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Customer Development in a Weekend for Lean Startup Machine Chicago

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How to Get out of the Building and do Customer Development in a Weekend for Lean Startup Machine Chicago

How to Get out of the Building and do Customer Development in a Weekend for Lean Startup Machine Chicago

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  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.

Transcript

  • 1. Lean Startup Machine Customer Development in a Weekend Chicago Nov 5, 2010
    • Patrick Vlaskovits
    • @vlaskovits
    • vlaskovits.com
    • Brant Cooper
    • @brantcooper
    • marketbynumbers.com
  • 2. Lean Startups Cycles, not time How many pivots before the money runs out? Learning, not features
  • 3. Philosophy If you buy into this, you can be lean, too! Question your assumptions Get out of the building “Just Do It” is just a slogan
  • 4. Weekend Practices (How to Win) Document Assumptions “Get out of the Building I” (iterate/pivot?) Build MVP “Get out of the Building II” (iterate/pivot?) Document Learning
  • 5. “ Getting out of the Building” Find your target market: Interview downtown Chicago denizens Surveys Facebook Ads Craigslist LinkedIn Phone Calls Coffee shop (Guerilla CustDev)
  • 6. Customer Development Interviews Test your assumptions (don’t confirm) Pitch Problem Get subjects to talk about pains/needs Listen and Learn Prompt w/o bias Be clever! Be willing to be wrong
  • 7. Minimum Viable Product
  • 8. Minimum Viable Product Objective & Currency Landing pages Mock ups Wireframes Prototypes Letter of Intent Specs “Concierge” or Mechanical Turk
  • 9. Lean Startup Machine ( Guidelines for final presentations ) 1. 6 minutes + 3 mins for Q&A 2. Clear statement of business assumptions (ie. problem, business model, etc.) 3. Show assumptions validated/refuted based on market feedback 4. MVP that demonstrates learning
  • 10. 20% Discount Code: FERRISBUELLER PDF http://CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle Contact Info: [email_address] @vlaskovits http://vlaskovits.com @brantcooper http://marketbynumbers.com