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The story of how Holler’s data dept worked with Audi to create a unified view of an Audi customer.
The presentation covers the:
* Issues needed to overcome to bring together a range of disparate data sources
* The 7 steps to building a unified view of your customer
* How a unified view of the customer unlocks value in the organisation.
Clipping is a handy way to collect important slides you want to go back to later.