Elite Executions  National Sports Center for the     Disabled - Kansas City       Sporting Chance  Individual Giving Campa...
Valerie Reed                                           Objective                                                          ...
E Elite Executions          Valerie Reed               Brand Manager   vkreed@gmail.com www.eliteexecutions.com           ...
April, 24, 2010 Mr. Bob Kendrick 4600 E. 63rd Street Kansas City, MO 64130 Dear Mr. Kendrick:                             ...
Elite Executions’ Web site:www.eliteexections.iweb.com           Shown:        • Home page       • Contact Page           ...
Brand Strategy for NSCD-KCWhat are the specific needs to be addressed by a branding campaign?Community awareness is the ne...
Brand Audit for NSCD-KC     Partners: YMCA of Greater Kansas City, Mid America Games, The Rehab Institute of KC, Kansas Ci...
This brand is not well known outside of the “disability world”, causing a negative effect for5.   Brand Identityvolunteers...
NSCD-KC ProposalNSCD offers free sports camps to children with physical, mental and emotional disabilities. With nearlyBac...
None       BudgetAll materials included in proposal to be completed May 6, 2010.TimelineBeing a non profit company, NSCD t...
Volunteer Survey                                           SurveysSport_____________________                 Age__________...
Portfolio Pieces                                              Bank of Lee’s Summit                                        ...
Hammerfist MMA                                       HammerFist                                                           ...
SMMC - Infertility Awareness WeekClient: Shawnee Mission Medical Center -        Reproductive Medicine and Infertility    ...
Sporting Chance Print Material        - Brochure             •        - Print Ad    - T-Shirt Designs- Facebook informatio...
Brochure                                                                                             Sporting             ...
Billboard             Sporting                       hanceGive a childthe chance...to climb tothe top                NSCD....
Facebook Page                                   Sporting                                                hance             ...
T-Shirt Designs   Sporting                  hanceVolunteer Children
Print Ad                                     Sporting                                     hance    Give a child...the chan...
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  1. 1. Elite Executions National Sports Center for the Disabled - Kansas City Sporting Chance Individual Giving Campaign Proposal E
  2. 2. Valerie Reed Objective E Elite Executions Provide quality materials, based on client’s needs and wants, at a professional, creative and timely manner, with the client always in mind. EducationBachelor of Arts in Communication with emphasis on Advertising and Public Relations, to be awarded December 2010 - Avila University, Kansas City, Missouri Cumulative GPA: 3.569 Major GPA: 3.90 Associates in Art, December 2008 - MCC Longview, Lee’s Summit, Missouri Honor Roll: 3.35 Technology Skills Intermediate in Microsoft Word, Power Point, Excel and Publisher. Adobe Photoshop, InDesign and Illustrator. Work Experience Modern Marketer Elite Executions, Pleasant Hill, MO, January 2009 - Present • Seek prospective clients for brand building • Create branding campaigns and design work Graphic Design and Marketing Intern. Shawnee Mission Medical Center, Shawnee Mission KS, January 2010 – Present • Assist the brand manager to create fliers, brochures, poster, cards, newsletters, etc • Work under senior marketing and communication specialist to ensure office continues to run smoothly, answer phone calls, and attend conferences. Executive Operations & Advertising Associate Director. Talon Advertising Group (TAG), Talon News Magazine, Avila University, Kansas City, MO, August 2009 to Present • Build relationships with local businesses who advertise in the newspaper. • Head the newspaper print editions Awards & Activities Avila University Dean’s List: Spring 2009, Fall 2009 IABC member: 2009-2010 TAG - Student AAF Chapter member: 2009-2010 816.810.5175 Pleasant Hill, MO vkreed@gmail.com
  3. 3. E Elite Executions Valerie Reed Brand Manager vkreed@gmail.com www.eliteexecutions.com The Best Working For You c 816.810.5175 f 816.322.1175 ValBrandrieManager e Reed Valerie established Elite Executions (EE) while still working towards her Bachelor of Communication at Avila University. The drive behind Valerie and EE is her skill of precision and creativity. Throughout her educational career she has strived to do and be the best she can. Valerie’s accomplishments include Dean’s List, Student Scholar Day, Executive Editor and Most Outstanding Member for leadership of Avila’s Talon News Magazine. She is a Kansas City native who has grown up in South Kansas City and graduated from Raymore- Peculiar High School in 2007. From there she has also acquiredan Associate of Arts degree from Metropolitan Community College-Longview. Throughout Valerie’shigh school days, she was a member of Broadway Babies’ Center Stage Dance Company. This allowedher to break out of her shell and become the wonderful young lady she is today. E
  4. 4. April, 24, 2010 Mr. Bob Kendrick 4600 E. 63rd Street Kansas City, MO 64130 Dear Mr. Kendrick: E Elite Executions We had discussed in our meeting, Tuesday, April 13, as well as through e-mails, about branding the individual giving campaign - Sporting Chance. This report will go in detail about providing for two goals, Avila/community awareness and increasing individual support through volunteers. The campaign’s logo, Facebook information, a brochure, print ad, billboard and T-shirt designs are all included in the details in this proposal. If you have an questions or concerns do not hesitate to contact me at 816.810.5175 or vkreed@gmail.com Sincerely, Valerie Reed Brand Manager The Best Working For You816.810.5175 Pleasant Hill, MO vkreed@gmail.com
  5. 5. Elite Executions’ Web site:www.eliteexections.iweb.com Shown: • Home page • Contact Page E • Position Page • Portfolio Page • Presentation Page
  6. 6. Brand Strategy for NSCD-KCWhat are the specific needs to be addressed by a branding campaign?Community awareness is the need of NSCD. With a great program, allowing great opportunitiesfor the disabled, more help is always needed. Specifically, this campaign is targeted towardsgaining new volunteers.What is needed to connect client brand with college students?Inclusion and participation are needed for NSCD to connect with college students. Almost everycollege has sports teams and practice areas; that is the basic necessities for NSCD’s sports camps.College athletes get to share their love of sports with those who are less fortunate while givingdisabled children a chance that they wouldn’t ordinarily receive.What event, cause or program is being promoted?The Sporting Chance Individual Giving Campaign.How does the event or program advance the client and stakeholderbrands?This campaign would allow NSCD to expand and spread the word about their organization to thecommunity. With the access of Avila’s athletes and grounds that would help with volunteers andcut back on funding. E
  7. 7. Brand Audit for NSCD-KC Partners: YMCA of Greater Kansas City, Mid America Games, The Rehab Institute of KC, Kansas City,1. External Partners and Customers Missouri Parks and Recreation, Kansas City Metro Area Special Olympics - Missouri and Kansas, Johnson County Parks and Recreation, Buddie’s Buddies. Sponsors: Wells Fargo Bank, The Sports Authority, Winter Park Resort, RE/MAX International, Avocet Communications, Denver Broncos Football Club, The Denver Post, Saunders Construction, Epicurean Catering, Hertz Kansas City is the only National Sports Center for the Disabled (NSCD) satellite office. NSCD2. Internal Stakeholdershas been around for 40 years, but the Kansas City location is still fairly new and very small. There areonly a handful of associates led under the Executive Director, Bob Kendrick. Kendrick hopes to expandcommunity awareness, along with bringing on David DeJesus, from the Kansas City Royals, to be NSCD-KC’s spokesperson. Having a well-known spokesperson will bring on even more credibility to theprogram. NSCD is truly a one-of-a-kind program. The closest competitor would be Special Olympics, but3. Competitive Reviewthey mostly focus on mental disabilities, while NSCD focuses on physical and emotional disabilities. Also,Special Olympics of Kansas City is a partner of NSCD. The mission of the NSCD is to provide quality outdoor sports and therapeutic recreation programs4. Brand Value Propositionthat positively impact the lives of people with physical, cognitive, emotional, or behavioral challenges. This program offers the “test” for children and parents to see if the disabled child likes and benefitsfrom sporting activities. These children love the sports camps and this program allows new doors to openfor them. E
  8. 8. This brand is not well known outside of the “disability world”, causing a negative effect for5. Brand Identityvolunteers and funding. The small number who do know about NSCD’s programs love it. Communityawareness is not to its full potential, one great way to help is with the hopeful spokesperson, DavidDeJesus. With not many rungs in the corporate ladder, there isn’t much miscommunication or6. Brand Architecturemisrepresentation going on. The product is the child and parents’ satisfaction of their chance at sports.With a very positive effect on all participants’ lives, there is much clarity established. NSCD has a well-established message throughout; its struggling with reaching the intended7. Communications/Messagingaudience. Visually, NSCD has a picture of a seeing eye dog looking up a mountain, with the suggestion thatthe child has climbed up. A picture is worth a thousand words and that picture says what NSCD wants toget across; they give disabled children the chance to do the impossible. Being a free program, NSCD thrives on volunteers and sponsorships/funding. No money needs to8. Budgeting/Allocationbe spent on current volunteers, but to acquire more, it will be needed. Advertising through print mediaand potentially commercials is something that money needs to be spent on. E
  9. 9. NSCD-KC ProposalNSCD offers free sports camps to children with physical, mental and emotional disabilities. With nearlyBackground/Need20,000 lessons annually, it is evident that volunteers and funds are strongly needed, as these camps arefree to the children. Providing these unique camps, in winter and summer, is a “test” for the children.Instead of parents paying for expensive sports lessons, this is an opportunity to see if their child enjoys it.Not only do the children love it, new doors are opened for them that otherwise would not.With 40 years of providing disabled children the ability to participate in free sports camps, NationalSports Center for the Disabled (NSCD) has opened its first satellite office in Kansas City, Missouri. In orderfor the sports camps to run effectively, volunteers are needed.College-aged athletes.Target AudienceIncrease Avila/community awareness and individual support with volunteers while hoping to generateGoalsvolunteers. • Obtain 20% of Avila Athlete’s to volunteer in the program.Primary Objective  Grow program 5% each year. Secondary ObjectiveTo increase the NSCD volunteers by 20%, the campaign will need to be branding in order to promoteSolution Overviewcommunity awareness. This will be done by creating a logo, Facebook information, billboard, a brochure,print ad, and T-shirt designs. These materials will help get the word out to help Avila understand theimportance of this program. NSCD, currently, is barely in the media world, with just a web site. With the Kansas City branch Strategies only having a tab of the main web site, doesn’t allow much exposure. Through rigorous promoting on and off the Avila campus will expand the community’s awareness and volunteers. E
  10. 10. None BudgetAll materials included in proposal to be completed May 6, 2010.TimelineBeing a non profit company, NSCD thrives on volunteers, sponsorship, and donations.Implementation/ChallengesThis doesn’t allow a budget, right now, for campaigns. Also, the time constraint pushed on this campaign,doesn’t give much time for creativity and implementation.How many volunteers were obtained for the sports camps at Avila?EvaluationHow many children attended the sports camps? E
  11. 11. Volunteer Survey SurveysSport_____________________ Age__________ Gender______________________How did you find out about the Sporting Chance sports camps at Avila?What made you decide to volunteer for Sporting Chance?Would you like to volunteer for future Sporting Chance camps?What was your most satisfying moment while volunteering for Sporting Chance?Would you refer your peers to volunteer as well? Explain yes or no. Thank you for your time and patience volunteering for Sporting Chance.Children SurveySport_____________________ Age__________ Gender______________________How did you find out about the Sporting Chance sports camps at Avila?What made you decide to enroll for Sporting Chance?What was your most satisfying moment while participating in Sporting Chance camp? Which one did you Eattend?Would you refer your others to participate as well? Explain yes or no.
  12. 12. Portfolio Pieces Bank of Lee’s Summit You’re Our CoreClient: Bank of Lee’s SummitObjective: Plan and create their annual Customer Appreciation Day. Bank of Lee’s SummitTheme: “You’re Our Core” Customer Appreciation Day - apple cider instead of soda - prizes include red Apple iPodsPlan Includes: Friday, October 15, 11a.m. - 4 p.m. - flier - outside banner to use in coming years - statement stuffer - Hot Dogs & Apple Cider - - event proposal - Games & Prizes - - news letter story - Be Registered to Win an Apple iPod Nano - - lobby signage AND MORE! Bank of Lee’s Summit is a member of FDIC Bank of Lee’s Summit Customer Appreciation Day Bank of Lee’s Summit E Invites You to Celebrate Customer Appreciation Day! Friday, October 15, 11a.m. - 4p.m. Please let us thank you with some good food, fun games, great prizes, and the chance to win an Apple iPod Nano! Bank of Lee’s Summit is a member of FDIC
  13. 13. Hammerfist MMA HammerFist Hammerfist MMA has become the Training MMA place to train for local and professional mixed martial arts Uninterrupted coaching Achieve personal fitness goals Personal Training and MMA Training both available. Visit or call Hammerfist MMA, Defend Like A Champion Just for kids Great kid-oriented workout www.teamhammerfistmma.com Build discipline, focus and 816.352.5766 self-confidence This class is open to ages 5 through 13. Women’’s : MMA Fitness 310 S. Lincoln Core fitness and cardio training Manage stress, build self-defense and Raymore, Missouri self-confidence. Mixed Martial Arts Beginners:: Learn the principles behind MMA: Boxing, kickboxing, Muay Thai,wrestling and Jiu Jitsu Minimum age for this class is 14. Advanced:: Enhance basic knowledge of MMA Prepare for competition Sparring will be a regular occurrence. Team HammerFist MMA Team HammerFist MMA DEFEND LIKE A CHAMPION Hammerfist MMA has become the place to train for local and professional mixed martial arts. • Mixed Martial Arts - Jiu Jitsu, Boxing, Kick Boxing, ________________________________ Muay Thai, & Krav Maga ________________________________ • Self-Defense - Women’s only in a mixed martial art ________________________________ aerobic style workout. HammerfiFist MMA • Training - Cardio and conditioning. 816-352-5766 www.teamhammerfistmma.com www.teamhammerfistmma.com find us on Facebook 310 S. Lincoln, Raymore, Missouri EHammerfist MMA is a mixed martial arts company run by one man since 2007, in Raymore, MO.With only a poorly designed web site, I gave them these print materials as well as setting up aFacebook fan page. Within only a couple months, the number of fans has grown to over 220.Objective: Increase community awareness, mainly for the women’s self defense class, but also for therest of the MMA courses.Materials created: Bi-fold brochure, postcard, Facebook fan page, tagline, edits to main web site.
  14. 14. SMMC - Infertility Awareness WeekClient: Shawnee Mission Medical Center - Reproductive Medicine and Infertility National Infertility Awareness Week April 24-May 1Objective: Using SMMC - RMI theme, create a Did you know infertility affects 10 percent of the population? Chances are you or someone you know will be touched by infertility and its stressors. National Infertility Awareness Week is a movement to let couples flier, poster, and double-sided postcard know they are not alone in their struggle to conceive. informing about National Infertility What does infertility mean? Awareness Week. Nearly one out of six American couples experiences difficulty conceiving. According to the American Society for Reproductive Medicine (ASRM), infertility is defined when a couple is unable to conceive within 12 months of stopping contraception. Statistics show that one-third of infertility issues reside within the female; one-third within the male; and one-third are a combination of issues related to both parents. Contributing Factors to Female Infertility: • Age • Polycystic Ovarian Syndrome (PCOS) • Endometriosis • Irregular ovulation • Reproductive organ surgery • Sexually Transmitted Infections (STIs) • Smoking • Premature menopause Contributing Factors to Male Infertility: • Age • Testicular surgery or injury • Exposure to chemicals • Exposure to significant amounts of heat • Smoking • Sexually Transmitted Infections (STIs) • Congenital disorders • Hypothalamic/pituitary dysfunction National Infertility • Structural abnormalities RMIkc.com How is infertility treated? 913-432-7161 • Testicular cancer Awareness Week According to ASRM, approximately 85-95 percent of infertility cases are treated with drug therapy or Shawnee Mission, KS 66204 surgical procedures. Fewer than three percent need advanced reproductive technologies like in vitro 8901 W. 74th Street, Suite 269 fertilization (IVF). Georgetown Medical Building New location opening June 2010 Reproductive Medicine & Infertility ASK-A-NURSE Resource Center at 913-676-7777. To schedule an appointment, call 913-432-7161 or the Colleen Milroy, MD, will begin seeing patients late-July. New location opening June 2010 Scheduling July appointments starting May 3. Georgetown Medical Building 8901 W. 74th Street, Suite 269 Salt Lake City, Utah. Shawnee Mission, KS 66204 Infertility at the University of Utah in 913-432-7161 fellowship in Reproductive Endocrinology and RMIkc.com She completed an OB/Gyn residency and served a of Kansas School of Medicine. To learn more about reproductive medicine and the most advanced technology available, view a Colleen Milroy, MD, earned her medical degree from the University one-hour Webcast featuring Reproductive Medicine & Infertility (RMI) physicians. Board-certified in Obstetrics and Gynecology, For more information, visit ShawneeMission.org/Webcasts. welcomes its newest colleague, Colleen Milroy, MD. Reproductive Medicine & Infertility (RMI) Reproductive Medicine & Infertility (RMI) National Infertility Awareness Week April 24-May 1 welcomes its newest colleague, Colleen Milroy, MD. Did you know infertility affects 10 percent of the population? Chances are you or someone you know will be touched by infertility and its stressors. National Infertility Board-certified in Obstetrics and Gynecology, Awareness Week is a movement to let couples know they are not alone in their Colleen Milroy, MD, earned her medical degree from the University of Kansas School of Medicine. struggle to conceive. She completed an OB/Gyn residency and served a fellowship in Reproductive Endocrinology and Did you know? Infertility at the University of Utah in • Nearly one out of six American couples experiences difficulty conceiving. Salt Lake City, Utah. • According to the American Society of Reproductive Medicine (ASRM), infertility is defined when a couple is unable to conceive within 12 months of Scheduling July appointments starting May 3. stopping contraception. Colleen Milroy, MD, will begin seeing patients late-July. • Statistics show that one-third of infertility issues reside within the female; one-third within the male and one-third are a combination of issues related to both parents. To schedule an appointment, call 913-432-7161 or the ASK-A-NURSE Resource Center at 913-676-7777. • With appropriate therapy, more than half of couples who experience infertility are able to conceive. • According to ASRM, approximately 85-95 percent of infertility cases are treated with Reproductive Medicine & Infertility drug therapy or surgical procedures. Fewer than three percent need advanced New location opening June 2010 reproductive technologies like in vitro fertilization (IVF). E Georgetown Medical Building 8901 W. 74th Street, Suite 269 Shawnee Mission, KS 66204 To learn more about reproductive medicine and the most advanced technology available, 913-432-7161 view a one-hour Webcast featuring Reproductive Medicine & Infertility (RMI) physicians. For more information, visit ShawneeMission.org/Webcasts.
  15. 15. Sporting Chance Print Material - Brochure • - Print Ad - T-Shirt Designs- Facebook information - Billboard E
  16. 16. Brochure Sporting hance Sporting Kansas City Sponsors Sage hance Magical Memories Photography United AccessNSCD-KC’s Sporting ChanceThe Sporting Chance program is primarily to raise Community Campsawareness of NSCD and to initiate an individual giving These free, interactive camps feature basiccampaign. NSCD-KC, to date, has never orchestrated drills adapted to individuals with any type of disabilitya strategic effort to reach the masses in an effort to ages 6 to 18. The 2-hour camps include instruction,garner support for the organization and the programs use of equipment and will wrap up with a lunchwe provide. Sporting Chance will be that first attempt or snack celebration for all. There also may beand will be focused on generating the necessary appearances by players or alumni players, mascotsresources that enable kids (6-18) to participate in and coaches. The camps are perfect for anyoneour series of free Sports Camps (Soccer, Basketball, interested in learning about a sport, developing a newBaseball & Football) and the development of other skill, or just having fun!sports-related camps. • KC Wizards • KC Basketball • KC Golf Clinic • KC Royals • KC Golf Classic • KC Chiefs • KC Ability Day • KC Avila EaglesVolunteersWithout our volunteers, the NSCD would not bethe program it is today: the largest, most successfulprogram of its kind in the world. Summer/Fall ProgramsThe statistics are impressive: • Golf • Cycling Courses• This year’s volunteers have a total of 5,700 years of • Cycling Rides • Canoeing experience with the NSCD. • Swim Lessons • Family Fun• The average volunteer has been involved with the program for 8.6 years.• Over 50 volunteers have Professional Ski Instructors Winter Prgrams of America certification. • 3 week session • Skiing 101 • Private lesson • Symposium
  17. 17. Billboard Sporting hanceGive a childthe chance...to climb tothe top NSCD.org
  18. 18. Facebook Page Sporting hance Fan Page Capabilities: • Wall • Basic information • Discussions & Reviews • Photos • Links • Friends & FansProfile Page Capabilities:• Wall• Detailed information- interests & activities• Friends• Photos• Links• Become fans of others• Join groups/causes• Receive notifications
  19. 19. T-Shirt Designs Sporting hanceVolunteer Children
  20. 20. Print Ad Sporting hance Give a child...the chance to climb to the top 4600 E. 63rd Street Sporting Kansas City, MO hance NSCD.org

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