How to measure Internet in Russia

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How to measure Internet in Russia.

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How to measure Internet in Russia

  1. 1. How to measure Internet freshest audience research 14 июня 2009 г.
  2. 2. Runet in numbers 14 июня 2009 г.
  3. 3. 39,6 mln users, 32% of Russians, 14+, during the last 6 months Source: Internet in Russia. FOM. Autumn 2008. 14 июня 2009 г.
  4. 4. Weekly audience: 29,7 mln users, 25%, 16+ Daily audience: 19,2 mln users, 16%, 16+ Source: Internet in Russia. FOM. Autumn 2008. 14 июня 2009 г.
  5. 5. Monthly audience: 27,2 mln users, 45% of Russians 100к+, 12+ Moscow: St. Petersburg: 1 mln+ cities: Others: 61% 55% 50% 37% Source: Web Index. TNS. March 2009. 14 июня 2009 г.
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  10. 10. Regional Internet 14 июня 2009 г.
  11. 11. In 2008 general Internet penetration in Russia increased by 4% due mostly to the regional penetration. Source: Regional Internet penetration in Russia. Yandex. Spring 2009. 14 июня 2009 г.
  12. 12. Moscow 7680 St. Petersburg 6144 Vologda 640 Kaliningrad 384 Murmansk 200 Voronezh 384 Tambov 512 Tula 320 Krasnodar The most popular Internet 128 Rostov-na-Donu 512 connection speed in 21 major Stavropol’ 128 Russian cities is around 410 Nizhnii Novgorod Perm 384 256 Kbit/sec, and around 7000 Samara 256 Kbit/sec in Moscow and St. Ekaterinburg 1024 Petersburg. Tumen’ 256 Chelyabinsk 512 Irkutsk 128 Krasnoyarsk 1024 Novosibirsk 1024 Blagoveschensk 128 Vladivostok 256 Khabarovsk 128 Average in regions - 410 Kbit/sec Source: Regional Internet penetration in Russia. Yandex. Spring 2009. 14 июня 2009 г.
  13. 13. Mobile Internet 14 июня 2009 г.
  14. 14. Number of mobile phones subscribes in Russia, 1st quarter of 2009 Number of subscribers Increase of number of by the end of 1st subscribers in 1st quarter, 2009, mln quarter, 2009, mln By number of SIM cards (data from operators) By number of active SIM cards By number of active subscribers Source: Result for the 1st quarter of 2009. The increase of active subscribers has almost stopped, MForum Analytics, April 2009 14 июня 2009 г.
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  16. 16. Active subscribers by access method Dial-up DLS, Ethernet Mobile Internet Wireless access (WiFi, WiMAX) Source: Year 2007 results - Mobile Internet is the primary access method for 10% of active Internet users in Russia, MForum Analytics, July 2008 14 июня 2009 г.
  17. 17. Mobile Internet geography Moscow St. Petersburg Regional center town District center town Small town/village men women Source: First Ruwap research. Wapstart. May 2009. 14 июня 2009 г.
  18. 18. Age of mobile Internet users < 16 y.o. 16-20 21-24 25-34 35-44 45-60 men women Source: First Ruwap research. Wapstart. May 2009. 14 июня 2009 г.
  19. 19. Income of mobil Internet users Small town/village District center town Above average income Average income Regional center town Below average income St. Petersburg Unemployed Moscow Source: First Ruwap research. Wapstart. May 2009. 14 июня 2009 г.
  20. 20. Frequency of mobile Internet usage Small town/village District center town Once a month Regional center town Once a week 3-4 times a week Every day St. Petersburg Moscow Source: First Ruwap research. Wapstart. May 2009. 14 июня 2009 г.
  21. 21. Objectives of mobile Internet usage Small town/village District center town Searching for goods, services and digital content Reading news and searching Regional center town for information Communication St. Petersburg Entertainment Moscow Source: First Ruwap research. Wapstart. May 2009. 14 июня 2009 г.
  22. 22. Consumer profile 14 июня 2009 г.
  23. 23. How are the brands generally used to think about Internet users? 14 июня 2009 г.
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  34. 34. Are they really like that? 14 июня 2009 г.
  35. 35. Internet in Russia 2009 Gender Education Women Men 97 104 Secondary and elementary 87 Higher 137 Below average 57 Above average 125 Average 12-54 y.o., 93 Monthly Reach, Affinity Index Income Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  36. 36. Internet in Moscow 2009 Gender Education Women Men 98 102 Secondary and elementary 91 Higher 117 Below average Above average 74 114 Average 12-54 y.o., 94 Monthly Reach, Affinity Index Income Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  37. 37. % of users in different ages 1 81% 100к + 12-24 y.o. 2 95% Moscow 3 94% St.Peter. 4 5 65% 100к + 25-34 y.o. 6 90% Moscow 7 82% St.Peter 8 9 53% 100к + 35-44 y.o.10 78% Moscow 11 74% St.Peter. 12 13 33% 100к + 45-54 y.o.14 53% Moscow 15 47% St.Peter 16 17 8% 100к + 55+ y.o. 18 19% Moscow 19 12% St.Peter 12+ y.o., Monthly Reach Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  38. 38. live in cities daily Internet trust Internet audience Men 45% 55% 63% Average age 42 y.o. 30 y.o. 29 y.o. Monthly income 28% 38% > 7000 rub 41% Daily 23% 100% audience 68% “Wide” channel 25% 67% at home 72% No negative attitude towards 29% 40% 46% advertising Source: Social-Internet-Monitoring. FOM. March 2009. 14 июня 2009 г.
  39. 39. What information are you looking for in Internet? news entertainment, games, humor references and information computers and programs cars and vehicles science and technology health, medical information education travel sport art and culture goods and services life and society politics and authorities lawmaking jobs economy and business housekeeping finance, banks and insurance manufacturing and production % of the daily Internet audience Source: Social-Internet-Monitoring. FOM. March 2009. 14 июня 2009 г.
  40. 40. What TV channels do you watch more than others? do not use Internet daily internet audience live in cities Source: Social-Internet-Monitoring. FOM. March 2009. 14 июня 2009 г.
  41. 41. “Heavy” more than 6 hours on weekdays TV viewers more than 6 hours on weekends do not use Internet / do not watch TV less than an hour live in cities daily internet audience do not use Internet 1-6 hours more than 6 hours do not know Daily Internet audience 1) For how long do you usually watch TV during the week? 2) For how long do you usually watch TV during weekends? 3) For how long do you use Internet during the week? 4) For how long do you use Internet during the weekends? TV Internet TV Internet weekdays weekends Source: Social-Internet-Monitoring. FOM. March 2009. 14 июня 2009 г.
  42. 42. What are users interested in? 14 июня 2009 г.
  43. 43. Top search requests № January 2007 August 2008 1 porno odnoklassniki 2 pogoda (weather) v kontake 3 znakomstva (dating) porno 4 mail.ru pogoda (weather) 5 skachat’ (download) mail.ru 6 rabota (jobs) vkontake 7 sonnik (dream-book) kontakt 8 vaz odnoklasniki 9 iz ruk v ruki mail 10 goroskop (horoscope) zaitsev net Source: Search in the Internet: what and how they search for.Yandex. Autumn 2008. 14 июня 2009 г.
  44. 44. Top 15 website of Runet 8 694 ths users 19.7% 8 479 ths users 19.2% 7 144 ths users 16.2% 5 068 ths users 11.5% 3 387 ths users 7.7% 1 032 ths users 2.3% 2.3% 1 015 ths users 1.3% 576 ths users 1.3% 571 ths users 1.3% 560 ths users 1.2% 541 ths users 1.1% 494 ths users 0.9% 410 ths users 0.8% 366 ths users 0.8% 359 ths users Russia 100к+, 12-54 y.o., Average Daily Reach Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  45. 45. Total audience of main websites groups 91% Blogs and social networks 90% Search 90% Mail Info website 73% Photo / video / audio websites 69% Entertainment Events 51% Market 45% Dating Women 38% Auto+men 37% Games Mailings 36% Job 32% E-cards 31% 27% 26% 22% Russia 100к+, 12-54 y.o., Average Daily Reach Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  46. 46. Blogs and social networks TOTAL MONTHLY AUDIENCE TYPICAL USERS (Affinity Index) ths users among 12-54 y.o. Top managers 141 Russia 100 000+ 20 040.8 45.5% Middle level managers Moscow 4 570.6 67.6% and specialists 154 St. Petersburg 1 738.7 60.5% Low level managers 102 TOP 5 PROJECTS (Daily reach, Russia 100 000+, 12-54 y.o.) 45 Workers High school and University students 138 55 Housewives 25 Unemployed research of 13 projects Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  47. 47. Info websites TOTAL MONTHLY AUDIENCE TYPICAL USERS (Affinity Index) ths users among 12-54 y.o. 60 Elem. / secondary education Russia 100 000+ 15 876.0 36.0% Higher education 167 Moscow 4 188.0 62.0% St. Petersburg 1 417.7 49.3% Top managers 163 TOP 5 PROJECTS Middle level managers (Daily reach, Russia 100 000+, 12-54 y.o.) and specialists 160 Low level managers 107 42 Workers High school and University students 116 53 Housewives research of 31 projects Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  48. 48. Women websites TOTAL MONTHLY AUDIENCE TYPICAL USERS (Affinity Index) ths users among 12-54 y.o. Men 12-17 111 Russia 100 000+ 7 632.9 17.3% Men 18-24 105 Moscow 2 043.3 30.2% 87 Men 25-34 St. Petersburg 698.9 24.3% 84 Men 35-44 47 TOP 5 PROJECTS Men 45-54 (Daily reach, Россия 100 000+, 12-54 y.o.) Women 12-17 143 Women 18-24 172 Women 25-34 135 97 Women 35-44 65 Women 45-54 research of 12 projects Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  49. 49. Automobile and men websites TOTAL MONTHLY AUDIENCE TYPICAL USERS (Affinity Index) ths users among 12-54 y.o. Russia 100 000+ 7 080.9 16.1% Below average 23 Moscow 2 165.9 32.1% income St. Petersburg 708.7 24.7% TOP 5 PROJECTS Average 89 (Daily reach, Россия 100 000+, 12-54 y.o.) income Above average income 136 research of 11 projects Source: Web Index. TNS. March 2009. 14 июня 2009 г.
  50. 50. Communication Internet tools How do they communicate in Internet % of the daily Internet audience e-mail social networks forums, chats instant messengers ip-phones blogs social forums, dating photo video other neither do not networks chats sites hosting blogs hosting know other do not use Internet for Where do they have profiles communication Source: Social-Internet-Monitoring. FOM. March 2009. 14 июня 2009 г.
  51. 51. Blogosphere position 14 июня 2009 г.
  52. 52. 14 июня 2009 г.
  53. 53. Major blog-hostings super-active active were updated during have at least 5 posts and were updated the last week during the last three months total Total number of Russia blogs on Twitter.com 1st quarter of 2009 number of blogs, ths There are 80% of the active users on Twitter.com which is much more than in all other blogs Source: Blogosphere in Runet. Yandex. Spring 2009. 14 июня 2009 г.
  54. 54. Average blogger is a 22 y.o. girl living in Moscow. She has 18 friends (13 of them are mutual), she is a members of 10 communities and writes in her blog for a year and ten months. Average user of Ya.ru or LiveJournal is a 26 y.o. man. Source: Blogosphere in Runet. Yandex. Spring 2009. 14 июня 2009 г.
  55. 55. The most numerous group in blogs is readers, there are 30 times as many of them as active bloggers Source: Blogosphere in Runet. Yandex. Spring 2009. 14 июня 2009 г.
  56. 56. Average private blog is read by 18 users, average community involves 112 members. 2% of bloggers have more than 100 friends and only 0,2 % - more than 500 friends. Most popular blogs (more than 5000 friends) are views by more than 558 ths users. This is 8% out of all blogosphere users. Source: Blogosphere in Runet. Yandex. Spring 2009. 14 июня 2009 г.
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  59. 59. Teenagers in Internet 14 июня 2009 г.
  60. 60. 5,9 mln users, 14-17 y.o., during the last 6 months Source: Teens and the Internet. FOM. October 2008. 14 июня 2009 г.
  61. 61. 75,5% teens 14-17 y.o. Never 22,4 During the last 24 hours 28,0 More than 6 months ago 2,1 During the last 6 months 5,5 During the last week 13,0 During the last 3 months 15,3 During the last month 13,7 Source: Teens and the Internet. FOM. October 2008. 14 июня 2009 г.
  62. 62. % of teens and adults in Internet Adults, y.o. Internet Teens audience 14-17 y.o. 55 and All 18-24 25-34 35-44 45-54 older Daily Weekly Monthly For 3 months For 6 months Source: Teens and the Internet. FOM. October 2008. 14 июня 2009 г.
  63. 63. Number of teens in different groups All teens 16-17 y.o. 14-15 y.o. Moscow Large cities Small towns Villages Source: Teens and the Internet. FOM. October 2008. 14 июня 2009 г.
  64. 64. Age when Internet was used for first time 15 14 Average age when Internet was used for first time, y.o. 13 12 14 15 16 17 Interviewees’ age, y.o. Source: Teens and the Internet. FOM. October 2008. 14 июня 2009 г. Moscow Moscow
  65. 65. Place of Internet use Home At school/University Friends’ homes Mobile Internet Internet cafes Source: Teens and the Internet. FOM. October 2008. 14 июня 2009 г.
  66. 66. Frequency of Internet use Weekdays Weekends Do not < 30 30 min - 1-3 hours 3-6 hours 6-9 hours 9-15 > 15 use at all minutes 1 hour hours hours Source: Teens and the Internet. FOM. October 2008. 14 июня 2009 г.
  67. 67. Teens’ interests entertainment, games, humor communication (forums, chats, blogs, communities education and science references and information sport leisure new technology, computers and programs news Internet-shops and shopping culture jobs politics and society health erotics business, , finance, production housekeeping and family Visited at least ones during last 6 months other Spend more time than on others do not know Source: Teens and the Internet. FOM. October 2008. 14 июня 2009 г.
  68. 68. Internet as marketing channel 14 июня 2009 г.
  69. 69. What sources do you use to find necessary information? Which ones are the most trustable? channels used trust more than others print media Internet books print media Internet books television radio print media Internet books television radio television radio relatives and friends’ advices relatives and friends’ advices relatives and friends’ advices live in cities daily Internet audience do not use Internet trust rating Source: Social-Internet-Monitoring. FOM. March 2009. 14 июня 2009 г.
  70. 70. What sources of information are the most trustable for you? % of the total number of interviewees television relatives and friends’ advices Internet print media books radio other live in cities daily Internet audience do not use Internet Source: Media preferences. FOM. April 2009. 14 июня 2009 г.
  71. 71. Everybody has different attitude towards advertising. Which of the following describes yours? advertising influences my needs, draws my attention to new goods and ideas advertising is good way to learn about goods and quality i do not trust advertising, it is always makes things seem better than they are i do not know live in cities daily Internet audience do not use Internet Source: Social-Internet-Monitoring. FOM. March 2009. 14 июня 2009 г.
  72. 72. Attitude towards advertising Like it Do not pay attention It annoys me Internet 28% 53% 19% Outdoor 28% 59% 13% Print media 18% 69% 13% Radio 10% 46% 44% TV 10% 25% 65% Source: Web-rating, Comcon. 2008/4 (November) 14 июня 2009 г.
  73. 73. Attitude towards advertising When I need some information I look it up in Internet before anything else Since I have been using Internet I watch TV less than before I trust information from Internet Advertising on Internet is much less annoying than on TV 89 68 64 55 26 26 16 19 16 10 5 6 Agree Neutral Disagree Source: Web-rating, Comcon. 2008/4 (November) 14 июня 2009 г.
  74. 74. Attitude towards advertising Agree Neutral Disagree 48 Internet advertising tells me about new products and services 19 33 37 I always pay attention to advertising on website 19 44 32 Usually I use Internet advertising when searching for information 18 50 Source: Web-rating, Comcon. 2008/4 (November) 14 июня 2009 г.
  75. 75. Attitude towards advertising Like it Do not pay attention It annoys me Monthly Internet audience 16-55 y.o. 28% 53% 19% Vision.rambler.ru 47% 42% 12% Vision.yandex.ru 44% 43% 13% Russia.ru 40% 45% 16% Tvigle.ru 40% 43% 18% Video.mail.ru 40% 47% 13% Source: Web-rating, Comcon. 2008/4 (November) 14 июня 2009 г.
  76. 76. Interview among loyal AXE users Ladies, wouldn’t it be great How many AXE sprays do to have our own AXE? you use every month? 1) Yes, it would be wonderful! - 445 1) One! - 285 2) No, AXE is a men-only sort of 2) Two! - 49 thing! - 577 3) Yeah, I’m sweaty! More than two! - 14 4) None :( - 437 What is your favorite sсent? Do you like the smell of leather things? 1) Chocolate - 570 2) Shock - 34 6) Touch - 40 1) Like it - 717 3) Jet - 25 7) Pulse - 40 2) It turns me on - 179 4) Instinct - 92 8) Click - 26 3) Don’t care much - 912 5) Vise - 41 9) Other - 114 Source: Loyalty building report for Axeeffect.ru community, GRAPE. April 2009 14 июня 2009 г.
  77. 77. List of references 14 июня 2009 г.
  78. 78. 14 июня 2009 г.
  79. 79. How to measure Internet freshest audience research Call us +7 495 789 4527 info@grape.ru 14 июня 2009 г.

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