DIGITAL MARKETING
MOMENTUM




                PRESENTED BY THE
      SOCIETY OF DIGITAL AGENCIES
The voice of interactive professionals
with a mission to advance the industry
  through best practices, education,
       ...
BEST STANDARDS
& PRACTICES
EDUCATING
BRANDS
WORKING
WITH SCHOOLS
ADVOCACY
THE
DIGITAL WAVE
DIGITAL
AGENCIES
STRATEGY
CREATIVE
CONTENT
TECHNOLOGY
‣ USER EXPERIENCE
‣ ANALYTICS
‣ BACK END TECHNOLOGY
‣ INNOVATIVE
‣ ENGAGING
‣ EFFORTLESS
SPEED OF
CONSUMER ADOPTION
THE CENTER
OF MODERN LIFE
WORLD INTERNET PENETRATION RATES
BY GEOGRAPHIC REGIONS

           NORTH AMERICA                                          ...
‣ DISCOVER
‣ EXPLORE
‣ SATISFY
‣ WHO THEY TRUST
‣ WHO THEY LISTEN TO
‣ WHO THEY TELL
DIGITAL ECOSYSTEM


                 SOCIAL

     MOBILE               WEBSITES




          APPS        VIDEO
‣ TIME
‣ DISTANCE
‣ KNOWLEDGE
THE CONSUMER
IS IN CONTROL
ACCELERATED
SHIFT TO DIGITAL
INTERACTIVE MARKETING SPEND
(USD MILLIONS)

        US$60,000



        US$45,000



        US$30,000



        US$15,0...
SHIFT
HOW WILL YOU FUND INCREASES TO YOUR INTERACTIVE
MARKETING BUDGET?




                          60% OF MARKETERS
   ...
COMPARED TO LAST YEAR
ARE YOU (OR YOUR CLIENTS) SHIFTING FUNDS FROM
TRADITIONAL TO DIGITAL MEDIA?

       DIGITAL ADVERTIS...
LOOK OUT PRINT
WHICH OF YOUR TRADITIONAL MARKETING BUDGETS
WILL YOU DECREASE TO FUND INTERACTIVE
MARKETING?



           ...
DIGITAL AT THE CENTER


      TV             PRINT


           DIGITAL




           OUT-
           DOOR
SOME BRANDS
STILL DENY REALITY
EFFORTLESS
ENGAGING
USEFUL
WHAT’S HAPPENING
IN THE U.S.
SOCIAL
NETWORKING
MOBILE
ADOBE OPEN
SCREEN PROJECT
NEXT GENERATION DOTCOMS
NEW UX &
FUNCTIONALITY
TOP SURVEY RESPONDENTS CONSIDER DIGITAL INFRASTRUCTURE, WHICH
       PRIORITY IN 2009
50% OF
INCLUDES WEBSITES AND ONLINE ...
CASE-STUDIES


   ‣   SOCIAL
   ‣   DATA-DRIVEN DASHBOARDS
   ‣   INSTALLATION
   ‣   BRANDING
   ‣   MOBILE
Digital Marketing Momentum by Tony Quin in Moscow
Digital Marketing Momentum by Tony Quin in Moscow
Digital Marketing Momentum by Tony Quin in Moscow
Digital Marketing Momentum by Tony Quin in Moscow
Digital Marketing Momentum by Tony Quin in Moscow
Digital Marketing Momentum by Tony Quin in Moscow
Digital Marketing Momentum by Tony Quin in Moscow
Digital Marketing Momentum by Tony Quin in Moscow
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Digital Marketing Momentum by Tony Quin in Moscow

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Презентация с выступления Тони Квина на Российской Интернет Неделе 2009.

Published in: Business, News & Politics

Transcript of "Digital Marketing Momentum by Tony Quin in Moscow"

  1. 1. DIGITAL MARKETING MOMENTUM PRESENTED BY THE SOCIETY OF DIGITAL AGENCIES
  2. 2. exopolis exopolis Storytelling for Emerging Media.
  3. 3. The voice of interactive professionals with a mission to advance the industry through best practices, education, and advocacy.
  4. 4. BEST STANDARDS & PRACTICES
  5. 5. EDUCATING BRANDS
  6. 6. WORKING WITH SCHOOLS
  7. 7. ADVOCACY
  8. 8. THE DIGITAL WAVE
  9. 9. DIGITAL AGENCIES
  10. 10. STRATEGY
  11. 11. CREATIVE
  12. 12. CONTENT
  13. 13. TECHNOLOGY
  14. 14. ‣ USER EXPERIENCE ‣ ANALYTICS ‣ BACK END TECHNOLOGY
  15. 15. ‣ INNOVATIVE ‣ ENGAGING ‣ EFFORTLESS
  16. 16. SPEED OF CONSUMER ADOPTION
  17. 17. THE CENTER OF MODERN LIFE
  18. 18. WORLD INTERNET PENETRATION RATES BY GEOGRAPHIC REGIONS NORTH AMERICA 73.9% OCEANIA / AUSTRALIA 60.1% EUROPE 50.1% LATIN AMERICA / CARIB. 30.0% MIDDLE EAST 23.7% ASIA 18.5% AFRICA 6.7% WORLD AVERAGE 24.7% 0% 20% 40% 60% 80% Source: Internet World Stats - www.internetworldstats.com/stats.html. Penetration Rates are based on world population of 6,767,805,208 and 1,668,870,408 estimated Internet users for June 30, 2009.
  19. 19. ‣ DISCOVER ‣ EXPLORE ‣ SATISFY
  20. 20. ‣ WHO THEY TRUST ‣ WHO THEY LISTEN TO ‣ WHO THEY TELL
  21. 21. DIGITAL ECOSYSTEM SOCIAL MOBILE WEBSITES APPS VIDEO
  22. 22. ‣ TIME ‣ DISTANCE ‣ KNOWLEDGE
  23. 23. THE CONSUMER IS IN CONTROL
  24. 24. ACCELERATED SHIFT TO DIGITAL
  25. 25. INTERACTIVE MARKETING SPEND (USD MILLIONS) US$60,000 US$45,000 US$30,000 US$15,000 US$0 2009 2010 2011 2012 2013 2014 SEARCH MARKETING DISPLAY ADVERTISING EMAIL MARKETING SOCIAL MEDIA MOBILE MARKETING Source: Forrester’s Interactive Advertising Models, 4/09 and 10/08 (US only)
  26. 26. SHIFT HOW WILL YOU FUND INCREASES TO YOUR INTERACTIVE MARKETING BUDGET? 60% OF MARKETERS WILL SHIFT MONEY FROM TRADITIONAL MEDIA Source: 7.09 Forrester Research, US Interactive Marketing Forecast, 2009 To 2014
  27. 27. COMPARED TO LAST YEAR ARE YOU (OR YOUR CLIENTS) SHIFTING FUNDS FROM TRADITIONAL TO DIGITAL MEDIA? DIGITAL ADVERTISING / MARKETING AGENCY TRADITIONAL ADVERTISING AGENCY VENDOR / DIGITAL INDUSTRY SERVICE PROVIDER CORPORATE BRAND FREELANCER / INDEPENDENT 0% 20% 40% 60% 80% NO SHIFT IN % OF BUDGET FOR DIGITAL DIGITAL INCREASING BY 1% TO 29% DIGITAL INCREASING BY 30% OR MORE Source: Society of Digital Agencies - 2009 Digital Marketing Outlook
  28. 28. LOOK OUT PRINT WHICH OF YOUR TRADITIONAL MARKETING BUDGETS WILL YOU DECREASE TO FUND INTERACTIVE MARKETING? ‣ 40% DIRECT MAIL ‣ 35% NEWSPAPERS ‣ 28% MAGAZINES Source: Forrester Research, US Interactive Marketing Forecast, 2009 To 2014
  29. 29. DIGITAL AT THE CENTER TV PRINT DIGITAL OUT- DOOR
  30. 30. SOME BRANDS STILL DENY REALITY
  31. 31. EFFORTLESS
  32. 32. ENGAGING
  33. 33. USEFUL
  34. 34. WHAT’S HAPPENING IN THE U.S.
  35. 35. SOCIAL NETWORKING
  36. 36. MOBILE
  37. 37. ADOBE OPEN SCREEN PROJECT
  38. 38. NEXT GENERATION DOTCOMS
  39. 39. NEW UX & FUNCTIONALITY
  40. 40. TOP SURVEY RESPONDENTS CONSIDER DIGITAL INFRASTRUCTURE, WHICH PRIORITY IN 2009 50% OF INCLUDES WEBSITES AND ONLINE TOOLS, TO BE THEIR TOP PRIORITY. TOP PRIORITY DIGITAL INFRASTRUCTURE 51.5% DIGITAL ADVERTISING 32.8% SEARCH OPTIMIZATION 32.5% SOCIAL NETWORKING / APPLICATIONS 26.9% MOBILE 20.4% BLOGGING INTEGRATION 17.4% BLOGGER OUTREACH 18.1% VIRAL CAMPAIGNS 15.8% EMAIL MARKETING 16.5% WIDGETS 7.7% Source: Society of Digital Agencies - 2009 Digital Marketing Outlook
  41. 41. CASE-STUDIES ‣ SOCIAL ‣ DATA-DRIVEN DASHBOARDS ‣ INSTALLATION ‣ BRANDING ‣ MOBILE

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