Russia digital by Andrei Anischenko

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Презентация Андрея Анищенко на The Bees Awards 2011

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  • Thank you.
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  • we used data from Comscore, i'll check new worldwide reviews
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  • Andrei, I liked your presentation and was interesting to note the strength oy Yandex in your market. Just a correction to slide 9. According to the China Internet Network Information Center (27th China Internet Development Report) by the end of December 2010, the number of Chinese netizens had reached 457 million, an increase of 73.3 million compared with the same period in 2009.

    Thanks Matt
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  • World Yellow Pages for Higher studies.Find University, Institute, Colleges World wide & talk business.Free Listing www.kezkostudy.com
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Russia digital by Andrei Anischenko

  1. Social Media Market in Russia Andrey Anischenko CEO Grape Russiaвторник, 3 мая 2011 г.
  2. When you hear «Russia» of? what do you thinkвторник, 3 мая 2011 г.
  3. вторник, 3 мая 2011 г.
  4. вторник, 3 мая 2011 г.
  5. вторник, 3 мая 2011 г.
  6. вторник, 3 мая 2011 г.
  7. Let’s go beyond stereotypes!вторник, 3 мая 2011 г.
  8. Did you know that...вторник, 3 мая 2011 г.
  9. According to comScore, Russia is 5th country with largest online population (15+) China 259 USA 182 Japan 72 Germany 49 Russia 41 France 41 India 38 UK 38 Brazil 35 South Korea 30 Canada 32 Turkey 22 italy 22 Spain 20 Mexico 16вторник, 3 мая 2011 г.
  10. By now, online population in Russia has surpassed most European countries 2nd place compared to 4th place a couple of years ago comScore 2010 Europe Digital Year in Reviewвторник, 3 мая 2011 г.
  11. There are some problems, of courseвторник, 3 мая 2011 г.
  12. Most of the users are located in the Western part of the country 6.3 mln — 4.0 mln +15% — 2.3 mln +13% — +44% 14.6 mln — +15% 9.8 mln 6.4 mln — — +22% +35% 7.1 mln — +35%вторник, 3 мая 2011 г.
  13. we’ve actually got the largest share of young audience among European countriesвторник, 3 мая 2011 г.
  14. .RUnet: a local story with a global scenarioвторник, 3 мая 2011 г.
  15. вторник, 3 мая 2011 г.
  16. World Russiaвторник, 3 мая 2011 г.
  17. Over 26 million monthly visits 79% reach of all Runet users 25% more monthly visits of Russian users than Googleвторник, 3 мая 2011 г.
  18. Over 25 million monthly visits Mail.ru Group (+ DST Global) owns icq, Odnoklassniki, has shares in Vkontakte, Facebook, Zynga, Grouponвторник, 3 мая 2011 г.
  19. So far, the most successful non-local web-property in Russia 25% less monthly visits of Russian users than Yandexвторник, 3 мая 2011 г.
  20. Social Networksвторник, 3 мая 2011 г.
  21. Russian users spend more time in social networks than anyone else in the world 9,8 average ‘social’ hours compared to 4,5 worldwide averageвторник, 3 мая 2011 г.
  22. Распределение времени посетителя за Месяц User’s monthly online time spend: World, online total Russia, online total 23.6 hours 21.2 hours Social Media 4,620 Blogs 0,42 Other 8,91 Social Media Other 9,89 11,32 E-mail 2,45 Messangers 4,45 Forums / Chats E-mail 0,17 0,73 Forums / Chats Messangers Blogs 1,04 0,34 0,24 Source: comScore World Metrix, April 2010 The time Russian users spend in social networksвторник, 3 мая 2011 г. grew more than 2 hours during the last
  23. Unique users of major social networks in Russia 30 009 18 720 16 078 8 571 5 574 4 230 3 704 2 899 2 634 2 283 2 217 VKONTAKTE.RU Odnoklassniki Mail.Ru -Moi mir LIVEJOURNAL* FACEBOOK Blogger FOTOSTRANA.RUMail.Ru - Blogs Yandex Blogs Ya.ru Blogs TWITTER Source: comScore World Metrix, April 2010 Followed by over 350 social media with an audience over 25 thousand monthly unique usersвторник, 3 мая 2011 г.
  24. The most popular social network in Russia Initially, a copy of Facebook — now a solid competitor Over 20 million monthly unique visitors In the past two years it’s reach has grown from 30% to 73%вторник, 3 мая 2011 г.
  25. Second-largest local social network 16 million users, mostly older than the audience of Vkontakte 38% reach of all Runet usersвторник, 3 мая 2011 г.
  26. The social network that belongs to the most popular mail serviceвторник, 3 мая 2011 г.
  27. Is lagging behind in terms of number But is said to accumulate a better quality audienceвторник, 3 мая 2011 г.
  28. VSвторник, 3 мая 2011 г.
  29. Facebook’s Share of the Market in Europeвторник, 3 мая 2011 г.
  30. More than 100 thousand fans of top pagesвторник, 3 мая 2011 г.
  31. More than a million members of top groupsвторник, 3 мая 2011 г.
  32. Is largely popular among geeks and celebs But not quite as much among common usersвторник, 3 мая 2011 г.
  33. About 10-30 thousand followers of top accountsвторник, 3 мая 2011 г.
  34. Geosocial marketingвторник, 3 мая 2011 г.
  35. вторник, 3 мая 2011 г.
  36. 762 мало пользователей, но начинает разворачиваться маркетинг followersвторник, 3 мая 2011 г.
  37. I wanna jammin with you Jams inspired flashmob Yandex Mobile Chats > « first «Don’t drive here, snow!!!» that’s not a road any more - it’s a parking»вторник, 3 мая 2011 г.
  38. RUSSIA IS ALL INвторник, 3 мая 2011 г.
  39. And, believe it or not, there’s even some creative stuff done in Russiaвторник, 3 мая 2011 г.
  40. вторник, 3 мая 2011 г.
  41. Russia seems to be the 1st in the world to integrate Like button and Google Maps into web banner ads PlayStation GT5 by SmartNewSolutions HTC by Look At Meвторник, 3 мая 2011 г.
  42. Augmented Reality AR tatoos AR-pancakes Do You Want Me for Yota for IKEA interactive experience by Perfect Fools, by Instinct for Femen Sweden (BBDO Group) by Grapeвторник, 3 мая 2011 г.
  43. Digital bilboards 3 Nuts Beard King for Snickers for Arko (shaving brand) by BBDO Digital by Ailoveвторник, 3 мая 2011 г.
  44. Integrated quest games Red Quest Moment of Truth for MTS for First Squad by Grape by Admostвторник, 3 мая 2011 г.
  45. кейс red questвторник, 3 мая 2011 г.
  46. вторник, 3 мая 2011 г.
  47. — is an independent interactive agency focused on building integrated digital solutions. At present, the agency employs about 70 people, including creative department, social media department, production, client service and finance.вторник, 3 мая 2011 г.
  48. Andrey Anischenko CEO, Grape aaa@grape.ru +7 916 611 50 30вторник, 3 мая 2011 г.

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