Transforming bread in a luxury productCREATE A NEW MARKET WITH A FAST MOVING CONSUMATION GOOD AS BREAD :
Why? By analyzing the consumers, we realized that there was a lake in the bread market, we all know the classic bread which does crumbs everywhere, which is not easy to eat, on which you have to put something to add some taste. But we do all consume bread and it is good for our health. So we decided to create a new type of bread without those inconvenient.
How the idea did came? We saw lots of crumbs at a very luxury restaurant =problem thus opportunity -We saw people needing to cut their bread =problem thus opportunity -We saw people needing to put something on the bread=problem thus opportunity -We saw old people having difficulties to eat and cut bread=problem thus opportunity - We saw the amount of daily bread consumption = opportunity -And we ate sweets=opportunityMIXING PROBLEMS AND OPPORTUNITY WE CAME OUT WITH…
How? We’ll cook little peaces of bread that you can eat in one mouthful and that will have its own taste 1. Change the size of bread To avoid the bread’s crumb one mouthful To create multiple taste To add some lux in the product the more rare is the product the more value it has got! Make things little and unique to add them some lux!
How? 2. Add a taste We’ll create hundred different tastes from sweat to salt, from butter bread to chocolate, from aubergine with garlic to potatoe with red pepper so people won’t have to add anything on it! Make things easier to add some lux!
How? 3. Change the visibility Use chocolate boxes to package little bread Making different kind of boxes: Premium, Silver, Gold boxes Making the product itself attracting and smelling the taste of it Make things shiny to add some lux!
How? 4. Marketing Product: See point 1/2/3 Place: Open premium shops Create a partnership with luxury hotels and restaurants Create the demand More rare the product is, more luxury it is! o Price: High prices to add some lux! o Promotion: Create a social network where people would add some new taste, meet each other create a new social community around this new market Create a special boxes/shape of product for valentine’s day, new year, Easter holidays…