Новая реальность (c) Andre Matarazzo. Digital marketing 2010
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  • 1. From Brazil Thursday, November 11, 2010
  • 2. How the world sees Brazil 1500 consumers in 23 countries Thursday, November 11, 2010
  • 3. 01 76% beaches Thursday, November 11, 2010
  • 4. 02 66% exotic atmosphere Thursday, November 11, 2010
  • 5. 03 61% carnaval Thursday, November 11, 2010
  • 6. 04 59% somewhere unexplored Thursday, November 11, 2010
  • 7. 05 59% music Thursday, November 11, 2010
  • 8. 06 51% party atmosphere Thursday, November 11, 2010
  • 9. 07 42% sexy brazilians Thursday, November 11, 2010
  • 10. 08 35% football Thursday, November 11, 2010
  • 11. How Brazil sees Brazil 644 consumers in 1 country Thursday, November 11, 2010
  • 12. 01 49% corruption Thursday, November 11, 2010
  • 13. 02 31% “jeitinho” (figure it out) Thursday, November 11, 2010
  • 14. 03 31% football Thursday, November 11, 2010
  • 15. 07 27% good humor Thursday, November 11, 2010
  • 16. 05 26% badly behaved Thursday, November 11, 2010
  • 17. 06 25% social inequality Thursday, November 11, 2010
  • 18. 04 25% carnaval Thursday, November 11, 2010
  • 19. 08 21% economic growth Thursday, November 11, 2010
  • 20. The middle class is emerging US$ 700 - 2.683 / month Thursday, November 11, 2010
  • 21. Over 20 million in the last 2 years Thursday, November 11, 2010
  • 22. Thursday, November 11, 2010
  • 23. What are they looking for now? Thursday, November 11, 2010
  • 24. Thursday, November 11, 2010
  • 25. status being seen by others Thursday, November 11, 2010
  • 26. Thursday, November 11, 2010
  • 27. status being seen through social media Thursday, November 11, 2010
  • 28. 3% having Thursday, November 11, 2010
  • 29. 97% experiencing Thursday, November 11, 2010
  • 30. sharing who you are Thursday, November 11, 2010
  • 31. sharing what you do Thursday, November 11, 2010
  • 32. sharing what you know Thursday, November 11, 2010
  • 33. sharing who you know Thursday, November 11, 2010
  • 34. sharing what you like Thursday, November 11, 2010
  • 35. sharing where you’ve been Thursday, November 11, 2010
  • 36. People are spending much more time interacting with other people, and much less time consuming content from websites Thursday, November 11, 2010
  • 37. brands must help people experience things and tell their own stories Thursday, November 11, 2010
  • 38. brand stories don’t create status story creates desire product to have Thursday, November 11, 2010
  • 39. people’s stories create status that gotta have spark creates desire to engage story creates context for product product Thursday, November 11, 2010
  • 40. Thursday, November 11, 2010
  • 41. Thursday, November 11, 2010
  • 42. Thursday, November 11, 2010
  • 43. unimed video Thursday, November 11, 2010
  • 44. unimed twitter + analytics + % conversion Thursday, November 11, 2010
  • 45. Some ideas that spark stories Thursday, November 11, 2010
  • 46. 01 Try mixing digital with the real world Thursday, November 11, 2010
  • 47. Absolut Vodka Glimmer Thursday, November 11, 2010
  • 48. Thursday, November 11, 2010
  • 49. Thursday, November 11, 2010
  • 50. Thursday, November 11, 2010
  • 51. Instituto Mario Pena Donate Words Thursday, November 11, 2010
  • 52. Thursday, November 11, 2010
  • 53. Natura Kayak Scented Banner Thursday, November 11, 2010
  • 54. Thursday, November 11, 2010
  • 55. Swedish Post Magic Christmas Card Thursday, November 11, 2010
  • 56. Thursday, November 11, 2010
  • 57. 02 Try facilitating people’s sharing Thursday, November 11, 2010
  • 58. Brazil’s elections Donate your sharing Thursday, November 11, 2010
  • 59. Thursday, November 11, 2010
  • 60. Coca-Cola Coca-Cola Village Thursday, November 11, 2010
  • 61. Thursday, November 11, 2010
  • 62. 03 Try enhancing people’s lives through new services Thursday, November 11, 2010
  • 63. Nike Nike Plus App Thursday, November 11, 2010
  • 64. Thursday, November 11, 2010
  • 65. Buscofem Girl’s tips Thursday, November 11, 2010
  • 66. Thursday, November 11, 2010
  • 67. Thursday, November 11, 2010
  • 68. Unimed-Rio Rio de Janeiro Circuit Thursday, November 11, 2010
  • 69. Thursday, November 11, 2010
  • 70. Best Buy Twelpforce Thursday, November 11, 2010
  • 71. Thursday, November 11, 2010
  • 72. 04 Try using existing technologies and content Thursday, November 11, 2010
  • 73. French Connection Youtique Thursday, November 11, 2010
  • 74. Thursday, November 11, 2010
  • 75. Embratur Visit Brazil Thursday, November 11, 2010
  • 76. Thursday, November 11, 2010
  • 77. Someone... e-penis Thursday, November 11, 2010
  • 78. Thursday, November 11, 2010
  • 79. Itaucard The next benefit Thursday, November 11, 2010
  • 80. Thursday, November 11, 2010
  • 81. 05 Try allowing people to change your ptoduct Thursday, November 11, 2010
  • 82. Havaianas / Threadless Design your flip-flops Thursday, November 11, 2010
  • 83. Thursday, November 11, 2010
  • 84. Wallpapers Design your cover Thursday, November 11, 2010
  • 85. Thursday, November 11, 2010
  • 86. Thursday, November 11, 2010
  • 87. Vitamin Water Design your flavor Thursday, November 11, 2010
  • 88. Thursday, November 11, 2010
  • 89. 06 Try low motivation for high participation Thursday, November 11, 2010
  • 90. Doritos The world’s buggest bag Thursday, November 11, 2010
  • 91. Thursday, November 11, 2010
  • 92. Thursday, November 11, 2010
  • 93. Someone... Save the Galvão Birds Thursday, November 11, 2010
  • 94. Thursday, November 11, 2010
  • 95. “Shut up, Galvão” Thursday, November 11, 2010
  • 96. 07 Try rethinking offline medias Thursday, November 11, 2010
  • 97. AXA Insurance Interactive Magazine Thursday, November 11, 2010
  • 98. Thursday, November 11, 2010
  • 99. Burger King Wopper Face Thursday, November 11, 2010
  • 100. Thursday, November 11, 2010
  • 101. How can you start having great ideas that spark stories? Thursday, November 11, 2010
  • 102. 01 Stop thinking in terms of campaign cycles Thursday, November 11, 2010
  • 103. campaign interest year before campaign interest plataform / service year today social media base Thursday, November 11, 2010
  • 104. Reallocating budget for creating and supporting continuous efforts. You are building new products! Structure internally for dealing with many actions at any time. Thursday, November 11, 2010
  • 105. 02 Let the best idea come from anywhere Thursday, November 11, 2010
  • 106. digital radio package ooh cinema TV pop newspaper magazine guerilla sponsorship Thursday, November 11, 2010
  • 107. digital radio package ooh cinema CONSUMER pop SERVICE tv magazine guerilla sponsorship Thursday, November 11, 2010
  • 108. Thursday, November 11, 2010
  • 109. Pitch for the best ideas. Review, determine best. Players go back to their focus and work together. Thursday, November 11, 2010
  • 110. 03 ready to Customers are tell stories anywhere, so be there! Thursday, November 11, 2010
  • 111. Thursday, November 11, 2010
  • 112. 04 Allow others to fail Thursday, November 11, 2010
  • 113. Bowling Thursday, November 11, 2010
  • 114. Pinball Thursday, November 11, 2010
  • 115. Watch out for the middle management = risk averse! Gets it right = pat on the back Gets ir wrong = fired Thursday, November 11, 2010
  • 116. from to disruptive productive Thursday, November 11, 2010
  • 117. Спасибо @gringo_nu Thursday, November 11, 2010