindy Alvarezhttp://www.slideshare.net/cindyalvarez/kissinsi ghts-customer-development-tactics
The Magic WordAsk the subject of your CustDev interview for“advice” and don’t sell.