• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Hacking Customer Development
 

Hacking Customer Development

on

  • 8,826 views

Talk on Customer Development Hacks given to Lean Startup Meetup in New York on March 1st 2011

Talk on Customer Development Hacks given to Lean Startup Meetup in New York on March 1st 2011

Statistics

Views

Total Views
8,826
Views on SlideShare
4,793
Embed Views
4,033

Actions

Likes
13
Downloads
17
Comments
0

20 Embeds 4,033

http://vlaskovits.com 3191
http://leanca.mp 307
http://www.vlaskovits.com 233
http://kockazatitoke.blog.hu 145
http://feeds.feedburner.com 56
http://leancamp.co 46
http://paper.li 22
http://www.vlaskovits.com. 9
http://wwwvlaskovits.zippykid.it 4
http://vlaskovits.com. 3
http://akp-blog.com 3
http://static.slidesharecdn.com 2
http://localhost 2
http://www.linkedin.com 2
http://a0.twimg.com 2
http://leancamp-sofia.posterous.com 2
http://translate.googleusercontent.com 1
https://www.google.hu 1
http://www.newsblur.com 1
http://webcache.googleusercontent.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • By now, you know what it is. Customer Development + Agile Development.

Hacking Customer Development Hacking Customer Development Presentation Transcript

  • Hacking CustDev: The Open-Source Playbook Lean Startup NYC March 1, 2011
    • Patrick Vlaskovits
    • @vlaskovits
    • vlaskovits.com
  • Intro
  •  
  • Why bother?
    • Avoid building things nobody actually wants.
  • Risk mitigation in the context of an early stage tech startup is WHY you should do Customer Development . PS If that doesn’t make sense to you, don’t do CustDev/Lean Startups. Seriously. PPS I am not kidding.
  • 1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate. The Three CustDev Meta-Principles
  • 0) There are NO rules… 1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate.
  • 0) There are NO rules… Hacking CustDev = CustDev + MMA
  • The Classic Smoke Test/MVP from 1975
  • Sophisticated Variants of the ‘Smoke Test’ Traffic  MVT/Landing Page  Conversion
  • Learning about your customers is a lot like fishing…
    • Source/Referral/Channel
    • Messaging/Positioning
    • Pricing/CAC
    • Conversion Rate
  • B2B/Enterprise: Screenshots + LOI
  • Outside of Tech Startups Why do you think it takes 6-8 weeks to get your !@$&&^$@! snuggie?
  • Outside of Tech Startups
  • Kickstarter
  • “ Ghetto Testing”
  • Best Practices: Concierge/“Manual”-ation
  • [Your competition] SUCKS!
    • Place online ads that say “[*insert your competition here] sucks” that drive users of a competitive product to a landing page for lead generation for CustDev interviews.
    • PRO-TIP: Do UX review on their products.
    • Source: In Witness Protection Program
  • The Magic Wand
    • Ask the subject of your CustDev interview, “If you could wave a magic wand, what would you be able to do?”
    • Source: Cindy Alvarez
    • http://www.slideshare.net/cindyalvarez/kissinsights-customer-development-tactics
  • The Magic Word
    • Ask the subject of your CustDev interview for “advice” and don’t sell.
  • Price testing without charging
  • Confuse to Clarify
    • Willfully mis-characterize a interviewee’s opinion to elicit further response in order to keep them talking and ensure you understand their position.
    • Source: Sachin Agarwal
  • “ Phone Support”
    • Upon sign-up for your application, ask if the user wants free phone support. If they affirm, prompt them for phone number and name.
    • Source: Dan Martell
  • Now, what you got for me? Original Post on CustDev Hacks here: http://vlskvts.co/hhqEB7
  • PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development