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Описание позиционировани ГРЭЙП на рынке российских digital агентств.

Описание позиционировани ГРЭЙП на рынке российских digital агентств.

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  • 1. RUNET vs. GRAPE 2009
  • 2. RUNET vs. GRAPE 1. Runet short bio 1. Grape short bio 2. Runet today 2. Grape today 3. Runet people 3. Grape people 4. Runet forces 4. Grape forces 5. Runet brands 5. Grape brands 6. Where Runet is  6. Where Grape is  heading heading ­ 2 ­
  • 3. 1. Runet short bio 04/1994 .RU is officially registered by InterNIC 06/1994 weblist.ru – first ctalogue of russian internet  is launched 12/1995 First Russian elections to be published online 01/1996 First Russian internet cafe is open 09/1997 Yandex, the biggest Russian search engine is  launched 02/1998 100.000 Russians use ICQ on a regular basis 12/1998 1.5 million Russians use Internet regularly 05/2006 First massively  popular Russian social network  Odnoklassniki.ru is launched. ­ 3 ­
  • 4. 2. Runet today 36 Currently number 6. mln. users Will outgrow UK next year and Germany by 2012. 55% penetration 53% male, 47% female 52% upper income 82 minutes a day 18­34, all Russia 11+, all Russia 18+, all Russia 15+, daily users * FOM data, 2008   comScore data, 2008 ­ 4 ­
  • 5. 3. Runet people YOUNG EDUCATED URBAN WELL­OFF PROACTIVE SOCIAL ­ 5 ­
  • 6. 4. Runet forces thinkers creators placers showers D i g i t a l   A g e n c i e s Digital  Portals Traditional Content Media Creative  providers Agencies Search Engines agencies Media brand Web studios Traditional tracking Media services Development agencies SEO studios Social Networks studios Blogging services Social Media Agencies ­ 6 ­
  • 7. 4. Runet forces : the common way thinkers creators placers showers D i g i t a l   A g e n c i e s Digital  Portals Traditional Content Media Creative  providers Agencies Search Engines agencies Media brand Web studios Traditional tracking Media services Development agencies SEO studios Social Networks studios Blogging services Social Media Agencies ­ 7 ­
  • 8. 4. Runet forces : the right way thinkers creators placers showers D i g i t a l   A g e n c i e s Digital  Portals Traditional Content Media Creative  providers Agencies Search Engines agencies Media brand Web studios Traditional tracking Media services Development agencies SEO studios Social Networks studios Blogging services Social Media Agencies ­ 8 ­
  • 9. 5. Runet brands Over 8 mln USD * MindShare data, 2008, Top 10 internet media budgets ­ 9 ­
  • 10. 6. Where Runet is heading 1. More social 2. More cluttered 3. More integrated into the global web (facebook vs. vkontakte) 4. More fragmented (niche communities vs. huge social networks) 5. More complicated (more services, formats, ways of using) 6. More mobile 7. More money (real transactions online) 8. More popular 9. More broadband 10. More helpful (in everyday needs) ­ 10 ­
  • 11. 1. Grape short bio 06/2002 Andrey Vinograd and Boris Ryss create Grape 11/2002 Grape starts working with Unilever 04/2003 Grape wins the Golden Site award 06/2006 Grape wins Gold at MIAF  10/2007 Grape is named #3 Russian Interactive Agency  by ACAR 09/2008 Grape reaches 65 people in house and wins  third Gold at MIAF for integrated viral campaign  for ROSNO 05/2009 Grape joins SoDA ­ 11 ­
  • 12. 2. Grape today $4.6 mln revenue in 2008 produce communicate work on retainers create & sell service support Office in Moscow, Russia Over 70 employees in house ­ 12 ­
  • 13. 3. Grape people top­flight managers Andrey Anischenko Chief Executive Officer Andrey has been running various digital­focused businesses for  over 6 years. He has joined GRAPE in 2008 to lead the agency to the new  heights of business operations stability & sustainable growth. Oleg Zhdanov Head of Production Oleg has over 10 years of experience in digital development. He has been with GRAPE since 2005, and under his leadership  GRAPE production team has created a number of award­winning websites and applications. ­ 13 ­
  • 14. 3. Grape people visionary employees Vladilen Sitnikov Anatoly Shebzuhov Vladimir Garev Creative Director, partner Art Director Viral Director ­ 14 ­
  • 15. 4. Grape forces contacters sellers creators doers C l i e n t   S e r v i c e Sales  Production department New Business & Creative Team brand Media Social Media department L o n g   t e r m   p r o j e c t s   d e p a r t m e n t ­ 15 ­
  • 16. 4. Grape forces : processes contacters sellers creators doers C l i e n t   S e r v i c e Sales  Production department New Business & Creative Team brand Media Social Media department L o n g   t e r m   p r o j e c t s   d e p a r t m e n t ­ 16 ­
  • 17. 5. Grape brands ­ 17 ­
  • 18. 6. Where Grape is heading 1. More long­term projects 2. More long­term and direct relationships with Clients 3. More integrated projects working with other agencies 4. More strategic partnerships with platforms and other forces 5. More media 6. More strategies and consulting 7. More products 8. More global (international projects) 9. Better Client service 10. More money (billing to double in the next 24 months) ­ 18 ­
  • 19. RUNET vs. GRAPE aaa@grape.ru 2009