Besides the performance gains of Exadata, every customer is looking into some type of consolidation. Lower Cost through consolation. Since the Oracle Database Machine offers extreme performance for both OLTP and OLAP workloads, customers can consolidate various pillar based or functional systems into a single machine GMB: Using Oracle’s database security options (Advanced Security, Database Vault, Audit Vault, etc.), customers consolidating workloads on Exadata can rest assured that they need not sacrifice performance and scale for security. Certified for the Exadata platform, Oracle’s comprehensive database security portfolio helps customers better satisfy their compliance mandates and protect their information from a wide array of threats, internal and external.
The benefits that this approach provide are lower cost, higher quality of service and higher manageability than current silo approach.Some organizations are adopting a piecemeal approach to this challenge by simply virtualizing the servers. While this brings cost savings because it increases the utilization of servers and reduces the need to purchase new machines, it does not contribute to ensuring a high QoS for all apps, and it creates a more complex environment to manage as the number of entities sprawls.
Ericsson saw Exadata as an opportunity to drive out costs while examining data on a broader basis. Previously Ericsson was only reporting cell data on a monthly basis. Now they are collecting daily cell data which as completely changed their view of the business. A half rack will drive the implementation of the cell tower database on Exadata.
The Business Value of Oracle Exadata<br />
<Insert Picture Here><br />Exadata Discussion Topics<br />The Business Value of Exadata<br />The Solution Overview<br />Proof Points<br />
Ready within days</li></ul>Complete<br />3<br />
Extreme PerformanceGame Changer = Integrated HW + SW Innovation<br />Dynamically Scalable<br />Unlimited Linear Scaling of Data Bandwidth<br />Allows data to reside in extended memory for 10x better IO response time<br /> 5.25 Terabytes Flash per rack<br />10X to 100X speedup for queries <br />Database aware storage executes queries at the disk layer<br />40 Gb/sec fault-tolerant unified server and storage network <br />Breaks data bandwidth bottleneck<br />10x to 50x compression ratios<br />Optimized for speed and space reduction<br />Massively Parallel Architecture<br />Flash Cache<br />Smart Scans<br />Infiniband Network<br />Hybrid Columnar Compression<br />
Lower IT CostsConsolidate on the Database Machine<br />Consolidate ALL database applications<br /><ul><li>Warehouse oriented bulk data processing
Less datacenter resources</li></ul>Extreme Compression<br /><ul><li>30x results in read on warehouse
15x results with table and index compression</li></li></ul><li>Consolidation in the Database Cloud<br />Oracle<br />Exadata<br />Shared <br />Database<br />DB<br />Shared <br />Cluster<br />OS<br />ROI<br />Shared <br />Server<br />Storage<br />Server<br />Consolidation<br />Consolidates Servers, Storage, OS and DB<br />Dedicated<br />Silos<br />
CompleteOptimized Enterprise Scalability & Reliability<br />Server Storage Network Software<br />Scalable<br />Scales from a quarter rack to a full rack to 8 rack cluster by just adding wires<br />Scales to hundreds of storage servers<br />Multi-petabyte databases<br />Fault Tolerant<br />Failure of any component is tolerated<br />Data is mirrored across storage servers<br />
Even if cell or disk fails during a query</li></li></ul><li>Exadata Flash Solves the Random I/O Bottleneck<br />Sun Oracle Database Machine has 5 TB of flash storage<br />4 high-performance flash cards in every Exadata Storage Server<br />Sun Flash Accelerator F20 PCIe Card<br />Smart Flash Cache caches hot data<br />Knows when to avoid caching to avoid flushing cache <br />Allows optimization by application table<br />Oracle is the First Flash Optimized Database<br />
Performance Advantage<br />Unique performance<br /><ul><li>I/O Throughput Up to 50 GB per second1
Random I/O RateUp to 1 million I/O’s per second2</li></ul>1 Uncompressed data from Flash (full rack) – compression increases throughput by the compression ratio. <br />2Full rack (56 flash cards)<br />
Data is stored by columnand then compressed<br />Query Mode for data warehousing<br />Optimized for speed<br />10X compression ratio is typical <br />Scans improve proportionally<br />Archival Mode for infrequently accessed data<br />Optimized to reduce space<br />15X compression is typical<br />Up to 50X for some data<br />Up To<br />50X<br />Exadata Software: Hybrid Columnar Compression<br />
Compression Advantage<br />Size of 100 Terabyte DW after compression<br />=<br />10 TB<br />40 TB<br />70 TB<br />
Security AdvantageComprehensive Protection for the Exadata Platform<br />Hardware Accelerated Database Encryption<br />8X faster than software-only encryption<br />Secure data at rest on both disk and tape<br />Transparent to applications<br />Strong Access Controls<br />Privileged user and multi-factor controls<br />Protect against privileged account misuse<br />Transparent to applications<br />Monitoring and Reporting<br />Streamline compliance reporting<br />Monitor SQL and database audit data<br />Thwart SQL injection threats<br />
Brian CampSVP, Infrastructure Services<br />KnowledgeBase Marketing<br />“After carefully testing several data warehouse platforms, we chose the Oracle Database Machine. Oracle Exadata was able to speed up one of our critical processes from days to minutes. The Oracle Database Machine will allow us to improve service levels and expand our service offerings.”<br />
Ericsson<br />Telecomm: Better, more timely business information at lower cost<br />CUSTOMER PERSPECTIVE<br />With Exadata, Ericsson will automate data collection to a centralized server. End Users can then initiate a rules engine which correlates data from multiple sources, analyze performance and call quality and triggers actions (problem tickets and dispatch) for RF Engineers.<br />CUSTOMER OVERVIEW<br />Ericsson has responsibility for cell towers and accompanying components (antennas and switches) used by various carriers (Sprint, AT&T, etc). They are required to meet/monitor SLAs and be able to quickly identify trouble spots and respond efficiently in the event of lapses in performance. In order to accomplish this, data (tower_id, switch_id, zipcode, lat/long, time, call status, etc) is collected from each cell tower switch, processed and stored in a database for analysis. <br />CHALLENGES/OPPORTUNITIES<br /><ul><li>Current collection process is manual: RF Engineers drive to each cell tower collecting info for his market onto a laptop then performing analysis locally.
Opportunity to drive out costs while examining data on a broader basis.
Competed against incumbent Netezza</li></ul>SOLUTIONS<br /><ul><li>One Database Machine Half Rack (Prod) and one Quarter Rack (Test/Dev) and Exadata Server Storage Software.
Additional Software: RAC, Tuning/Diagnostics Packs, Partitioning, Advanced Compression</li></ul>RESULTS<br />Exadata provides the following business value:<br /><ul><li>Tremendous cost savings, eliminate RF Engineer manual data collection
Reduce turnaround time from time data is collected until the time it is ready for reporting: 30 days down to hours
Ability to report at a national-level versus just market-level
Support for large data volumes while maintaining extreme performance</li></li></ul><li>CUSTOMER COMMENT<br />“The results of the BI query and ETL performance tests in the proof-of-concept were shocking…” <br /> SVP, Technology Design<br /> Bala Subramanian<br />COMPANY OVERVIEW<br /><ul><li>300,000 Employees
Growth through acquisition (Merrill Lynch, Countrywide)</li></ul>Previous Platform v Exadata Environment<br />B of A chose Exadata over Netezza and Teradata because they felt it was the best fit for their DW given their very large Oracle database footprint. <br />Also Oracle Enterprise Manager as the management standard highlighted Oracle’s strength and Teradata and Netezza’s weakness in this area.<br />Looking at Exadata as a consolidation platform for a large number of their Oracle databases was very significant<br />GOALS<br /><ul><li>Increase application performance to meet LOB SLA’s.
Move to a platform that will scale and grow with business needs</li></ul>CHALLENGES/OPPORTUNITIES<br /><ul><li>Traditional DB Environment was increasingly unable to meet scaling requirements and resulted in frequent performance problems.
Reporting demands associated with BASEL II and other compliance initiatives were stressing existing infrastructure.
Storage growing 50% year over year</li></ul>RESULTS<br /><ul><li>B of A saw 20x performance improvements as compared to the same test executed in their existing infrastructure.
Bank orders 2 half-racks (OBIEE and HR Analytics)
3 new full racks on order now!</li></li></ul><li>Sony Media Software<br />CUSTOMERPERSPECTIVE<br />As a long-time Oracle customer, Sony Media Software & Services saw that a fully integrated solution from Oracle allowed them to leverage in-house expertise thus reducing their business, technical and financial risks vs the competition (Greenplum)<br />COMPANY OVERVIEW<br /><ul><li>171,300 Employees (Global) 4,500 (SMSS)
Electronics, Audio, Video, Communication, Music, Information Technology, Motion Pictures, Television, Computer Entertainment & Games </li></ul>WHY ORACLE WON<br /><ul><li>Customer very pleased with overall Exadata performance
Why Exadata?<br />Exadata Improves Strategic Value of Business Information<br />Unsurpassed performance optimized in hardware & software for Oracle DB<br />Delivers faster strategic business info to decision-makers<br />Improves overall Quality of Service for business owners <br />Exadata Lowers Costs<br />Dramatic reductions in storage costs (e.g., Hybrid Columnar Compression, Automatic Storage Management)<br />Platform for DB server and storage consolidation yields major savings all through the IT value chain (e.g., server, storage, power, headcount, floorspace) <br />Exadata Improves Time-to-Benefit<br />Faster deployment, lower risk from a complete database machine<br />Designed, integrated, tested and delivered ready to load data<br />Leverages your investment in Oracle Database and existing best practices<br />
Exadata Oracle Database MachineSolution of every datacenter<br /><ul><li>Massively parallel intelligent grid – ‘private cloud’