20 Minute Intro to Lean Startups


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A quick overview of Lean Startups and Customer Development for Turing Festival and Leancamp Edinburgh.

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20 Minute Intro to Lean Startups

  1. 1. A 20 Minute Intro toLean StartupsTuring FestivalEdinburgh, Scotland -- August 27, 2011Patrick Vlaskovits@pvhello@custdev.comvlaskovits.com
  2. 2. About Patrick - @pv?
  3. 3. Lean Startup Big Idea #1The vast majority of startups fail NOT becausethey couldn’t build a great product/technology, but because no one wanted the product.One of Steve Blank’s Big Ideas 
  4. 4. How many cycles through the B-M-Lloop, not time.  Eric Ries’ Big IdeaLean Startup Big Idea #2
  5. 5. Lean Startup Big Idea #3 “Not only are the market applications fordisruptive technologies unknown at the time of their development, they are unknowable.” -Clayton Christensen, The Innovator’s Dilemma
  6. 6. Developing Customers & Your Product
  7. 7. Customer Development
  8. 8. How to do it:Lean Startup Meta-Rules & Framework 1) Question and Test Your Assumptions 2) “Get Out of the Building” 3) Do it again based on what you learned. (Iterate) BUZZWORD ALERT!
  9. 9. A Tale of Two Companies vs. Survey: Would you like Walmart aisles to be lessCustomers demand reserved seating, cluttered?inter-line baggage transfer, and foodservice. Hundreds of millions of dollars uncluttering theirSWA realizes that what the customers stores, removing 15% ofreally wanted was low fares and on-time inventory, shorteningservice, and these other things would shelves, clearing aisles.have interfered with those goals. Result: Losses in billions.Result: Brand loyalty and profits. #EPICFAIL #EPICWIN! #CustDev
  10. 10. Minimum Viable Product
  11. 11. The Classic Smoke Test/MVP from 1975
  12. 12. Sophisticated Variants of the ‘Smoke Test’Traffic  MVT/Landing Page  Conversion
  13. 13. Screenshots + LOI
  14. 14. Outside of Tech StartupsWhy do you think it takes 6-8 weeks to get your !@$&&^$@! snuggie?
  15. 15. Restaurants?
  16. 16. Kickstarter
  17. 17. At the end of this preso… If you take nothing away from this preso – take at least this awayAvoid building things nobody actually wants.
  18. 18. 25% Discount Code: “TURING”PDFhttp://CustDev.comAvailable on Amazonas Paperback & KindleReach out & sayhello@CustDev.com@pv