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How Can Mail Attract More Online Donors?

by on Oct 04, 2010

  • 938 views

Studies show that the average online gift is higher than the average mail gift. Encouraging online giving with mail appeals can help boost overall giving by driving traffic to the website, but it ...

Studies show that the average online gift is higher than the average mail gift. Encouraging online giving with mail appeals can help boost overall giving by driving traffic to the website, but it needs to be done with the donor in mind. See examples of what to do – and what not to do.

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How Can Mail Attract More Online Donors? How Can Mail Attract More Online Donors? Presentation Transcript