Customer Development in a Weekend for Lean Startup Machine Chicago

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How to Get out of the Building and do Customer Development in a Weekend for Lean Startup Machine Chicago

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  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • The biggest risk you face is building something no one wants.
  • Customer Development in a Weekend for Lean Startup Machine Chicago

    1. 1. Lean Startup Machine Customer Development in a Weekend Chicago Nov 5, 2010 Patrick Vlaskovits @vlaskovits vlaskovits.com Brant Cooper @brantcooper marketbynumbers.com
    2. 2. Lean Startups Cycles, not time How many pivots before the money runs out? Learning, not features
    3. 3. Philosophy If you buy into this, you can be lean, too! Question your assumptions Get out of the building “Just Do It” is just a slogan
    4. 4. Weekend Practices (How to Win) Document Assumptions “Get out of the Building I” (iterate/pivot?) Build MVP “Get out of the Building II” (iterate/pivot?) Document Learning
    5. 5. “Getting out of the Building” Find your target market: Interview downtown Chicago denizens Surveys Facebook Ads Craigslist LinkedIn Phone Calls Coffee shop (Guerilla CustDev)
    6. 6. Customer Development Interviews Test your assumptions (don’t confirm) Pitch Problem Get subjects to talk about pains/needs Listen and Learn Prompt w/o bias Be clever! Be willing to be wrong
    7. 7. Minimum Viable Product
    8. 8. Minimum Viable Product Objective & Currency Landing pages Mock ups Wireframes Prototypes Letter of Intent Specs “Concierge” or Mechanical Turk
    9. 9. Lean Startup Machine (Guidelines for final presentations ) 1. 6 minutes + 3 mins for Q&A 2. Clear statement of business assumptions (ie. problem, business model, etc.) 3. Show assumptions validated/refuted based on market feedback 4. MVP that demonstrates learning
    10. 10. 20% Discount Code: FERRISBUELLERPDF http://CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle Contact Info: hello@custdev.com @vlaskovits http://vlaskovits.com @brantcooper http://marketbynumbers.com

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