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La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
La Arenera's Social Business Plan 2012-2017 (English)
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La Arenera's Social Business Plan 2012-2017 (English)

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This is the social business plan of La Arenera, the non-profit organization that develops, hosts, and mobilizes a vibrant community of social entrepreneurs and innovators in Colombia.

This is the social business plan of La Arenera, the non-profit organization that develops, hosts, and mobilizes a vibrant community of social entrepreneurs and innovators in Colombia.

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  1. social business model and business plan november 2011
  2. La Arenera’s Business Plan 2012-2017 Executive Summary About La Arenera Social Innovation Community Social Innovation Solutions Social Innovation Hub 2
  3. La Arenera’s Business Plan 2012-2017Executive Summary La Arenera > Executive Summary > Business Plan 2012-2017 “Life is about the people you meet, and the things you create with them. So go out and start creating.” – The Holstee Manifesto (2009)La Arenera is a non-profit corporation that develops, hosts, is expected to generate annual operating revenue betweenand mobilizes a vibrant community of social entrepreneurs USD 180 and 270 thousand from membership and learningand innovators in Colombia. The organization was founded events, and a net margin between 5% and 13%.in June 2009 and was registered as a non-profit corporationin April 2011 by its Steering Team (ST), currently comprised of The second program, Social Innovation Solutions programeight volunteer members. implements participatory leadership processes in communities and organizations to help them solve their ownLa Arenera’s social enterprise model has three programs: challenges. In period 2013-2017, this component is expectedSocial Innovation Community, Solutions, and Hub. The to generate operating revenue between USD 119 and 247following document, presents the organization’s Business thousand per year from facilitation and consulting enga-Plan for term 2012-2017, requiring an investment of USD gements. Its projected net margin is between 14% and 20%.304,497 and expected to yield a Net Present Value of USD454,191 within the next six years at a discount rate of 8%. Finally, the Social Innovation Hub, is inspired in The Hub Network and the Centre for Social Innovation in Canada.The first program aims to develop a community of learning Through it, La Arenera will create the first co-working spaceand practice that inspires and materializes social for social entrepreneurs and innovators in Colombia. A Hubentrepreneurship and innovation in Colombia. By November is a key to strengthen La Arenera’s community even further.2011, La Arenera has grown to 1,070 members in more than It will open opportunities for powerful social interaction and20 cities of Colombia and 40 cities of other 25 countries. promote members’ mutual support, advise, and training.About 1/4 of members are full time social entrepreneurs Likewise, it will facilitate the emergence of connections withexecuting projects in areas such as personal, social, potential partners, clients, suppliers, and funders.environmental, political, and microenterprise development.Their projects reach more than 1,000,000 beneficiaries. The Hub program requires an investment of USD 241 (79% of total). It is expected to generate annual operating revenueThe plan targets 4,000 members by 2017 and a substantial between USD 285 and 575 thousand after 2013 fromimprovement in nurturing, connecting, training, and membership, events and rooms’ rental, and supportpromoting cooperation among the community. This services. Its projected net margin is between 19%program requires an investment of USD 44 thousand and and 49% in 2012-17.
  4. La Arenera will have 3 key sources of revenue and expenditure – These are expected to grow 20% and 12% respectively until 2017 La Arenera > Executive Summary > Sources and destination of resources Operating Revenue (thousand USD) Operating Expenditure (thousand USD) 1,098 1,001 20%* 23% 886 739 25% 12%* 585 589 619 550 4% 503 8% 436 27% 383 4% 35025% 53% 8% 32% 19%36% 33%39% 29% 36% 2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017 HUB COMMUNITY SOLUTIONS HUB COMMUNITY SOLUTIONS SHARED UNFORESEEN * CAGR: Compounded Average Growth Rate Source: La Arenera’s business and financial plan 2012-2017
  5. Given its diverse revenue base, La Arenera is expected to break even by the end of 2013 and reach net margins between 11% and 30% La Arenera > Executive Summary > Projected results 2012-2017 (USD) PeriodANÁLISIS DE RESULTADOS Parameter 0 2012 2013 2014 2015 2016 2017(a) OPERATING REVENUES (without Sales Tax) 330,603 504,648 637,342 763,402 863,201 946,201 GROSS OPERATING REVENUES (with Sales Tax) 383,499 585,391 739,317 885,546 1,001,313 1,097,593 A. SOCIAL INNOVATION HUB 150,508 286,931 363,674 455,692 529,283 579,981 B. SOCIAL INNOVATION COMMUNITY 137,250 179,381 228,194 249,685 259,724 270,551 C. SOCIAL INNOVATION SOLUTIONS 95,741 119,079 147,449 180,170 212,306 247,061(b) OPERATING EXPENSES (c+d) 349,214 434,756 501,297 548,357 587,256 616,584(e) OPERATING PROFIT (a-b) -18,612 69,892 136,046 215,045 275,945 329,617(f) NON-OPERATING REVENUES 0 0 0 0 0 0(g) NON-OPERATING EXPENSES 1,015 1,367 1,590 1,860 2,073 2,230(h) INCOME BEFORE TAXES (d+e-f) -19,626 68,525 134,456 213,185 273,872 327,387(i) INCOME TAX (Aplicable only to the HUB portion) 0 0 0 0 0 0(j) NET INCOME (g-h) -19,626 68,525 134,456 213,185 273,872 327,387(k) DEPRECIATION 11,370 11,086 11,114 11,270 11,254 11,254(l) INITIAL INVESTMENT -304,497(m) NET CASH FLOW -304,497 -8,256 79,611 145,570 224,455 285,127 338,641NET PRESENT VALUE (NPV) 454,191 Operating Revenue, Net Income and Net Margin (thousand 1,000 USD and %) 946 40% 863 763 35% 800 30% 637 32% 600 505 28% 21% 20% 400 331 327 14% 274 213 10% 200 134 69 0 0% -6% -20 -200 2012 2013 2014 2015 2016 2017 -10% Operating Income Net Income Net Margin (%) Source: La Arenera’s business and financial plan 2012-2017
  6. The initial investment of plan 2012-2017 is estimated in USD 304,497 -79% for the Hub, 17% for the Community and 4% for Solutions La Arenera > Executive Summary > Required Initial Investment (USD) TOTAL INITIAL INVESTMENT 304,497 12,009, 4 % A. SOCIAL INNOVATION HUB 241,35051,138, 17 Capital Expenditure (CAPEX) 77,970 % Rent, Administration and Public Utilities 81,912 Personnel 43,476 90% of Shared Expenses 2012 24,132 90% of Unforeseen Expenses 2012 13,861 B. SOCIAL INNOVATION COMMUNITY 51,138 Personnel 22,265 One Art of Hosting Workshop 13,994 241,350, 7 9% One Social Innovation Week 14,880 A. SOCIAL INNOVATION HUB C. SOCIAL INNOVATION SOLUTIONS 12,009 B. SOCIAL INNOVATION COMMUNITY Personnel: Consulting Coordinator 10,256 C. SOCIAL INNOVATION SOLUTIONS Personnel: Intern 1,753 Source: La Arenera’s business and financial plan 2012-2017
  7. The project is robust given variations in discount rates and has mid-level sensitivity to variations in operating revenue and expensesLa Arenera > Executive Summary > Partial sensitivity analysis Net Present Value (USD) Sensitivity of NPV given changes in discount rate/cost of capital 517 552 590 340 384 444 12% 10% 8% 6% 5% 4% Sensitivity of NPV given changes 1049 1149 Sensitivity of NPV given changes 894 in operating expenses in operating revenue 749 670 450 450 148 220 -9 70% 80% -148 90% 100% 110% 120% 70% 80% 90% 100% 110% 120% -455 Source: La Arenera’s business and financial plan 2012-2017
  8. Work Schedule for 2012 2011 Year 2012Activities Respon Road Map sible Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecSOCIAL INNOVATION COMMUINITY 1.1. Art of Hosting 1.2. Social Innovation Week Promotion begins March 14,15 and 16, 2011 Hosting continues 1.3. Solidarity Economy “EcoSol” Online 1.3. Re-vamp online portal LaArenera.org 1.5. Learning and hosting eventsSOCIAL INNOVATION SOLUTIONS 2.1. Certification of Hosts After each Art of Hosting 2.2. Continuous Business Development 2.3. Systematization of experiencesSOCIAL INNOVATION HUB 3.1. Site selection 3.2. Partnership agreements signed 3.3. Team selection 3.1. Collaborative design of the space 3.2. Collective transformation of space 6.3. Sales of membership plans The pioneers are signed in 7.1. Start of operations March 01, 2011 – site still under construction 7.2. Pre-launch in Social Innovation Week March 13, 2011 7.4. Official launch and party March 31, 2011 Milestones
  9. La Arenera’s Business Plan 2012-2017 Executive Summary About La Arenera Social Innovation Community Social Innovation Solutions Social Innovation Hub 9
  10. Despite recent progress, Colombia still has one of the highest poverty rates and one of the highest social inequalities in the World Poverty incidence and inequality in Colombia and selected developing countries (Country: millions of poor) Latin America Asia Pacific Eastern Europe Africa Población bajo línea nacional de pobreza (%) 0,70 Colombia 54,2 Chile: 2 45.5 Ukraine 19.2 MillionsGINI Coefficient* (2000-2010) 35.0 Mexico: 9 54.7 of poor Peru 34.8 Mexico 39.4 Colombia: 13 South Africa: 21 0,60 33.7 37.8 0,58 Brazil 24.9 Brazil: 25 India 28.2 24.6 Venezuela 48.6 Peru: 5 0,50 25.1 Egypt 17.9 20.3 Argentina: 3 India: 926 Turkey 18.9 27.2 Venezuela: 3 Indonesia: 144 South… 18.7 31.1 Morocco 16.6 Turkey: 6 0,40 Poland 17.1 Rusia 19.7 Malasyia: 3 13.1 Russia: 3 Vietnam: 43 Indonesia 18.2 China: 498 14.2 15.2 Poland: 1 Corea 0,30 13.7 Egypt: 15 Argentina 13.2 57.5 Chile 19.2 Ukraine: 1 11.5 Vietnam 28.9 12.1 0,20 Morocco 7.5 14.0 Malaysia 7.2 3.8 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 China 3.7 27,9 2.5 1.0 Poverty incidence by income: population with Taiwan 1.1 2002 2009 (Estimate) less than U$2 per day 2009 (%) * GINI Coefficient: a measure of income distribution ranging between zero and one. 1,00 corresponds to perfect inequality and zero to perfect equality. Source: UN Human Development Report, World Bank – World Development Indicators, CIA – World Fact Book, Colombia’s National Monitoring and Evaluation System – SINERGIA
  11. In this context, La Arenera seeks to develop, host, and mobilize a vibrant community of learners and practitioners of social innovation La Arenera in brief La Arenera contributes to the generation of a transformational force Values Mission that creates and promotes sustainable social and economic systems, based on dignity of the human being and affirmation of life Unconditional Co-creation Integrity acceptance Sustainability Flexibility of the other Develop a community Lead the community Create a co-working space Goals of learning and practice that towards specific projects that promotes alternative ways inspires and materializes that use participatory leadership of work, mutual support, and social innovation for social innovation social organization Social Innovation Community Social Innovation Solutions Social Innovation Huband projects Programs 1. LaArenera.org 1. Design and facilitation of 1. Co-working space 2. Art of Hosting (AoH) participatory leadership 2. Open space 3. Solidarity Economy “EcoSol” processes 3. Meeting and events rooms 4. Social Innovation Week “SIW” 2. Innovation labs 4. Shared services 5. Happy hour “Pola Social” 5. Entrepreneur support services 1. # members in LaArenera.org 1. # Hub members 2. # organized learning events 1. # certified AoH* Hosts 2. % use of co-working space Indicators 3. # participants learning events 2. # days / projects delivered 3. # hours sold of rooms 4. # participants in social events 3. # participants projects 4. # active support services 5. # deals executed in “EcoSol” delivered 5. # of joint projects generated 6. % active members 4. Client satisfaction (1-10) 6. Hub members satisfaction 7. Members satisfaction 7. % growth in members’ BR* *BR: Beneficiaries and revenues
  12. The organization has three core programs, including: Social InnovationCommunity, Social Innovation Solutions, and Social Innovation Hub La Arenera’s core programsA creative and vibrant Social innovationlearning community of social solutions aims atentrepreneurs and promoting citizensinnovators. It discusses, tests participation, buildingand implements social Social Social social capital andinnovations. The community Innovation Innovation generating sustainableis co-developed and owned Community Solutions initiatives. It is a client-by its members within a centered businessflexible structure. where social innovations are produced within organizations and communities are Social transformed into Innovation products and services. Hub The Hub is the house of social entrepreneurs and innovators. It is a hybrid model of private co-working space and open space. The private co-working space hosts social entrepreneurs in a convenient location of Bogotá, with adequate infrastructure and affordable plans. The open space invites everybody to connect, interact and host meaningful conversations around issues that matter. The Hub is the infrastructure that supports innovation emergence and development. 12
  13. La Arenera’s Scorecard is comprised of 19 Key Performance IndicatorsLa Arenera’s Baseline Goals 2012-2017Key Performance Indicators (KPIs)Social Innovation Community 2009 2010 2011 2012 2013 2014 2015 2016 2017# users registered in LaArenera.org 124 421 1070 1300 1700 2200 2800 3500 4000# learning events (e.g. AoH*, SIW**, dialogues) 4 15 12 15 20 25 30 35 35# participants in learning events 550 690 605 1000 1500 2000 2500 3000 3500# participants in social and cultural events 150 200 400 600 800 1000 1200 1400 1600# deals executed in Solidarity Economy “EcoSol” - - 5 80 100 150 200 250 300% active members (participate ≥ 2 activities) 30% 35% 35% 40% 40% 40% 40% 40% 40%% members say La Arenera adds value to them 70% 70% 70% 70% 70% 70%Social Innovation Solutions 2009 2010 2011 2012 2013 2014 2015 2016 2017# certified AoH* Hosts - - 10 25 40 60 80 100 120# days / projects delivered - - 50/1 180/6 220/10 260/12 300/14 340/16 380/16# participants in projects delivered - - 1300 3000 4000 6000 8000 10000 12000Client satisfaction (1-10) - - 9 8 8 8 8 8 8Social Innovation Hub 2009 2010 2011 2012 2013 2014 2015 2016 2017# Hub members - - - 136 166 196 226 256 271% used capacity of co-working space - - - 45% 55% 65% 75% 85% 90%# hours sold of meeting and event rooms service - - - 964 1157 1350 1542 1735 1928# active support services - - 5 12 15 15 15 15 15% members using support services - - - 20% 30% 30% 30% 30% 30%# of joint projects generated 6 12 18 24 30 30 30% growth in members’ beneficiaries and revenues - 10% 10% 10% 10% 10% 10%% members say the Hub adds value to them - - - 80% 80% 80% 80% 80% 80% * AoH: Art of Hosting, ** SIW: Social Innovation Week
  14. And its organizational structure is based on the three core programs– the Social Innovation Hub is co-led with partners like Somos Más La Arenera’s organizational structure La Arenera’s Somos Más Steering Team & Key Partners Social Innovation Social Innovation Social Innovation Community Solutions Hub National Community Manager Hub Manager & Development & Social Innovation Entrepreneurs’ Events Manager Solutions Support Services Manager Consultants Entrepreneurs’ Community & AoH Facilitators Hosts Development Cali Participatory Marketing Leadership and Sales Manager Coordinator Administrative Assistant & Intern
  15. Team profiles The TeamPaula, Hub Manager & Entrepreneurs’ Support Services Juan, Hub Host and Hub Marketing & Sales Coordinator • Education: Bachelor of Business Administration • Education: Bachelor of Information Systems from Universidad de los Andes Engineering from Universidad Nacional and MBA • Relevant experience: Host at the Hub Sao candidate from Universidad de los Andes Paulo, Consultant at Sustainable Business • Relevant experience: Project Manager at Somos Consulting BSD Consulting, and National Más Corporation, Materials’ Planning Specialist at Corporate Social Responsibility Coordinator at Bavaria, and Project Analyst at Banco de Bogotá AIESEC in Colombia “Im an enthusiast of technology as a tool to generate social“I believe in the power of individuals and communities that dare value. Today, Im inspired by life, respect and dignification of allto discover who they are and what they really care about by beings. I dream of a world in which we recognize and honor thelooking inside, by listening to one another, by taking the first step worth of each and every living being. Im energized by happinessand by earning from every experience, every time. Im inspired by and the freedom of riding bicycle.”our capacity to co-create, to understand we interARE, to seediversity and complexity as a fertile ground for real solutions. Howto nurture environments where our collective wisdom and deepconnections can really blossom into the collaborative actionsthat need to emerge now? This question moves me everyday toopen up, to learn, to show up.” Carolina, Hub Host andGermán Forero, Hub Steering Team Member and National Community Development & Events Manager • Education: MSc in Human Ecology from Centre of • Education: Bachelor of Business Administration Human Ecology-Edinburgh and University of and Economics, Universidad Nacional de Strathclyde. Bachelor of Marketing from Colombia Politécnico Grancolombiano. • Relevant experience: University lecturer, co- • Relevant experience: Consultant to the Ministry of founder of several companies, currently President Education of Colombia in the multi-sector national of Corpración La Visión and Sociedad strategy to promote healthy lifestyles; Coordinator Ecoparques La Visión SAS of private sector partnerships, UN World Food Programme – Colombia; Experience in community “I believe each one of us is an aspect of Love that projects related to urban agriculture and fair Creates, and that is why we trade; Experience in film production and are, inspirers, creators, inventors, producers and makers. If I find multimedia design. that I am happy and that my life seems enlightened, I feel I “I dream of a society in which we gradually unite strengths to live inspire those who enter my life. Let’s trust that all our in community, and we recognize ourselves as a form of life, like so inspirations, hopes, dreams and creativity come to our many others on the planet, that live intimately connected and community, manifesting new material realities as miracles interdependent. I want us to be willing to learn from around us.” others, acknowledging the difference and diversity of knowledge.” 15
  16. Team profiles The TeamVladimir, General Steering Team Member Pablo, Participatory Leadership Manager and Consultant • Education: MPA candidate Columbia • Education: Master in Philosphy and Bachelor in University, Master of Business Economics from Sao Pure Mathematics and Digital Media Design Paulo School of Economics FGV, and Bachelor of • Relevant experience: Art of Hosting facilitation, Economics and International Business Icesi Art Director at Levkane Advertising. • Relevant experience: consulting project manager at Kaiser Associates, consultant at Invest Hong Kong, president at Columbia Impact Investing and President at AIESEC in Colombia “How do we create a participatory space, with a common“I believe in the possibility of inspiring and supporting purpose and dependent of no single individual? How do Ientrepreneurship, social innovation and freedom-oriented address the difference between the Other and myself when suchdevelopment in pursuit of bettering the quality of life of millions of difference refers to profound beliefs? These questions abound inColombians. I believe in the potential of clusters, the me every time I find myself in a La Arenera meeting, every time Idevelopment of trust and cooperation amongst entrepreneurs attend or facilitate a conversation, every time y reflect uponand social innovators in order to generate high-impact world violence and the possibility of peace.”changes.” Jennifer, Manager Community Development Cali • Education: Bachelor in Mechatronics EngineeringCarlos Barrero, Hub Steering Team Member • Relevant experience: Trainee Ozka Lastik ve • Education: Master in Visual Arts from La Kaucuk, Facilitator at Elos Institutes and Director Universidad Distrital Francisco José de Caldas – of Information Systems at AIESEC in Colombia ASAB. Studies in Creation, Culture and Design from La Pontificia Universidad Javeriana. “When we achieve a communion between vision and • Relevant Experience commitment, just there in the middle lies action. And that is what Consultant and facilitator from ASIFA Colombia we need now, in a world in which each individual with his/her (Asociación de film animados) and AsoMúsica initiative or idea, is like a neuron connecting with other neurons to Bogotá. Founder of Fabricca – creative and make an organism which decides what to be, how to be and cultural industry. Co-wrote the “Manual of Cultural where to go. That is my purpose by being part of this community Entrepreneurship” for the Ministry of Culture. of learning and practice which connects to innovate and Participant at the Mesa de Agremiaciones del pursue, and which takes advantage of its individual and Sector Audiovisual en Colombia. collective potential to build the best world in which we wish toI am inspired by entrepreneurship and am challenged by the live today!”possibility of creating spaces and processes of citizen Nicolás Martín, Hub Steering Team Memberparticipation with direct impact in public affairs. Hi level ofleadership, team work, capacity to effectively and efficently • Education: Bachelor of IS Engineering fromsolve problems, hi level of handling interpersonal relations. Universidad de los AndesConsultant in cultural development processes In any sort of social • Relevant experience: Executive Director atgroup or local, regional or national community and public or Corporación Somos Más, and Social Trainee atprivate entities Universidad de los Andes 16
  17. La Arenera’s Business Plan 2012-2017 Goal Develop a community of learning and practice that inspires and materializes social innovation Executive Summary About La Arenera • Who is the community? Social Innovation Community • What has been achieved so far? • What are the goals for the future? • Financials Social Innovation Solutions Social Innovation Hub 17
  18. La Arenera is comprised of learners and practitioners of socialentrepreneurship – about 1/4 are full-time social entrepreneurs La Arenera > Social Innovation Community > Who is the community? Development stage 326 Learners – interested of La Arenera’s social entrepreneurs (30%) in the topic but social entrepreneurship IS NOT their main economic activity Start-up stage 56% (1st year ¿Is social Practitioners – Social of operation) entrepreneurship your main 244 entrepreneurship economic (23%) IS their main activity? economic activity Development stage 28% (2-3 years) Expansion stage 16% (more than 3 years) 500* Did not answer the question* (47%) * A high proportion of members did not answer the question because it was only introduced in La Arenera’s online registration on March 2011 - the number and proportion of members engaged in social entrepreneurship is greater with high probability. Source: Comunidad de La Arenera en Internet http://www.laarenera.org/. Update: November 24, 2011
  19. Members are interested in learning and solving a wide range of social, political, environmental and economic issues La Arenera > Social Innovation Community > Who is the community?Category Issues of interest Frequency %1. Personal, Personal, spiritual and leadership development 350 50%and leadership Arts and culture 404 58%development Creativity and innovation 31 4% Social and community development 370 53% Application of IT to social and environmental challenges 184 26%2. Social, political Citizenship participation and political development 35 5%and community Collaboration, participatory technologies, and networking 21 3%development Education and empowerment 19 3% Conflict solution and peace building 6 1% Environmental and sustainable development 398 57%3. Environmental Design, architecture, housing, construction, and urban development 54 8%and sustainable Enhancement of outdoor activities: walking, hiking, riding bycile, etc. 26 4%development Healthy and sustainable life stile 21 3% Private sector development and entrepreneurship 342 49% Marketing, communication and advertisement 177 25%4. Economic Corporate Social Responsibility (CSR) 53 8%development and Social enterprise, inclusive businesses, and fair trade 22 3%social enteprise Rural development 6 1% Impact investing and microfinance 5 1%Other interests 123 18%Total number of members that answered the question on July 2011 (81%) 696 Source: La Arenera online http://www.laarenera.org/. Update: July 19, 2011
  20. And most of them join the community to network in social projectsand acquire knowledge and skills in social entrepreneurship La Arenera > Social Innovation Community > Who is the community? Reasons to join % Quotes • “Get to know similar or complementary initiatives to ours. Strengthen our work through the creation of networks of trust and support” Manager of Concious Market: Agricultural Producers • “Network with social organizations with similar objectives”Relate and work Representative, “Ser Vivienda”: Social Housing for Vulnerable Populationswith other in 84% • “Meet more people involved in social entrepreneurship, learn about them andsocial projects exchange experiences with them” Income Generation Coordinator, “Somos Capaces” • “Network, provide support and receive support for projects aiming at transforming the social environment of people that work hard every day” Writer and Filmaker, Ormiga Roja FilmsAcquire • “Have access to information, training events and social events” Training and Volunteerism Coordinator, Catalina Muñoz Foundationknowledge and • “Aquire knowledge and experience in methodologies to work with communities”skills in social 16% Psychologist with training and experience in community workentrepreneurship • “Learn about new initiatives for a development without frontiers”and innovation Director, Pisco Without FrontearsGet to know and • “Identify and disseminate social enterprises that contribute to sustainabledisseminate the 16% development in Latin American”community Funder and Manager for Latin America, BID NetworkOther reasons 6% • “Access to diversity and creativity” Member of La Arenera Source: La Arenera online http://www.laarenera.org/. Update: July 19, 2011
  21. La Arenera’s community grew substantially during the past 3 yearsand now has more than 1,000 members in Colombia and abroad La Arenera > Social Innovation Community > What has been achieved so far? 1100 CAGR** VAR ANUAL VAR TRIM. Location 09-Q3 10-Q3 11-Q2 135 10% of members a 11-Q3 a 11-Q3 a 11-Q3 961 115 International 29% 102% 8% 818 56 5% 106 48 60% Other local 47% 182 9% cities 27 543 Barranquilla n.a. 175% 0% 79 399 421 6 847 75% 349 57 60 720 56 614 Medellín n.a. 90% 19% 204 415 38 124 268 309 324 Cali n.a. 2.300% 78% 87 153 19 65 9711 Bogotá 55% 133% 17%2009-Q1 2009-Q2 2009-Q3 2009-Q4 2010-Q1 2010-Q2 2010-Q3 2010-Q4 2011-Q1 2011-Q2 2011-Q3 2011-Dec* Total 60% 134% 17% ** CAGR: Compounded Average Growth Rate At current growth rates, La Arenera can reach 2,500 members by the endof year 2012, covering 26 municipalities of Colombia y 54 cities in 26 countries Source: La Arenera online http://www.laarenera.org/. * La Arenera’s Forecast.
  22. In the last three years La Arenera hosted 25 events engaging 1845 participants in dialogues about solutions to development issues La Arenera > Social Innovation Community > What has been achieved so far?Year Events organized Participants Partner Innovation and entrepreneurship congress 350 Business Administration School EAN Turning SENA an environmentally sustainable institution 200 National Learning Service SENA2009 Green markets potential 50 Sustainable Action Fund Sub-total 550 Vision for the Caribean Region (11 workshops) 280 Universidad Tecnológica Bolivar UTP Social innovation lecture 300 Universidad Central2010 Living a green life workshop 80 International Environmental Fair The Hub’s contribution to social entrepreneurship 30 The Hub Sao Paulo Sub-total 690 What can the world learn from Bogota? 80 University generating changes the country needs 60 Universidad de los Andes How to generate community in big cities? 150 TED and Universida de los Andes Workshop of dreams and gifts 50 Alianza Social Uniandina How to cooperate in overcoming extreme poverty 80 Presidential Agency Accion Social2011 Developing inclusive businesses 35 Universidad Icesi Towards an open door organization 20 Somos Más Contribution of volunteerism to solve extreme poverty 100 World Summit of Youth Volunteering First meeting of the The Art of Hosting in Colombia 30 The Art of Hosting Sub-total 605Total number of participants 1845 Source: La Arenera’s Steering Team estimates.
  23. “LaArenera.org” was created to keep members connected, while“The Infiltrates” and “Solidarity Economy” promote cooperation La Arenera > Social Innovation Community > What has been achieved so far? LaArenera.org • 1077 members* • Advanced members’ search tool • 101 forums and 55 groups by areas of interest • Monthly bulletin and events calendar keep members informed • Resource section shares knowledge and useful links on social entrepreneurship and innovation The Infiltrates “Los Infiltrados” • Offer opportunities for members to experience and provide feedback to each others’ projects and organizations Solidarity Economy “Ecosol” • Online platform promoting exchange of goods and services among members (in testing stage) * Update: November 24th, 2011
  24. Likewise, 30 leaders were trained in the Art of Hosting* over 3 monthsof 2011 and a community of participatory leadership was created La Arenera > Social Innovation Community > What has been achieved so far?• 30 entrepreneurs were trained in the Art of Hosting* (AoH) group processes, through a 3-day training workshop and two months of practical training activities• Techniques covered included the Circle, World Café, and Open Space• Participants formed the first community of hosts in participatory leadership. It will support each others development of AoH skills and their application to different organizacions and communities * Training in The Art of Hosting deepens competency and confidence in hosting group and participatory processes such as Circle, World Café and Open Space, among others. See more details at: http://www.artofhosting.org/theart/
  25. Goals for 2012 and 2017 La Arenera > Social Innovation Community > What are the goals for the future?La Arenera’s Baseline Goals 2012-2017Key Performance Indicators (KPIs)SOCIAL INNOVATION COMMUNITY 2009 2010 2011 2012 2013 2014 2015 2016 2017# members registered in LaArenera.org 124 421 1070 1300 1700 2200 2800 3500 4000# learning events (e.g. AoH*, SIW**, dialogues) 4 15 12 15 20 25 30 35 35# participants in learning events 550 690 605 1000 1500 2000 2500 3000 3500# participants in social and cultural events 150 200 400 600 800 1000 1200 1400 1600# deals executed in Solidarity Economy “EcoSol” - - 5 80 100 150 200 250 300% active members (participate ≥ 2 activities) 30% 35% 35% 40% 40% 40% 40% 40% 40%% members say La Arenera adds value to them 70% 70% 70% 70% 70% 70% La Arenera’s key goals for 2012 in this program are: • Increase membership from 1070 to1300 • Key events: increase Art of Hosting Meetings from 1 to 4 with and participants from 30 to 120. Likewise, deliver one Social Innovation Week with 400 participants • Launch the platform for Solidarity Economy “EcoSol” • Ensure that at least 40% of members are active (that is, participate in two or more physical learning or cultural events) and 70% of members say that the community adds value to them. La Arenera’s goals for year 2017 in this program are: • Grow the community from 1070 to 4000 members from Civil, Private, Academic and Public sectors, committed to implementing and supporting social entrepreneurship and innovation. • Facilitate the development of new relationships, dialogue and cooperation among members by increasing learning events, social events, and dialogues from 12 to 35 and participants from 1000 to 5100. • Increase the number of members offering and receiving support through 300 cooperation deals in EcoSol” • Ensure that at least 40% of members are active (that is, participate in two or more physical learning or cultural events) and 70% of members say that the community adds value to them.
  26. The Social Innovation Community is financially self sustainablemostly through event fees and sponsorships La Arenera > Social Innovation Community > Financials (values in USD)SOCIAL INNOVATION COMMUNITY 2012 2013 2014 2015 2016 2017Gross Operating Income (with Sales Tax) 137,250 179,381 228,194 249,685 259,724 270,551Net Operating Revenue (without Sales Tax) 118,319 154,639 196,719 215,245 223,900 233,234Operating Expenditure 114,495 144,347 173,490 184,192 191,511 199,4035% of Shared Expenditures 1,341 1,653 1,876 2,106 2,284 2,4415% of Unforeseen Expenditures 770 960 1,108 1,210 1,294 1,357Operating Surplus 1,714 7,679 20,245 27,737 28,811 30,033Operating Margin (%) 1% 5% 10% 13% 13% 13%OPERATING REVENUE 137,250 179,381 228,194 249,685 259,724 270,551Art of Hosting and Seminar Series* 98,933 136,941 180,342 195,664 203,439 211,822Social Innovation Week* 24,467 25,548 27,221 29,067 30,222 31,467Hub School* 13,244 16,173 19,770 23,927 24,877 25,902LaArenera.org, Advertising 606 720 862 1,027 1,186 1,359OPERATING EXPENDITURE 114,495 144,347 173,490 184,192 191,511 199,403Personnel 22,265 29,777 34,843 36,899 38,365 39,946Art of Hosting and Seminar Series, Sales Commissions 9,893 13,694 18,034 19,566 20,344 21,182Art of Hosting and Seminar Series 61,572 79,745 98,473 104,282 108,425 112,894Social Innovation Week 14,880 15,142 15,865 16,801 17,468 18,188Hub School 5,081 5,170 5,417 5,737 5,965 6,210Software License Fee, LaArenera.org 804 818 857 908 944 983 * Events revenues include participants’ fees and sponsorships. Source: La Arenera’s Financial Plan 2012-2017
  27. La Arenera’s Business Plan 2012-2017 Goal Lead the community towards specific projects that use participatory leadership for social innovation Executive Summary About La Arenera Social Innovation Community • What is the program about? • What has been achieved so far? Social Innovation Solutions • What are the goals for the future? • Financials Social Innovation Hub 27
  28. Social Innovation Solutions uses La Arenera’s strength in participatoryand co-creation processes to serve organizations and communities La Arenera > Social Innovation Solutions > What is the program about?• Social Innovation Solutions is the consulting • Clients are private companies, public arm of La Arenera institutions and communities• Projects are structured and customized for • Projects are delivered by La Arenera’s clients that want to adopt a participatory community of participatory leadership hosts, approach or involve key stakeholders in: and make use of different social • Identifying problems and opportunities technologies, such as: • Designing and planning solutions • Open Space & Circle • Implementing solutions • Appreciative Inquiry • Monitoring and evaluating solutions • World Café & Pro-action Café • Exploring and learning together • U Process 28
  29. 3 projects were delivered for private, public and civil clients with 1480beneficiaries in 2011 and one is confirmed for Government in 2012* La Arenera > Social Innovation Solutions > What has been achieved so far? Projects delivered in 2011 Projects confirmed for 2012Client: National Consulting Client: Administrative DepartmentCenter and Ministry of Labor for Social Prosperity• 31 Open Spaces and World • During the Social Innovation Cafés in 2011 with 1300 Week in March 2012, La participants in 13 Colombian Arenera will host on behalf of municipalities to identify National Government four opportunities for employment workshops with development and income generation experts and practitioners interested in topics relevant toClient: Presidential Agency for the contribution of socialSocial Action innovation to overcome• World Café with 80 participants extreme poverty of the National Fair “Respon- • Facilitation of two Pro-Action sible Colombia” in 2011 to Cafés in which experts and explore the question: How to other actors of interest provide mobilize for overcoming feedback to 21 social extreme poverty in Colombia? innovation initiatives and will build networksClient: 2nd Annual World Summitfor Youth Volunteerism, 2011• World Café with 100 participants exploring contributions of voluntarism to end extreme poverty and connections with Governmental Initiative “Colombia en Acción” * Update: November 2011
  30. Goals for 2012 and 2017 La Arenera > Social Innovation Solutions > What are the goals for the future?La Arenera’s Baseline Goals 2012-2017Key Performance Indicators (KPIs)SOCIAL INNOVATION SOLUTIONS 2009 2010 2011 2012 2013 2014 2015 2016 2017# certified AoH* Hosts - - 10 25 40 60 80 100 120# days / projects delivered - - 50/1 180/6 220/10 260/12 300/14 340/16 380/16# participants in projects delivered - - 1300 3000 4000 5000 6000 7000 8000Client satisfaction (1-10) - - 9 8 8 8 8 8 8 La Arenera’s key goals for 2012 in this program are: • Certify 25 hosts in participatory leadership to increase capacity of serving a higher number of projects • Deliver at least six projects and 180 days of participatory and co-creation facilitation • Increase the number of project participants and beneficiaries from 1300 to 3000 • Ensure a high level of client satisfaction (grade equal or greater than 8 out of 10) La Arenera’s goals for year 2017 in this program are: • 120 certified hosts in participatory leadership • Deliver at least 16 projects and 380 days of participatory and co-creation processes • Involve at least 8000 project participants and beneficiaries • Ensure a high level of client satisfaction (grade equal or greater than 8 out of 10)
  31. The program is expected to generate revenues of USD 82K in 2012,213K in 2017, and operating margins between 15% and 20% La Arenera > Social Innovation Solutions > Financials (values in USD)SOCIAL INNOVATION SOLUTIONS 2012 2013 2014 2015 2016 2017Gross Operating Income (with Sales Tax) 95,741 119,079 147,449 180,170 212,306 247,061Net Operating Revenue (without Sales Tax) 82,536 102,654 127,111 155,319 183,022 212,984Operating Expenditure 68,133 85,666 104,877 125,146 144,760 165,9715% of Shared Expenditures 1,341 1,653 1,876 2,106 2,284 2,4415% of Unforeseen Expenditures 770 960 1,108 1,210 1,294 1,357Operating Surplus 12,292 14,375 19,250 26,857 34,684 43,215Operating Margin (%) 15% 14% 15% 17% 19% 20%OPERATING REVENUE 95,741 119,079 147,449 180,170 212,306 247,061Design and Facilitation of Participatory leadership 95,741 119,079 147,449 180,170 212,306 247,061OPERATING EXPENDITURE 68,133 85,666 104,877 125,146 144,760 165,971Personnel 12,009 15,861 18,441 19,529 20,305 21,142Fees hosts and consultants 47,871 59,540 73,725 90,085 106,153 123,531Sales Comission of consulting projects 8,254 10,265 12,711 15,532 18,302 21,298 * Events revenues include participants’ fees and sponsorships. Source: La Arenera’s Financial Plan 2012-2017
  32. La Arenera’s Business Plan 2012-2017 Goal Create a co-working space that promotes alternative ways of work, mutual support, and social organization Executive Summary About La Arenera Social Innovation Community Social Innovation Solutions • What is it? • What has been achieved so far? Social Innovation Hub • What are the goals for the future? • Financials 32
  33. The Hub is a co-working and meeting space for social entrepreneurs,innovators and service providers, inspired in the Hub Network* & CSI** La Arenera > Social Innovation Hub > What is it?Hub Amsterdam, The NetherlandsHub Miland, ItalyHub Atlanta, The United States * The Hub Network: http://the-hub.net/, **CSI: Centre for Social Innovation (http://socialinnovation.ca/)
  34. The first Hub of La Arenera will offer social entrepreneurs a convenientlocation, adequate infrastructure and affordable membership plans La Arenera > Social Innovation Hub > What is it? Hub characteristics Hub membership plans Ample space Well equiped: broad- • 5 hours of co-working space (~700 m2) designed band Internet, phone, Hub • Internet and public utilitiesto promote co-working meeting rooms , Conection • Discounts on events and meeting rooms events and rest rooms • Access to 30 Hubs operating worldwide and cooperation drinks and coffee shops • 25 hours of co-working space Hub • Hub Conextion benefits, plus: Safe, convenient Flexible and affordable • Access to entrepreneurs’ support serviceslocation, easily reached plans providing office 25by public transportation space, meeting rooms in Bogota and event rooms • 50 hours of co-working space Hub • Hub 25 benefits, plus: • Keycar for 24/7 access 50 • Locker space for personal storage • Post service for personal mail • 100 hours of co-working space Hub • Hub 50 benefits, plus: 100 • 2 hours of free meeting room • 1 free day pass for a colleague or partner • Unlimited hours of co-working space Hub • Hub 100 benefits, plus: Unlimited • 3 hours of free meeting room • 2 free day pass for a colleague or partner • Dedicated office space for your team Hub of 2 to 5 people Teams • Hub Unlimited benefits for each member of the team
  35. As well as 5 types of support services and resources:training, advise, connection with investors, shared services, and socio-cultural events La Arenera > Social Innovation Hub > What is it? Support Area Description Hub services & initiatives The Hub will develop •Conferences Training partnerships to offer a •Workshops relevant training in topics •Seminars of interest to social •Boot Camps entrepreneurs Through a network of •Mentorship and coaching Advise advisors the Hub will offer •Specialized technical advise social entrepreneurs with •Advise on generation of mentorship and business models and plans specialized advise services •Management consulting The Hub will organize and •Fundraising information Connection facilitate the social •Fundraising trainings with Investors entrepreneurs’ •Pitch series connection with potential •Business plan contests sponsors and investors The Hub will officer shared •LaArenera.org Shared services that will facilitate •Printing and fax Services entrepreneurs to focus in •Accounting the core business •Messaging Fuente: HUB San Francisco A series of cultural and •Open spaces, world Socio-cultural social events will be cafés events hosted in the Hub to •Art gallery promote networking, fun, •Cinema and music shows and new friendships •Cocktails
  36. With help of CI3* benchmarking, competition, market, and financialanalyses were conducted, indicating feasibility of a Hub in Bogota La Arenera > Social Innovation Hub > What has been achieved so far? International benchmarking analysis Primary and secondary research of Hubs in Amsterdam, Milan, Sao Paulo, Oaxaca, Madrid, and Bay Area USA Domestic competition analysis Five domestic co-working and shared office models were studied in depth, including Regus, Smart Business Solutions (SBS), Prime Holding, HubBog, and ParqueSoft Market perception analysis One focus group and a survey with 81 social entrepreneurs were conducted to obtain feedback and theirrequirements for a local Hub in Bogotá. Likewise, a focus group with social development leaders was executed. Pricing, budget, and financial analysis studyPricing was set based on the previous three steps. Subsequently, a detailed budget and financial analysis of the project was conducted, indicating project feasibility. * CI3 is Columbia University’s Impact Investing Initiative. Learn more at http://www.ci3.us/
  37. The market perception research indicates that +80% of entrepreneursare willing to use the Hub under certain conditions or when it is running La Arenera > Social Innovation Hub > What has been achieved so far? The Hub’s market Social entrepreneurs’ willingness to join the Hub*• The Hub’s market is comprised of five segments: 1. Current social entrepreneurs 2. Non-profit organizations 3. For-profit social enterprises 12% 4. Social free-lancers and services providers to social entrepreneurs and organizations 5. Prospective social entrepreneurs• According to expert Rodrigo Villamirzar there are more than 136,000 non-profit organizations in Colombia. A 50% study from Corporación Somos Más Indicates that approximately 12,000 of them are located in Bogotá 38%• La Arenera estimates that about 50% of non-profit and social enterprises are still informal, increasing potential market by 12,000. The organization also registers a growing interest for social enterprises in Colombia, reflected in the recent “Growing SMEs Colombia” Would make use of one of the Hub congress organized by the BiD Network in 2011 plans, under certain conditions• The Hub aims at hosting 136 social entrepreneurs in 2012 and 276 in 2017, representing a 1.1% and 2.3% I like the Hubs value proposition and will share of the formal market make use of one of its plan as soon as it open doors I would not make use of any of the Hub plans *Hub Project’s Market Perception Survey, August 2011. Question answered by 61 and omitted 21.
  38. Goals for 2012 and 2017 La Arenera > Social Innovation Hub > What are the goals for the future?La Arenera’s Baseline Goals 2012-2017Key Performance Indicators (KPIs)SOCIAL INNOVATION HUB 2009 2010 2011 2012 2013 2014 2015 2016 2017# Hub members - - - 136 166 196 226 256 271% used capacity of co-working space - - - 45% 55% 65% 75% 85% 90%% used capacity of meeting rooms/event rooms - - - 25/11% 30/16% 35/20% 40/24% 45/28% 50/30%# active support services - - 5 12 15 15 15 15 15% members using support services - - - 20% 30% 30% 30% 30% 30%% growth in members’ beneficiaries and revenues - 10% 10% 10% 10% 10% 10%# of joint projects generated 6 12 18 24 30 30 30% members say the Hub adds value to them - - - 80% 80% 80% 80% 80% 80% La Arenera’s key goals for 2012 in this program are: • Reach 136 paying members and 45% used capacity of co-working space by year-end 2012 • Used capacity of meeting rooms at 25% and of events rooms at 11% • Increase number of support services from 5 to 12, namely: accounting, mentorship, training events, printing, messaging, land lockers. Likewise, have at least 20% of the members making active use of these services. • Hosted members grow at least 10% in number of beneficiaries and 10% in revenues • Members generate at least 12 project in cooperation with each other • At least 80% of members say the Hub adds value to them and/or their organizations La Arenera’s goals for year 2017 in this program are: • The Hub has 271 members, used capacity of working space 90%, meeting rooms 50% & events rooms 30% • Active support services are increased to 15 and at least 30% of members use them • Members grow in number of beneficiaries and revenues at 10% per year, and generate 30 joint projects • At least 80% of members say the Hub adds value to them and/or their organizations
  39. The program is expected to generate revenues of USD 150 M in2012, 579 M in 2017, and operating margin between 19% and 50% La Arenera > Social Innovation Hub > Financials (values in USD)SOCIAL INNOVATION SOLUTIONS 2012 2013 2014 2015 2016 2017Gross Operating Income (with Sales Tax) 150,508 286,931 363,674 455,692 529,283 579,981Net Operating Revenue (without Sales Tax) 129,748 247,354 313,512 392,838 456,279 499,984Operating Expenditure 125,388 153,847 164,838 174,561 181,497 177,48590% of Shared Expenditures 24,132 29,763 33,769 37,911 41,105 43,93190% of Unforeseen Expenditures 13,861 17,274 19,944 21,775 23,300 24,429Operating Surplus -33,632 46,470 94,960 158,591 210,377 254,139Operating Margin (%) -26% 19% 30% 40% 46% 51%OPERATING REVENUE 150,508 286,931 363,674 455,692 529,283 579,981Hub Membership 96,315 190,217 235,535 287,803 339,137 373,884Meeting Rooms 15,990 26,034 30,687 36,108 37,543 39,090Event Rooms 30,907 44,730 58,583 74,446 90,305 100,743Support Services 7,296 25,949 38,868 57,335 62,299 66,264OPERATING EXPENDITURE 125,388 153,847 164,838 174,561 181,497 177,485Personnel 43,476 70,492 77,503 82,074 85,335 77,361Rent and administration 70,210 71,447 74,859 79,275 82,425 85,821Public utilities (including Internet) 11,702 11,908 12,476 13,212 13,737 14,304Hub Royalties (2,5% of operating revenue) 0 0 0 0 0 0 * Events revenues include participants’ fees and sponsorships. Source: La Arenera’s Financial Plan 2012-2017
  40. Contacts La Arenera’s Contact InformationLa Arenera’s Steering Team Members• Pablo Espinosa e-mail: pablo@laarenera.org• Paula Gutiérrez e-mail: paula@laarenera.org• Juan Mahecha e-mail: juan@laarenera.org• Carolina Salazar e-mail: carolina@laarenera.org• Jennifer Truijillo e-mail: jennifer@laarenera.org• Germán Forero e-mail: german@laarenera.org• Vladimir Olarte e-mail: vladimir@laarenera.orgHUB Executive Director• Paula Gutiérrez e-mail: hub@laarenera.orgHub Partners• Nicolás Martín e-mail: nicolas@somosmas.org• Carlos Barrero e-mail: carlosandresbarrero@gmail.com

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