Grape Advertising Agency En

BUSINESS PRESENTATION 2009

1. Russia is one of the biggest digital markets in the world. 36 mln. users Currently number 6. Will outgrow UK next year and Germany by 2012. 55% penetration 53% male, 47% female 52% upper income 82 minutes a day 1834, all Russia 11+, all Russia 18+, all Russia 15+, all Russia * FOM data, 2008 comScore data, 2008 2

2. Russia is one of the fastest growing advertising markets. Russian Ad market is growing 3% of ad budgets 10 times faster than the US. go to Digital now. So Internet is the most important source for future growth. 3

3. GRAPE is the leading digital agency in Russia. $4.6 mln revenue in 2008. Among top 3 Interactive Agencies in Russia ranked by AKAR. 3 Gold MIAF Gold Awards 20062008. Clients work with us, because: Agencies work with us, because: We're focused on strategies, We are the craziest team   not just eyeballs catching around. pictures. We can create a complicated  We are resultsdriven. We website in 3 days.  don't ever propose bullshit. We can do everything that  We think marketing & they can imagine.  advertising. Not just HTML & We believe that advertising  FLASH. can make people happy. more... 4

4. GRAPE was the first full service digital agency in Russia. From designing instruments → to designing campaigns. 2002 2006 Website brief Digital brief Website Community Website Banner Viral Game Campaign 5

5. GRAPE is the pioneering strategic digital agency in Russia. From designing campaigns → to designing solutions. 2006 2008 Digital brief Marketing brief Video Promo Community Banner Community Website Banner Strategy Viral Viral Game Game Campaign Campaign Website 6

6. GRAPE will be the first digital business development agency. From designing solutions → to creating sustainable value. 2008 2010 Marketing Business brief development plan Social media Communication strategy Video Promo Analysis Media solution Community eSales funnel Banner Consumer Strategy eBusiness engagement Viral CRMsolution solution Game strategy Campaign Website Website 7

7. GRAPE as a company is based on: topflight managers Andrey Anischenko Chief Executive Officer Andrey has been running various digitalfocused businesses for over 6 years. He has joined GRAPE in 2008 to lead the agency to the new heights of business operations stability & sustainable growth. Oleg Zhdanov Head of Production Oleg has over 10 years of experience in digital development. He has been with GRAPE since 2005, and under his leadership GRAPE production team has created a number of awardwinning websites and applications. 8

8. GRAPE as a company is based on: visionary employees Vladilen Sitnikov Anatoly Shebzuhov Vladimir Garev Creative Director, partner Art Director Viral Director 9

9. GRAPE as a company is based on: solid structure produce communicate work on retainers create & sell service support Office in Moscow, Russia Over 60 employees in house 10

10. GRAPE as a company is based on: flexible operations quality testing Project Project New Creative Realization Business Brief Team Team Director 1 2 3 Each brief goes directly to the For each project we gather a Once the idea is created and the New Business Director. Based special creative team based on Client has said 'yes', the project on the nature of the brief and the nature of the brief and goes to the Realization team. It is the Client, NB Director decides personal preferences of our also specially gathered for each whether the agency is going to employees. project, based on the specialties work on the brief or not. If yes Programmers can be a part of the of the project itself and the new business manager is creative team if they fit the project structure of the creative team. chosen to be responsible for and are eager to create. Each project realization team the project. Each creative team must have at must have at least one member of New business manager then least one new business manager in the creative team and at least gathers the Creative Team. it. one client service manager. 11

FOR MORE INFORMATION & PORTFOLIO, PLEASE VISIT www.GRAPE.ru THANK YOU! 2009

Grape Advertising Agency En

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