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Openmind - Digital Services Presentation

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  • 1. Technologically Intelligent 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL Digital Services Presentation
  • 2. Who we are Our Agency Model. Partners, Services, People & Portfolio
  • 3. Our Clients & Partners We have a panel of 35 active clients from different categories & markets
  • 4. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 5. Blue Air Openmind’s expertise and competencies in developing digital solutions - web, social media, mobile - and tactical integration allowed us to solve all the issues encountered and to satisfy the needs of our clients.  We see Openmind as a long term strategic partner. Mirela Tudorache – Secan, Marketing Director 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 6. Kanal D Romania Openmind proved to be a valuable partner that demonstrated very good skills and experience in digital. We discovered wonderful initiatives thought through by serious, positive, and pro-active attitudes within a spirit of innovation. Ugur Yesil, General Manager 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 7. eightytwenty Ireland  While trying to find an online expert to become our digital partner, we experienced many European agencies. After multiple tries and disappointments, we were delighted to discover in Romania the one to become our agency of choice: Openmind Concept.  During our 3 year partnership so far, we were delighted to discover a serious and innovative company, that delivers in time and according to our expectations on all the projects we have partnered on. David Connor, CEO 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 8. How the agency is modelled It has 5 main functions: 1.  Strategy & Planning 2.  Client Services 3.  Project Management 4.  Design Studio 5.  Development Studio 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 9. The Planning Function Our Strategic Process to Deliver Orchestrated Digital Experiences
  • 10. Creative Business Idea We base our planning on a established model that looks at the consumer, the category and the brand as we are seeking to generate insights and to identify opportunities.
  • 11. New Consumer Decision Journey We apply these insights and ideas to the new consumer decision journey modelled by McKinsey. We use it to replace the traditional purchase funnel in order to get an effective performance measurement and to identify ways to optimize conversion. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL Company-­‐driven  Marke1ng   Past  Experience   Advocacy   Product  Experience   Company-­‐driven  Marke1ng   Past  Experience   Advocacy   Product  Experience   Company-­‐driven  Marke1ng   Past  Experience   Advocacy   Product  Experience  
  • 12. Methodology DELIVERY DEVELOPMENT DESIGN DEFNITION We use a modified version of the PRINCE2 methodology for effective project management to focus on what a project is to deliver… 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 13. Methodology …while we activate various documents and resources to deliver on the process. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 14. 6 Thinking Hats Workshops As we believe in collaboration, our workshops are designed around sourcing insights and generate new ideas from everyone involved and exposed to the same business aspects.
  • 15. Planning & Market Research Resources We have full access to various resources and partners that help us understand trends and consumer behaviours as they happen
  • 16. Case Studies How We Delivered Better and Grew Relationships
  • 17. Bulmers deCider How Augmented Reality Drives Sales 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 18. deCider Objective: The objectives of the campaign were to drive on-trade sales of Pint Bottles of Bulmers Original and Light. The effectiveness of this is to be measured on app downloads, competition entrants, and (obviously) sales! 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 19. deCider Solution: We developed the Bulmers deCider augmented reality (AR) app. The app allows consumers to ‘scan’ their Pint Bottle to reveal the Bulmers Orchard. From the label, they can then enter a unique code that will instantly tell them if they have won one of the prizes on offer at that time. Watch the ‘how to video’: http://bit.ly/deCider 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 20. deCider Solution: The campaign is ongoing however results are very strong. The Bulmers deCider went to number one in its category on the Appstore within 24 hours of launch. 33% of download target was hit in the first week. In addition, Bulmers is the first Irish brand to use Augmented Reality to drive an on-pack promotion in Ireland. And sales volumes saw an increase of 12% this summer (compared to previous summer) that can be related back to the usage of the app. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 21. Blue Air Building Smart for Smart Flying 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 22. Blue Air Objective: Building and consolidating a strong online presence that will massively increase sales, raise customer loyalty by offering a secure, trustful and easy to use environment for new and existing flight booking customers and decrease operational costs for the sales and customer care departments. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 23. Blue Air Solution: Designing and building a digital ecosystem that will enable Blue Air booking services on various digital environments and devices – web / desktop and mobile: •  Desktop website •  Mobile website •  Facebook application Designing and building a secure, ergonomic and complete online flight booking environment offering customers multiple payment, booking, pre-flight and post-flight options, awarded in 2013 by eTravel Awards 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 24. Blue Air Solution: Raising customer loyalty through constant actions: •  Social media applications (contests and campaigns) •  Rewarded online applications (Get Rid of Your Boss and Get Rid of Your Boss Reloaded – awarded in 2012 and 2013 at eTravel Awards •  Email marketing Implementing intranet applications that integrate to the main website and booking engine and reduce the amount of requests to customer care departments by offering automated answers to customers’ issues and questions. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 25. Blue Air Solution: Maintaining and improving the whole ecosystem with a dedicated Openmind technical team available 24/7 with instant reaction times and on-the-spot solutions that will solve any issues in enough time to avoid loss of conversions. Constantly and pro-actively acting as a reliable partner in all Blue Air’s activity into the digital environment 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 26. Blue Air Results: Raising and maintaining a growth trend in website traffic, despite Blue Air’s variations in awareness and brand perception Dramatically increasing conversion rate by implementing the highly optimized online booking system Reducing Blue Air’s internal operational costs for the customer care department Organically grew a database of loyal customers that form Blue Air’s advocates Raising Blue Air’s awareness by designing and implementing awarded online products 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 27. Blue Air – The Hashtag Project Seamless Flight Tickets Search Brought Straight on Facebook - zboracum.ro & fb.com/BileteBlueAir 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 28. The Hashtag Project Objective: Smart technologies for a Smart Flying company – keeping Blue Air ahead of other flight operators in the digital environment 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 29. The Hashtag Project Solution: Openmind designed a concept called “Zboara in 3 cuvinte” (fly with three words) based on the new Facebook Hashtags. The concept was implemented as: •  A Facebook hashtag based flight search engine, directly on Facebook walls! Simple and handy to use, only with 3 words: #zbor from to. The automatic response containing the flight quote or other engaging messages is posted directly on users’ Facebook walls. •  A supporting micro-site with a very modern and engaging user interface based on strong visuals from Blue Air destinations and their landmarks 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 30. The Hashtag Project Solution: Developing a quick integration to all the internal booking and reservation systems as to offer light- speed search results and accurate quotes for the flights. Offering maintenance services to maintain and manage the whole system 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 31. The Hashtag Project Results: The campaign was launched these days, and we are expecting to see: •  A substantial raise in flights search immediately after launch •  A substantial raise in flight bookings •  Campaign’s uniqueness transformed it in a viral PR tool for the company and its services •  Blue Air to strongly raise its awareness on all flight-related news and promotions based on the “zbor” keyword, as being the first company in Romania to use the #zbor hashtag and automatically quote flight prices on Facebook. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 32. Kanal D The Most Likeable Entertainer. We Like It! 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 33. Kanal D Objective: Creating and maintaining a digital ecosystem for the young TV station that will sustain and contribute to the growth in awareness, audience and sales of the young TV station. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 34. Kanal D Solution: Designing and building new and modern digital properties that expose TV station’s shows and stars, serving the Programming, Marketing, PR and Sales departments: •  A new redesigned and optimized desktop website •  Mobile website •  Facebook pages and landing pages for top shows •  Microsites for top shows 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 35. Kanal D Solution: Introducing engaging features that bring, keep and return visitors on the website: •  Discussion boards and forums •  Live streaming on web and mobile devices (with real-time conversion) for certain top shows Raising visitors loyalty through constant actions: •  Social media applications (contests and campaigns linked to most popular shows like “Vrei sa fii milionar?” or “Draga mea prietena”) •  Email marketing – sending and measuring results for daily newsletter campaigns to Kanal D subscribers 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 36. Kanal D Solution: Creating a secure, ergonomic and easy-to-use CMS that helps editors and content managers to publish and manage content - news, shows, stars, TV schedule and multimedia galleries. Maintaining and improving the whole ecosystem with a dedicated Openmind technical and design team available 24/7 with fast reaction times 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 37. Kanal D Results: Immediate (30 days after launch) raising the traffic with 50% on the Kanal D main website Doubling the number of visitors by launching microsites for top shows Growing an organic contact database of loyal customers that form an interested audience for Kanal D’s shows 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 38. Bank of Ireland – AllAboutBusiness.ie Sponsorship Evolved into the Largest SME Community in Ireland 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 39. Bank of Ireland Objective: Creating an online location place to promote the Bank of Ireland sponsored Dragons’ Den (Arena Leilor) show 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 40. Bank of Ireland Solution: Extrapolating the idea of businesses being presented online and creating user generated content online, we developed a concept whose target was to actively help BOI grow its B2B community and raise leads based on an organic grown database. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 41. Bank of Ireland Solution: The concept is called All About Business and is implemented as: •  a portal for business owners and representatives to connect, discuss, share problems, knowledge and news •  a powerful engine to match and connect businesses and opportunities based on interests collected through social profiles •  a place to present the Dragons Den show, jury, contestants •  a room for the Dragons’ Den fans to become actively involved into the show through an engaging game called “The Sixth Dragon” and other tools like live chats, multimedia galleries, ratings and reviews, blogs a.s.o. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 42. Bank of Ireland Solution: Developing a powerful CMS to handle all the content generated into, by and for the portal Offering maintenance services to maintain and manage the whole system 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 43. Bank of Ireland Results: Over 100.000 unique registered users and business profiles into the portal Over 10.000 business leads generated from the active users A unique profiling dashboard that collects personal, social and transactional data to generate real-time business intelligence 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 44. Kofi Annan Dialogues Live* Social TV Put in the Hands of Young Leaders dialogueslive.kofiannanfoundation.org 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL * Google Hangouts featured case study
  • 45. Kofi Annan Dialogues Live Objective: Helping One Young World Foundation in connecting Kofi Annan to young leaders all over the world. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 46. Kofi Annan Dialogues Live Solution: Developing a concept based on the idea of Social TV looking to get Mr. Annan as engaged as possible with the relevant audience and allowing technology to express his personal brand while not missing the context of One Young World. 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 47. Kofi Annan Dialogues Live Solution: The concept was materialized into a powerful micro-site embedding the newest technologies in the field: •  A Google Hangouts integrated live streaming module, for live interventions and live debates with connected audience all over the world. •  Live chat with social connections to enable speakers and audience connect and share ideas •  A powerful CMS to manage the live feeds •  Real-time insights so that we keep the community focused on the most relevant and compelling subject matter 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 48. Kofi Annan Dialogues Live Results: Over 10.000 live streaming watchers in 3 live interventions so far Over 1.000 unique viewers connected through social logins and actively involved during each hangout 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 49. Software & Innovations Our Own Products Built for Business Intelligence, TV-commerce & Live Data Visualization
  • 50. Ripple Platform – rippleplatform.com SaaS platform that provides tailored social plugins to build social engagement across web, mobile & social touchpoints & to deliver Actionable Live Intelligence(c) through proprietary insights & analytics
  • 51. Telekinesis – The First Smart TV Commerce Platform A platform solution to build and deploy commerce applications or any other type of applications on Smart TVs. SaaS solution for the future of TV.
  • 52. Open Chart Lab – Data Visualization Library A data visualization library - powered by Ripple – that is capable to display live data on any device. It includes a comprehensive set of effects and animations that can generate dynamic realtime Infographics. E.g. client.rippleplatform.com/havas/worldwide/
  • 53. Media Planning Resources We Drive Insights Through Analytics to Optimize Communications
  • 54. Adaptive Marketing: Interact – Learn - Target An effective communications planning tool that looks at transforming data into insights before optimizing or doing pivotal changes to the way communications are modelled.
  • 55. Media Networks We can access the main advertising networks relevant on the Romanian market. And we are part of the network of agencies that receive constant updates on new ad formats: •  MS Ads Magnetic Canvas, Xbox NUads, versaTiles •  Google AdWords Enhanced Campaigns •  Facebook Newsfeed Video Ads 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL
  • 56. Thank you! 27.02.2014 THIS DOCUMENT IS THE PROPRIETARY PROPERTY OF OPENMIND CONCEPT SRL

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