Digital Marketing Momentum by Tony Quin in Moscow
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Digital Marketing Momentum by Tony Quin in Moscow

  • 3,046 views
Uploaded on

Презентация с выступления Тони Квина на Российской Интернет Неделе 2009.

Презентация с выступления Тони Квина на Российской Интернет Неделе 2009.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,046
On Slideshare
2,967
From Embeds
79
Number of Embeds
6

Actions

Shares
Downloads
163
Comments
0
Likes
14

Embeds 79

http://grape.ru 34
http://lj-toys.com 18
http://l.lj-toys.com 14
http://www.slideshare.net 9
http://feeds2.feedburner.com 2
http://campus.virtudesigninstitute.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. DIGITAL MARKETING MOMENTUM PRESENTED BY THE SOCIETY OF DIGITAL AGENCIES
  • 2. exopolis exopolis Storytelling for Emerging Media.
  • 3. The voice of interactive professionals with a mission to advance the industry through best practices, education, and advocacy.
  • 4. BEST STANDARDS & PRACTICES
  • 5. EDUCATING BRANDS
  • 6. WORKING WITH SCHOOLS
  • 7. ADVOCACY
  • 8. THE DIGITAL WAVE
  • 9. DIGITAL AGENCIES
  • 10. STRATEGY
  • 11. CREATIVE
  • 12. CONTENT
  • 13. TECHNOLOGY
  • 14. ‣ USER EXPERIENCE ‣ ANALYTICS ‣ BACK END TECHNOLOGY
  • 15. ‣ INNOVATIVE ‣ ENGAGING ‣ EFFORTLESS
  • 16. SPEED OF CONSUMER ADOPTION
  • 17. THE CENTER OF MODERN LIFE
  • 18. WORLD INTERNET PENETRATION RATES BY GEOGRAPHIC REGIONS NORTH AMERICA 73.9% OCEANIA / AUSTRALIA 60.1% EUROPE 50.1% LATIN AMERICA / CARIB. 30.0% MIDDLE EAST 23.7% ASIA 18.5% AFRICA 6.7% WORLD AVERAGE 24.7% 0% 20% 40% 60% 80% Source: Internet World Stats - www.internetworldstats.com/stats.html. Penetration Rates are based on world population of 6,767,805,208 and 1,668,870,408 estimated Internet users for June 30, 2009.
  • 19. ‣ DISCOVER ‣ EXPLORE ‣ SATISFY
  • 20. ‣ WHO THEY TRUST ‣ WHO THEY LISTEN TO ‣ WHO THEY TELL
  • 21. DIGITAL ECOSYSTEM SOCIAL MOBILE WEBSITES APPS VIDEO
  • 22. ‣ TIME ‣ DISTANCE ‣ KNOWLEDGE
  • 23. THE CONSUMER IS IN CONTROL
  • 24. ACCELERATED SHIFT TO DIGITAL
  • 25. INTERACTIVE MARKETING SPEND (USD MILLIONS) US$60,000 US$45,000 US$30,000 US$15,000 US$0 2009 2010 2011 2012 2013 2014 SEARCH MARKETING DISPLAY ADVERTISING EMAIL MARKETING SOCIAL MEDIA MOBILE MARKETING Source: Forrester’s Interactive Advertising Models, 4/09 and 10/08 (US only)
  • 26. SHIFT HOW WILL YOU FUND INCREASES TO YOUR INTERACTIVE MARKETING BUDGET? 60% OF MARKETERS WILL SHIFT MONEY FROM TRADITIONAL MEDIA Source: 7.09 Forrester Research, US Interactive Marketing Forecast, 2009 To 2014
  • 27. COMPARED TO LAST YEAR ARE YOU (OR YOUR CLIENTS) SHIFTING FUNDS FROM TRADITIONAL TO DIGITAL MEDIA? DIGITAL ADVERTISING / MARKETING AGENCY TRADITIONAL ADVERTISING AGENCY VENDOR / DIGITAL INDUSTRY SERVICE PROVIDER CORPORATE BRAND FREELANCER / INDEPENDENT 0% 20% 40% 60% 80% NO SHIFT IN % OF BUDGET FOR DIGITAL DIGITAL INCREASING BY 1% TO 29% DIGITAL INCREASING BY 30% OR MORE Source: Society of Digital Agencies - 2009 Digital Marketing Outlook
  • 28. LOOK OUT PRINT WHICH OF YOUR TRADITIONAL MARKETING BUDGETS WILL YOU DECREASE TO FUND INTERACTIVE MARKETING? ‣ 40% DIRECT MAIL ‣ 35% NEWSPAPERS ‣ 28% MAGAZINES Source: Forrester Research, US Interactive Marketing Forecast, 2009 To 2014
  • 29. DIGITAL AT THE CENTER TV PRINT DIGITAL OUT- DOOR
  • 30. SOME BRANDS STILL DENY REALITY
  • 31. EFFORTLESS
  • 32. ENGAGING
  • 33. USEFUL
  • 34. WHAT’S HAPPENING IN THE U.S.
  • 35. SOCIAL NETWORKING
  • 36. MOBILE
  • 37. ADOBE OPEN SCREEN PROJECT
  • 38. NEXT GENERATION DOTCOMS
  • 39. NEW UX & FUNCTIONALITY
  • 40. TOP SURVEY RESPONDENTS CONSIDER DIGITAL INFRASTRUCTURE, WHICH PRIORITY IN 2009 50% OF INCLUDES WEBSITES AND ONLINE TOOLS, TO BE THEIR TOP PRIORITY. TOP PRIORITY DIGITAL INFRASTRUCTURE 51.5% DIGITAL ADVERTISING 32.8% SEARCH OPTIMIZATION 32.5% SOCIAL NETWORKING / APPLICATIONS 26.9% MOBILE 20.4% BLOGGING INTEGRATION 17.4% BLOGGER OUTREACH 18.1% VIRAL CAMPAIGNS 15.8% EMAIL MARKETING 16.5% WIDGETS 7.7% Source: Society of Digital Agencies - 2009 Digital Marketing Outlook
  • 41. CASE-STUDIES ‣ SOCIAL ‣ DATA-DRIVEN DASHBOARDS ‣ INSTALLATION ‣ BRANDING ‣ MOBILE