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Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011
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Построение стратегии в social media на основе аналитики и инсайтов (c) Jiri Voves, Socialbakers. DMC 2011

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  • 1. 1
  • 2. Building social mediastrategies on the basis of analytics and insights Jiří Voves
  • 3. About Socialbakers Monitoring Facebook, Twitter, Linkedin, Google+ Offices in Prague & London & San Francisco Write down to go to: www.socialbakers.com Social media analyticsMeasuring Facebook, Twitter,LinkedIn, YouTube,brands, media companies & more! Facebook marketing agency
  • 4. About Socialbakers
  • 5. Socialbakers Top brands on Facebook Top media on Facebook
  • 6. Facebook 2010 Yearbook World „Facebook population“ Now more than 770 million 8,2 registrations per second!
  • 7. Facebook 2010 Yearbook Age Distribution Facebook is NOT a teenage medium
  • 8. Brands on Facebook &Twitter TOP 50 brands on Twitter are still 4 – 10x smaller than those on Facebook
  • 9. Brands on Facebook & Twitter Starbucks - Best practice leader in customer service Skittles act as a person #OreoMoment Coca-Cola does great job interacting with users -(„ u ck s : @ Starb ppy! . co m w at ks ! “ e to day to be ha starbuc ou Brian d twic ant you service@ ves y arge We w t c h lla m er ol a lo „I go lyha cu stom p.“„Co ca-C r w itter to hel „@ca e email t e can s w Plea do what e’ ll
  • 10. TOP Countries on Facebook TOP 6 countries make up 40 % of total Facebook population
  • 11. TOP Growing Countrieson Facebook in the last Russia 8th fastest growing country in October
  • 12. Facebook in Russia
  • 13. Facebook in RussiaAge Distribution Male/Female Ratio Age group 18-44 represents 74 % of Facebook population in Russia
  • 14. Social analytics
  • 15. Social Media Listening
  • 16. Context Monitoring
  • 17. New metrics Facebook is NOT about website metrics! New terms and KPIs Interactions Engagement Wall Activity Response Rate
  • 18. What you should monitor FANS - Size, reach, and growth of the fan page ENGAGEMENT - User interactions and engagement to content, People who talk about COMMUNITY - Community management, response rate, key influencers, CORE FANS COMPETITORS - Compare all of that with competitors
  • 19. Create Your Dashboard! Monitor yourselves
  • 20. Monitor What’s New New tabs launched!
  • 21. Monitor What Works!
  • 22. Local Works Better Engage your fans on a local level
  • 23. Response is VitalProper communication withfans 45 % ! Under 10 mins!
  • 24. Ash cloud over Europe
  • 25. Metric to follow on Apps UNIQUE USERS – Total unique users MONTHLY / DAILY ACTIVE – Monthly and daily actives VIRALITY – How many people are sharing and inviting others CONVERSIONS - % conversion rate
  • 26. Metrics to follow on Apps
  • 27. Metrics to follow on Apps
  • 28. Building EngagingApplications Its not only about social media posting, but also building engaging content, content types, marketing facebook applications 1000 users 150 new 50 to users publish
  • 29. Building EngagingApplications Its not only about social media posting, but also building engaging content, content types, marketing facebook applications 1000 users 1200 new 400 to users publish
  • 30. Interesting data on Facebook
  • 31. Engagement Rate
  • 32. Response Rate 100% response rate GAP
  • 33. Social CRMCollection of user data always in compliancewith Facebook policy and your own datapolicy. | www.Socialbakers.com
  • 34. Yearly Plan FACEBOOK PAGE and COMMUNITY managementPAGES Smal Smal Smal Smal Smal Smal Smal Smal Smal Smal Smal app app app app app app app app app app app BIGGER BIGGER CAMPAIGN APPAPPS APP APP LONGER TERM APP Social CRM
  • 35. SUM UP
  • 36. What Works? Best Practices Diversity of content Engaging content Actually telling people to engage Simple and clear messages
  • 37. Worst Practices Posting too many updates a day Recommendation: 1 – 2 / day for brands Not engaging with people in comments Arguing with fans Running competition against Facebook rules Not using apps + tabs
  • 38. LIKE US! www.socialbakers.c om info@socialbakers.co m +420 603 101 475
  • 39. Thank you! JIRI VOVES Email me at: jiri@socialbakers.com Twitter: @jirivoves Candytech.biz | Socialbakers.com Link me: Connect me: Follow me: (anytime) (meet me first) (when you want)

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