1
Building social mediastrategies on the basis of  analytics and insights         Jiří Voves
About Socialbakers   Monitoring Facebook, Twitter, Linkedin, Google+   Offices in Prague & London & San Francisco         ...
About Socialbakers
Socialbakers  Top brands on Facebook   Top media on Facebook
Facebook 2010 Yearbook World „Facebook population“                               Now more than 770 million                ...
Facebook 2010 Yearbook   Age Distribution                      Facebook is NOT a                       teenage medium
Brands on Facebook &Twitter               TOP 50 brands on Twitter are still 4 –             10x smaller than those on Fac...
Brands on Facebook & Twitter                                                          Starbucks - Best practice           ...
TOP Countries on Facebook                      TOP 6 countries                      make up 40 % of                       ...
TOP Growing Countrieson Facebook in the last                          Russia 8th fastest                          growing ...
Facebook in Russia
Facebook in RussiaAge Distribution                Male/Female Ratio  Age group 18-44 represents  74 % of Facebook populati...
Social analytics
Social Media Listening
Context Monitoring
New metrics Facebook is NOT about website metrics! New terms and KPIs   Interactions   Engagement   Wall Activity   Respon...
What you should monitor               FANS - Size, reach, and growth of               the fan page               ENGAGEMEN...
Create Your Dashboard!        Monitor yourselves
Monitor What’s New                 New tabs                 launched!
Monitor What Works!
Local Works Better Engage your fans on a local level
Response is VitalProper communication withfans                  45 % !                  Under 10 mins!
Ash cloud over Europe
Metric to follow on Apps  UNIQUE USERS – Total unique users  MONTHLY / DAILY ACTIVE –  Monthly and daily actives  VIRALITY...
Metrics to follow on Apps
Metrics to follow on Apps
Building EngagingApplications Its not only about social media posting, but also building engaging content, content types, ...
Building EngagingApplications Its not only about social media posting, but also building engaging content, content types, ...
Interesting data on Facebook
Engagement Rate
Response Rate                          100%                      response rate                GAP
Social CRMCollection of user data always in compliancewith Facebook policy and your own datapolicy.              |        ...
Yearly Plan               FACEBOOK PAGE and COMMUNITY managementPAGES        Smal    Smal   Smal   Smal    Smal   Smal   S...
SUM UP
What Works? Best Practices Diversity of content Engaging content Actually telling people to engage Simple and clear messages
Worst Practices Posting too many updates a day   Recommendation: 1 – 2 / day for brands Not engaging with people in commen...
LIKE US!           www.socialbakers.c           om           info@socialbakers.co           m           +420 603 101 475
Thank you!                  JIRI VOVES Email me at:    jiri@socialbakers.com Twitter:       @jirivoves Candytech.biz |    ...
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Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011

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Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011

  1. 1. 1
  2. 2. Building social mediastrategies on the basis of analytics and insights Jiří Voves
  3. 3. About Socialbakers Monitoring Facebook, Twitter, Linkedin, Google+ Offices in Prague & London & San Francisco Write down to go to: www.socialbakers.com Social media analyticsMeasuring Facebook, Twitter,LinkedIn, YouTube,brands, media companies & more! Facebook marketing agency
  4. 4. About Socialbakers
  5. 5. Socialbakers Top brands on Facebook Top media on Facebook
  6. 6. Facebook 2010 Yearbook World „Facebook population“ Now more than 770 million 8,2 registrations per second!
  7. 7. Facebook 2010 Yearbook Age Distribution Facebook is NOT a teenage medium
  8. 8. Brands on Facebook &Twitter TOP 50 brands on Twitter are still 4 – 10x smaller than those on Facebook
  9. 9. Brands on Facebook & Twitter Starbucks - Best practice leader in customer service Skittles act as a person #OreoMoment Coca-Cola does great job interacting with users -(„ u ck s : @ Starb ppy! . co m w at ks ! “ e to day to be ha starbuc ou Brian d twic ant you service@ ves y arge We w t c h lla m er ol a lo „I go lyha cu stom p.“„Co ca-C r w itter to hel „@ca e email t e can s w Plea do what e’ ll
  10. 10. TOP Countries on Facebook TOP 6 countries make up 40 % of total Facebook population
  11. 11. TOP Growing Countrieson Facebook in the last Russia 8th fastest growing country in October
  12. 12. Facebook in Russia
  13. 13. Facebook in RussiaAge Distribution Male/Female Ratio Age group 18-44 represents 74 % of Facebook population in Russia
  14. 14. Social analytics
  15. 15. Social Media Listening
  16. 16. Context Monitoring
  17. 17. New metrics Facebook is NOT about website metrics! New terms and KPIs Interactions Engagement Wall Activity Response Rate
  18. 18. What you should monitor FANS - Size, reach, and growth of the fan page ENGAGEMENT - User interactions and engagement to content, People who talk about COMMUNITY - Community management, response rate, key influencers, CORE FANS COMPETITORS - Compare all of that with competitors
  19. 19. Create Your Dashboard! Monitor yourselves
  20. 20. Monitor What’s New New tabs launched!
  21. 21. Monitor What Works!
  22. 22. Local Works Better Engage your fans on a local level
  23. 23. Response is VitalProper communication withfans 45 % ! Under 10 mins!
  24. 24. Ash cloud over Europe
  25. 25. Metric to follow on Apps UNIQUE USERS – Total unique users MONTHLY / DAILY ACTIVE – Monthly and daily actives VIRALITY – How many people are sharing and inviting others CONVERSIONS - % conversion rate
  26. 26. Metrics to follow on Apps
  27. 27. Metrics to follow on Apps
  28. 28. Building EngagingApplications Its not only about social media posting, but also building engaging content, content types, marketing facebook applications 1000 users 150 new 50 to users publish
  29. 29. Building EngagingApplications Its not only about social media posting, but also building engaging content, content types, marketing facebook applications 1000 users 1200 new 400 to users publish
  30. 30. Interesting data on Facebook
  31. 31. Engagement Rate
  32. 32. Response Rate 100% response rate GAP
  33. 33. Social CRMCollection of user data always in compliancewith Facebook policy and your own datapolicy. | www.Socialbakers.com
  34. 34. Yearly Plan FACEBOOK PAGE and COMMUNITY managementPAGES Smal Smal Smal Smal Smal Smal Smal Smal Smal Smal Smal app app app app app app app app app app app BIGGER BIGGER CAMPAIGN APPAPPS APP APP LONGER TERM APP Social CRM
  35. 35. SUM UP
  36. 36. What Works? Best Practices Diversity of content Engaging content Actually telling people to engage Simple and clear messages
  37. 37. Worst Practices Posting too many updates a day Recommendation: 1 – 2 / day for brands Not engaging with people in comments Arguing with fans Running competition against Facebook rules Not using apps + tabs
  38. 38. LIKE US! www.socialbakers.c om info@socialbakers.co m +420 603 101 475
  39. 39. Thank you! JIRI VOVES Email me at: jiri@socialbakers.com Twitter: @jirivoves Candytech.biz | Socialbakers.com Link me: Connect me: Follow me: (anytime) (meet me first) (when you want)

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