Customer Development and Keyser SozePresentation Transcript
Customer Development: Kool-Aid, Case Studies and a Book Patrick Vlaskovits @vlaskovits, CustDev.com Los Angeles Lean Startup Circle Meetup at Coloft in Santa Monica May 18, 2010 Hashtags: #LeanStartup #CustDev #LeanLA
A Few of the (many) Insights from The Four Steps to the Epiphany and Steve Blank
Most startups don’t fail because they haven’t developed a product – they fail because they haven’t developed customers/markets.
A startup’s goal is to find a repeatable and scalable business model. Full stop.
Customer Development is the process of founders “getting out of the building” and searching for that model. It is designed so that the founder gathers first hand experience about customer and market needs.
Steve Blank’s Four Steps of Customer Development