TRENDONE
MICRO-TRENDS IN MEDIA, MARKETING AND TECHNOLOGY
NICK SOHNEMANN, MBA INNOVATION ADVISOR

THE WEB
EXPANSION
FROM WEB 1.0
TO THE WEB OF THINGS
AND THE WEB OF THOUGHTS1

THE WEB EXPANSION
FROM THE WEB OF CONTENT TO THE WEB OF THOUGHTS
THOUGHTS
Collective
WEB OF
Intelligence
W
Voiceless
V i l
Communication
Agents
Human/Technology
Convergence
Smart Personal
Assistent
WEB OF
THINGS
Direct Brain Link
Location Based Immediate
Intelligence Translation R/C
Environments
AI Robots
Voice Retina
Processing Wearable T h l
W bl Technology Projector
P j t
COMMUNICATION CONTEXT
Smart
WEB OF
Search
Smart Connected Space
Virtual Advertising
Shopping Brain Wave
Semantic Enduring Community Control
Web
Social Commerce
Smart
WEB OF
GeoSpatial Web
Interface 5 Sense
Auctions Social Immersion
Networks
Augmented Reality
eCommerce Crowd Sourcing
Blogs Wiki
MMORPG AV Implant
Catalog Gesture Technology
Instant Messenger
Forms
CONTENT
Virtual
WEB OF
UGC Viral Worlds Cinematic Games
Search
Forum P2P
Video
Audio MultiMedia Active Contact
Mail
M il Blurring B
Bl i Boundaries
d i
Pictures Widgets Search Lense
HTML
Text
FTP/HTTP ©TrendONE 2009 by Nils Müller
ARPA 2012 2020 www.TrendONE.de All rights reserved
1993 2000 2008

THE WEB WILL
BECOME SMART –
IT UNDERSTANDS
YOUR WAY OF
THINKING

SEMANTIC CHAT
USA THOUGHTTRAIL.COM .

SMART
SEARCH
USA POWERSET.COM

SEMANTIC VIDEO
SEARCH
USA LABS.GOOGLE.COM/GAUDI OR EVERYZING.COM FINDING PHRASES IN VIDEOS

SEMANTIC VOICE
PROCESSING
USA PUDDINGMEDIA NATURAL LANGUAGE PROCESSING .

IN WIDGET
SHOPPING
USA TAILGATE IN WIDGET SHOPPING .

SEMANTIC
PICTURE RECOGNITION
VIRTUAL
USA TINEYE INTELLIGENT PICTURE RECOGNITION

SMART
INTERFACES
USA OOYALA TAGGING OBJECTS IN VIDEOS

INTERACTIVE
VIDEO
GERMANY IMPOSSIBLE SOFTWARE CONFIGURING VIDEOS ON THE GO

THE WEB EXPANSION
FROM THE WEB OF CONTENT TO THE WEB OF THOUGHTS
THOUGHTS
Collective
WEB OF
Intelligence
W
Voiceless
V i l
Communication
Agents
Human/Technology
Convergence
Smart Personal
Assistant
WEB OF
E-Ink
THINGS
Direct Brain Link
Location Based
Intelligence Immediate R/C
Translation Environments
Outernet
Voice Retina
Processing Wearable T h l
W bl Technology Projector
P j t
COMMUNICATION CONTEXT
Smart
WEB OF
Search
Smart Connected Space
Virtual Advertising
Shopping Brain Wave
Semantic Enduring Community Control
Web
Social Commerce
Smart
WEB OF
GeoSpatial Web
Interface 5 Sense
Auctions Social Immersion
Networks
Augmented Reality
eCommerce Crowdsourcing
Blogs Wiki
MMORPG AV Implant
Catalog Gesture Technology
Instant Messenger
Forms
CONTENT
Virtual
WEB OF
UGC Viral Worlds Cinematic Games
Search
Forum P2P
Video
Audio Multimedia Active Contact
Mail
M il Blurring B
Bl i Boundaries
d i
Pictures Widgets Search Lense
HTML
Text
FTP/HTTP ©TrendONE 2009 by Nils Müller
ARPA 2012 2020 www.TrendONE.de All rights reserved
1993 2000 2008
.

IN A HYPERLOCAL
WORLD WE WILL
BE ALWAYS
CONNECTED TO
INTELLIGENT
SERVICES

MOBILE INTELLIGENCE
USA JAJAH.COM IMMEDIATE TRANSLATION VIA MOBILE .

INFORMATION
ON DEMAND
GERMANY CULTCLIP.TV BARCODE SCANNING

INTELLIGENT
CAMERA
JAPAN SR ENGINE ON SCENE SEARCH

AUGMENTED REALITY
SOUTH KOREA SKTSTORY.COM 3D OBJECTS ON LOGOS AND TEXT

LOCATION BASED
INTELLIGENCE
USA NRU.COM FIND THINGS NEAR YOU (NRU) .

LOCATION BASED
INTELLIGENCE
AUSTRIA WIKITUDE.ORG THE SMART TRAVEL GUIDE .

BLURRING
BOUNDARIES
JAPAN TONCHIDOT.COM THE WORLD AS HYPERLINKS

VIRTUALITY WILL
JUMP OUT OF
THE WEB

AUGMENTED
REALITY
GERMANY METAIO.COM AUGMENTED REALITY PRINT ADVERTISING

AUGMENTED
REALITY
FRANCE RAY-BAN & FITTINGBOX.COM TRYING SUNGLASSES ON THE WEB .

AUGMENTED
REALITY
USA FORD & GOFINDIT.NET FORD KA IN 3D ON MOBILE .

AUGMENTED
REALITY GAMING
USA TOPPS BASEBALL CARDS WITH AR-GAME .

THE WEB EXPANSION
FROM THE WEB OF CONTENT TO THE WEB OF THOUGHTS
THOUGHTS
Collective
WEB OF
Intelligence
W
Voiceless
V i l
Communication
Agents
Human/Technology
Convergence
Smart Personal
Assistent
WEB OF
THINGS
Direct Brain Link
Location Based Immediate
Intelligence Translation R/C
Environments
AI Robots
Voice Retina
Processing Wearable T h l
W bl Technology Projector
P j t
COMMUNICATION CONTEXT
Smart
WEB OF
Search
Smart Connected Space
Virtual Advertising
Shopping Brain Wave
Semantic Enduring Community Control
Web
Social Commerce
Smart
WEB OF
GeoSpatial Web
Interface 5 Sense
Auctions Social Immersion
Networks
Augmented Reality
eCommerce Crowd Sourcing
Blogs Wiki
MMORPG AV Implant
Catalog Gesture Technology
Instant Messenger
Forms
CONTENT
Virtual
WEB OF
UGC Viral Worlds Cinematic Games
Search
Forum P2P
Video
Audio MultiMedia Active Contact
Mail
M il Blurring B
Bl i Boundaries
d i
Pictures Widgets Search Lense
HTML
Text
FTP/HTTP ©TrendONE 2009 by Nils Müller
ARPA 2012 2020 www.TrendONE.de All rights reserved
1993 2000 2008

MEDIA EVOLUTION
WHAT WILL BE THE
5TH SCREEN?
1.0 2.0 3.0 4.0
Cinema tv Pc Mobile
© TRENDONE 5TH SCREEN STUDY (www.v-t-t.de)

WILL THIS BE THE
5TH SCREEN
SCREEN…..
JAPAN BROTHER.COM DIRECT RETINA PROJECTOR

USE YOUR
CREATIVE
ENERGY!!

AV
IMPLANT
GERMANY EYE-CHIP.COM RETINA IMPLANT

ACTIVE
CONTACT LENS
USA UWNEWS.WASHINGTON.EDU ACTIVE CONTACT LENS

MULTIMEDIA
GLASSES
USA TOTALREFLEXION SEMANTIC GOGGLES

COLLECTIVE
INTELLIGENCE
JAPAN U-TOKYO.AC.JP SEMANTIC GOGGLES

IN THE FUTURE
COMPUTERS WILL
BE SO SMALL THEY
WILL HIDE IN OUR
CLOTHES,
CLOTHES IN OUR
BODIES AND
SURROUNDINGS

VOICELESS
COMMUNICATION
Using signal processing, unpronounced speech
representing the thought of the mind can be
translated from intercepted neurological signals.
p g g
USA THEAUDEO.COM VOICELESS PHONECALL

BRAINWAVE
CONTROL
USA EMOTIV.COM BRAIN WAVE CONTROL HEADSET

GESTURE INPUT
DEVICES
BELGIUM SOFTKINETIC .

MINI COMPUTER
USA SIFTABLES NEW KIND OF COMPUTER .

ADVANCED
SCREENS
USA MIT MEDIA LABS PROJECTING INFOS OF THE WEB INTO THE REAL WORLD

THE WEB EXPANSION
FROM THE WEB OF CONTENT TO THE WEB OF THOUGHTS
THOUGHTS
Collective
WEB OF
Intelligence
W
Voiceless
V i l
Communication
Agents
Human/Technology
Convergence
Smart Personal
Assistent
WEB OF
THINGS
Direct Brain Link
Location Based Immediate
Intelligence Translation R/C
Environments
AI Robots
Voice Retina
Processing Wearable T h l
W bl Technology Projector
P j t
COMMUNICATION CONTEXT
Smart
WEB OF
Search
Smart Connected Space
Virtual Advertising
Shopping Brain Wave
Semantic Enduring Community Control
Web
Social Commerce
Smart
WEB OF
GeoSpatial Web
Interface 5 Sense
Auctions Social Immersion
Networks
Augmented Reality
eCommerce Crowd Sourcing
Blogs Wiki
MMORPG AV Implant
Catalog Gesture Technology
Instant Messenger
Forms
CONTENT
Virtual
WEB OF
UGC Viral Worlds Cinematic Games
Search
Forum P2P
Video
Audio MultiMedia Active Contact
Mail
M il Blurring B
Bl i Boundaries
d i
Pictures Widgets Search Lense
HTML
Text
FTP/HTTP ©TrendONE 2009 by Nils Müller
ARPA 2012 2020 www.TrendONE.de All rights reserved
1993 2000 2008

PRESENTED BY
NICK SO
C SOHNEMANN, MBA
,
INNOVATION ADVISOR TRENDONE
SOHNEMANN@TRENDONE.DE
ALL TRENDS TAKEN FROM
WWW.TRENDEXPLORER.DE
DRAMATIC COMPOSITION
GABI VAN STERKENBURG
VIDEO EDITING
SANDRO MEGERLE
QUALITY AND LECTURER
M. LUETTGEMANN BERLIN
SMART & SEMANTIC WEB
D. BISCHOFF, BERLIN