Your SlideShare is downloading. ×
Мир вне браузера. (с) Dale Herigstad, Possible Worldwide
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Мир вне браузера. (с) Dale Herigstad, Possible Worldwide

3,248
views

Published on

www.digitalconference.ru …

www.digitalconference.ru
Мир вне браузера. Вы уже научились использовать сенсорные поверхности, приложения с геолокацией и интерактивное телевидение?.. Dale Herigstad, Possible Worldwide, Лондон, Великобритания

Published in: Business, Technology

0 Comments
13 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,248
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
61
Comments
0
Likes
13
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BEYONDMEDIATHESPACEBROWSER
  • 2. MEDIA WHEREMEDIATHESPACEAUDIENCE IS
  • 3. BROADENED DIGITAL EXPERIENCESMEDIAAWAYSPACEFROM THE COMPUTER
  • 4. AMEDIAKEYSPACEINSIGHT:
  • 5. NOWMEDIAANDSPACENEXT
  • 6. DESIGNING THE FUTUREMEDIATOSPACEGUIDE THE PRESENT
  • 7. 1 PUBLIC MEDIA 2MEDIAMOBILESPACEAPPS 3 NEW TELEVISION
  • 8. 1 MEDIAPUBLIC SPACEMEDIA
  • 9. DYNAMIC1 PUBLICADVERTISING MEDIAFOR ACCENTURE
  • 10. 1 PUBLICLAYERED MEDIAAUDIENCES
  • 11. 1 PUBLIC MEDIA
  • 12. CNN PIPELINE NEWS ACCENTURE1 PUBLICTIGER WOODS MEDIAWEATHER CHANNEL SPORTS CHANNEL
  • 13. 1 PUBLIC MEDIA
  • 14. 1 PUBLIC MEDIA
  • 15. 1 PUBLIC MEDIA
  • 16. 1 PUBLIC MEDIA
  • 17. 1 PUBLIC MEDIA
  • 18. CANNES1 PUBLICLIONS MEDIATOUCHWALL
  • 19. DIGITAL1 PUBLICWATERING MEDIAHOLE
  • 20. 1 PUBLICRFID MEDIAINTEGRATION
  • 21. 1 PUBLIC MEDIA
  • 22. 1 PUBLIC MEDIA
  • 23. timeconnect place
  • 24. 1 PUBLICPLACE MEDIAMACRO
  • 25. 1
  • 26. 1
  • 27. 1
  • 28. 1
  • 29. 1
  • 30. 1 PUBLICPLACE MEDIAMICRO
  • 31. 1
  • 32. 1 PUBLICTIME MEDIA
  • 33. CONNECTION1 PUBLICWITH MEDIARFID
  • 34. 1 PUBLIC MEDIA
  • 35. TOUCH1 PUBLICGESTURE MEDIAINTERACTION
  • 36. 1 PUBLIC MEDIA
  • 37. TARGET1 PUBLICVIDEO MEDIAGAME ADVISOR
  • 38. 2010:1 PUBLIC Gaming was becoming relevant to the MEDIA families that are Target’s core audience
  • 39. 1 PUBLIC Only 14% of Target’s customers were MEDIA buying in-store
  • 40. 1 PUBLIC MEDIA
  • 41. 1 PUBLIC MEDIA
  • 42. 1 PUBLIC MEDIA
  • 43. 1 PUBLIC MEDIA
  • 44. Color-coding1 PUBLIC Integrated touch screens MEDIA e Video Game Advisor
  • 45. 1 PUBLIC MEDIA
  • 46. 1 PUBLIC Video Game Advisor is currently in over MEDIA 1,500 Target stores in North America
  • 47. THE AUDIENCE1 PUBLICWANTS MEDIATO PLAY
  • 48. COOPER-HEWITT1 PUBLICNATIONAL MEDIADESIGN MUSEUM
  • 49. 1 PUBLIC MEDIA
  • 50. DIGITAL1 PUBLICPOP-UP MEDIASTORES
  • 51. 1 PUBLIC MEDIA
  • 52. 1 PUBLIC MEDIA
  • 53. Layered audiences1 PUBLIC Connect your mobile audience Findings MEDIA Attract and interactive modes
  • 54. PAST: make websites that mimic the store experience1 PUBLIC Findings NOW: MEDIA bring the information-rich and personal experience of online shopping into the store
  • 55. Virtual “places” that can sell: IOOH ADS1 PUBLIC Pop-up stores Findings MEDIA Along-side/outside store applications Make display windows digital
  • 56. 2 MEDIAMOBILE SPACEAPPS
  • 57. SIMPLE1 PUBLICPOWERFUL Findings MEDIAENGAGING
  • 58. 2 MOBILERICH APPSINTERACTION
  • 59. TOUCH CLICK GESTURE2 MOBILEDOUBLE TAP APPSSWIPE SCAN CONTROL DRAG & DROP
  • 60. 2 MOBILE APPS
  • 61. 2 MOBILE APPS
  • 62. 2 MOBILELOCATION APPS
  • 63. 2 MOBILEFRESH APPSDIRECT
  • 64. 2 MOBILE APPS
  • 65. FreshDirect2 MOBILETHE CAR APPS
  • 66. FreshDirect2 MOBILETIME APPS
  • 67. FreshDirect2 MOBILETHE APPSTRANSITIONS
  • 68. FreshDirect work work work play eat IMPORTANCE2 MOBILEOF APPSTRANSITIONS
  • 69. FreshDirect work work work play eat IMPORTANCE2 MOBILEOF APPSTRANSITIONS walk walk drive break
  • 70. 2 work MOBILEOFconsume workconsume IMPORTANCE APPSTRANSITIONS eatconsume work FreshDirectconsume play
  • 71. FreshDirect2 MOBILE APPS
  • 72. FreshDirect2 MOBILE APPS
  • 73. FreshDirect2 MOBILE APPS
  • 74. FreshDirect2 MOBILE APPS
  • 75. FreshDirect The In-Car experience ideally unites or blends2 MOBILE APPS the preceding and following experiences in the car
  • 76. FreshDirect THE2 MOBILEVISIONARY APPSCAR
  • 77. THE2 MOBILEVISIONARY APPSCAR
  • 78. 2 MOBILE BMW Vision ConnectedDrive APPS UI Highlights
  • 79. Connected Drive enables passengers to DRIVER have dedicated experiences,2 MOBILE PASSENGER and for information to travel uidly APPS EXCHANGE between passenger and driver
  • 80. BEFORE Connects the driving experience2 MOBILE to life before AND APPS and after the journey AFTER
  • 81. CAR2 MOBILE Synchronises with cloud-based services AS MOBILE and other personal devices en route APPS DEVICE
  • 82. 2 INTEGRATED Integrates with non-touch displays (HUD MOBILE DISPLAYS and driver display APPS
  • 83. FreshDirect2
  • 84. FreshDirect2 MOBILEMOBILE APPSFIRST
  • 85. FreshDirect Google programmers are doing work on mobile applications rst, because they2 MOBILEMOBILE and thats what top are better apps APPSFIRST want to develop. programmers Eric Schmidt, Google CEO
  • 86. FreshDirect We really need to shift now to start thinking about building mobile rst.2 MOBILEMOBILE bigger shift than the PC is is an even APPSFIRST revolution.” Kevin Lynch, CTO Adobe
  • 87. FreshDirect Were just now starting to think about2 MOBILEMOBILEand desktop second for a lot of mobile rst APPSFIRST our products.” Kate Aronowitz, Design Director Facebook
  • 88. FreshDirect “By having fewer items to scan for on a small display, user can nd what they want more quickly and can be more con dent that they have made the right choice.”2 MOBILEMOBILEput the juicy stuff up there “If you just APPSFIRSTbetter” it works Ben Shneiderman, Computer Scientist Founder of the Human-Computer Interaction Library, University of Maryland
  • 89. FreshDirect MOBILE2 MOBILEIS APPSLIKE TELEVISION
  • 90. FreshDirect ITʼS SIMPLER2 MOBILEAND APPSMORE FOCUSED
  • 91. 3 MEDIANEW SPACETELEVISION
  • 92. 3 NEWPROGRAMMES TELEVISION
  • 93. 3 NEWPROGRAMMES TELEVISIONMOVIES
  • 94. PROGRAMMES3 NEWMOVIES TELEVISIONGAMES
  • 95. PROGRAMMES3 NEWMOVIES TELEVISIONGAMES MUSIC
  • 96. PROGRAMMES MOVIES3 NEWGAMES TELEVISIONMUSIC FINDING
  • 97. PROGRAMMES MOVIES3 NEWGAMES TELEVISIONMUSIC FINDING INFORMATION
  • 98. PROGRAMMES MOVIES GAMES3 NEWMUSIC TELEVISIONFINDING INFORMATION APPLICATIONS
  • 99. DEFINING THE THREE3 NEWREGIONS TELEVISIONOF SCREEN SPACE
  • 100. 3 NEW TELEVISION surface space
  • 101. 3 NEW TELEVISION content space
  • 102. 3 NEW TELEVISION interaction space
  • 103. 3 NEW TELEVISION
  • 104. 3 NEW TELEVISION
  • 105. 3 NEW TELEVISION
  • 106. 3 NEW TELEVISION
  • 107. 3 NEW TELEVISION
  • 108. CREATING DIMENSION3 NEWIN TELEVISIONTHE CONTENT SPACE
  • 109. 3 NEWTHE TELEVISIONPULL-BACK
  • 110. 3 NEWTHE TELEVISIONPULL-BACK
  • 111. MAKING VIDEO AN3 NEWOBJECT TELEVISIONIN A BIGGER SPACE
  • 112. 3 NEW TELEVISION
  • 113. PULLING BACK3 NEWREVEALS TELEVISIONDIRECTIONAL MENU SYSTEM
  • 114. 3 NEW TELEVISION App
  • 115. 3 NEW TELEVISION App
  • 116. 3 NEW TELEVISION App
  • 117. 3 NEW TELEVISION
  • 118. NEW DIRECTIONAL3 NEWNAVIGATION TELEVISIONAND GESTURE
  • 119. 3 NEW TELEVISION
  • 120. PULL-BACK REVEALS3 NEWNEW TELEVISIONLAYERS OF INTERACTION
  • 121. 3 NEW TELEVISION
  • 122. MEDIA CONTENT3 NEWFINDER TELEVISION EARLIER
  • 123. 3 NEW TELEVISION
  • 124. MEDIA CONTENT3 NEWFINDER TELEVISION LATER
  • 125. 3 NEW TELEVISION
  • 126. GIVING Game space MEANING3 NEWTO TELEVISIONGAME Portal & SPACES pre-game space
  • 127. BRANDING INFORMATION3 NEWPROMOTION TELEVISIONPRACTICE PREPARATION
  • 128. INTERFACE LIVING3 NEWINSIDE TELEVISIONTHE SPACE
  • 129. TRANSITION Game space3 NEWTO TELEVISIONGAME SPACE Portal & pre-game space
  • 130. 3 NEW TELEVISION
  • 131. EXPANDING3 NEWTHE TELEVISIONSPACE FORWARD
  • 132. PULL-BACK REVEALS ENHANCED3 NEWCONTENT TELEVISIONFROM INTERNET CONNECTION
  • 133. 3 NEW TELEVISION
  • 134. ELEMENTS IN THE INTERACTION3 NEWSPACE TELEVISIONIN FRONT OF THE SCREEN
  • 135. STEREO 3D AUGMENTED3 NEWREALITY TELEVISIONOTHER TECHNOLOGIES
  • 136. 3 NEW TELEVISION
  • 137. 3 NEW TELEVISION
  • 138. 3 NEW TELEVISION
  • 139. KEIICHI3 NEWMATSUDA TELEVISIONVISION
  • 140. BRAND3 NEWFILTERING TELEVISIONIN THE FUTURE?
  • 141. 3 NEW TELEVISION
  • 142. A FINALTHOUGHT
  • 143. A FINALTHOUGHT
  • 144. A FINALTHANKS.THOUGHT