creative leap
           October 2010




Thursday, November 11, 2010
!
                              It’s about creativity


Thursday, November 11, 2010
Who?


           Edward de Bono
           1967


Thursday, November 11, 2010
Standard thinking
                                        problem




                              How to create a faster...
Standard thinking
                                       problem




                              We can build larger pad...
Standard thinking
                                         problem




                              We can raise the temp...
Standard thinking
                                         problem




                              We can change the mat...
Standard thinking = Vertical thinking
                                       problem




                                 ...
Standard thinking = Vertical thinking
                              problem




                                  problem
...
Standard thinking = Vertical thinking


                              problem




                              solution

...
Lateral thinking                                 what gave rise to the problem


            what gave rise to the problem...
Lateral thinking                                 what gave rise to the problem


            what gave rise to the problem...
Lateral thinking                                       what gave rise to the problem


            what gave rise to the p...
Lateral thinking                                        what gave rise to the problem




                                ...
Lateral thinking                                        what gave rise to the problem




                                ...
Lateral thinking                                    what gave rise to the problem




                                    ...
Lateral thinking                                    what gave rise to the problem




                                    ...
Group challenge

                                   divide into



                                     4
                ...
Group 1




Thursday, November 11, 2010
Group 2




Thursday, November 11, 2010
Group 3




Thursday, November 11, 2010
Group 4




Thursday, November 11, 2010
45’
                              create + present


Thursday, November 11, 2010
1                       2




      3                       4




Thursday, November 11, 2010
Спасибо

                              @gringo_nu
Thursday, November 11, 2010
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Workshop (c) Andre Matarazzo. Digital marketing 2010

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Workshop (c) Andre Matarazzo. Digital marketing 2010

  1. 1. creative leap October 2010 Thursday, November 11, 2010
  2. 2. ! It’s about creativity Thursday, November 11, 2010
  3. 3. Who? Edward de Bono 1967 Thursday, November 11, 2010
  4. 4. Standard thinking problem How to create a faster hair straightener? problem Thursday, November 11, 2010
  5. 5. Standard thinking problem We can build larger pads problem Thursday, November 11, 2010
  6. 6. Standard thinking problem We can raise the temperature problem Thursday, November 11, 2010
  7. 7. Standard thinking problem We can change the material to teflon problem Thursday, November 11, 2010
  8. 8. Standard thinking = Vertical thinking problem problem It will slide too fast. How to problem get more grip onto the pads? solution Thursday, November 11, 2010
  9. 9. Standard thinking = Vertical thinking problem problem problem solution Thursday, November 11, 2010
  10. 10. Standard thinking = Vertical thinking problem solution Thursday, November 11, 2010
  11. 11. Lateral thinking what gave rise to the problem what gave rise to the problem Women live in a hurry these daysreformulate the problem solution best possible solution Thursday, November 11, 2010
  12. 12. Lateral thinking what gave rise to the problem what gave rise to the problem Women don’t want to have curly hair the problem reformulate solution best possible solution Thursday, November 11, 2010
  13. 13. Lateral thinking what gave rise to the problem what gave rise to the problem Women have curly hair reformulate the problem solution best possible solution Thursday, November 11, 2010
  14. 14. Lateral thinking what gave rise to the problem reformulate the problem what gave rise to the problem Women live in a hurry these days solution reformulate the problem Can we put the hair straightener into the car somehow? best possible solution Thursday, November 11, 2010
  15. 15. Lateral thinking what gave rise to the problem reformulate the problem what gave rise to the problem Women have curly hair solution reformulate the problem Can we change the follicle so that it grows naturally straight? best possible solution Thursday, November 11, 2010
  16. 16. Lateral thinking what gave rise to the problem reformulate the problem solution the best possible solution Straight-n Treatment best possiblefirst shampoo + conditioner The solution treatment that straightens your hair. Thursday, November 11, 2010
  17. 17. Lateral thinking what gave rise to the problem reformulate the problem solution best possible solution Thursday, November 11, 2010
  18. 18. Group challenge divide into 4 groups people you don’t know Thursday, November 11, 2010
  19. 19. Group 1 Thursday, November 11, 2010
  20. 20. Group 2 Thursday, November 11, 2010
  21. 21. Group 3 Thursday, November 11, 2010
  22. 22. Group 4 Thursday, November 11, 2010
  23. 23. 45’ create + present Thursday, November 11, 2010
  24. 24. 1 2 3 4 Thursday, November 11, 2010
  25. 25. Спасибо @gringo_nu Thursday, November 11, 2010
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