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Workshop (c) Andre Matarazzo. Digital marketing 2010
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Workshop (c) Andre Matarazzo. Digital marketing 2010

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  • 1. creative leap October 2010 Thursday, November 11, 2010
  • 2. ! It’s about creativity Thursday, November 11, 2010
  • 3. Who? Edward de Bono 1967 Thursday, November 11, 2010
  • 4. Standard thinking problem How to create a faster hair straightener? problem Thursday, November 11, 2010
  • 5. Standard thinking problem We can build larger pads problem Thursday, November 11, 2010
  • 6. Standard thinking problem We can raise the temperature problem Thursday, November 11, 2010
  • 7. Standard thinking problem We can change the material to teflon problem Thursday, November 11, 2010
  • 8. Standard thinking = Vertical thinking problem problem It will slide too fast. How to problem get more grip onto the pads? solution Thursday, November 11, 2010
  • 9. Standard thinking = Vertical thinking problem problem problem solution Thursday, November 11, 2010
  • 10. Standard thinking = Vertical thinking problem solution Thursday, November 11, 2010
  • 11. Lateral thinking what gave rise to the problem what gave rise to the problem Women live in a hurry these daysreformulate the problem solution best possible solution Thursday, November 11, 2010
  • 12. Lateral thinking what gave rise to the problem what gave rise to the problem Women don’t want to have curly hair the problem reformulate solution best possible solution Thursday, November 11, 2010
  • 13. Lateral thinking what gave rise to the problem what gave rise to the problem Women have curly hair reformulate the problem solution best possible solution Thursday, November 11, 2010
  • 14. Lateral thinking what gave rise to the problem reformulate the problem what gave rise to the problem Women live in a hurry these days solution reformulate the problem Can we put the hair straightener into the car somehow? best possible solution Thursday, November 11, 2010
  • 15. Lateral thinking what gave rise to the problem reformulate the problem what gave rise to the problem Women have curly hair solution reformulate the problem Can we change the follicle so that it grows naturally straight? best possible solution Thursday, November 11, 2010
  • 16. Lateral thinking what gave rise to the problem reformulate the problem solution the best possible solution Straight-n Treatment best possiblefirst shampoo + conditioner The solution treatment that straightens your hair. Thursday, November 11, 2010
  • 17. Lateral thinking what gave rise to the problem reformulate the problem solution best possible solution Thursday, November 11, 2010
  • 18. Group challenge divide into 4 groups people you don’t know Thursday, November 11, 2010
  • 19. Group 1 Thursday, November 11, 2010
  • 20. Group 2 Thursday, November 11, 2010
  • 21. Group 3 Thursday, November 11, 2010
  • 22. Group 4 Thursday, November 11, 2010
  • 23. 45’ create + present Thursday, November 11, 2010
  • 24. 1 2 3 4 Thursday, November 11, 2010
  • 25. Спасибо @gringo_nu Thursday, November 11, 2010

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