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  • 1. Bank of Lee’s Summit Customer Appreciation Day Valerie Reed reed156919@avila.eduA fun filled day of free food, activities and games to show a big “thank you” to thecurrent loyal customers.GoalsExpress their appreciation to their dedicated customers, of all ages. With games, food andactivities, the goal is to say a big “thank you” to all Bank of Lee’s Summit customers.Games will include a coin and M&M guessing game, which the winner will receive theproduct, and grabbing for apples; a couple apples will have a prize sticker on the bottom,with one (or two) chances to win a red Apple iPod. Food will be hot dogs and apple cider.ObjectivePrimary: To thank current customers.Secondary: Gain new customers, by representing community values.Strategies for successKeeping the customer in mind, create a fun- filled day with food and games. This willshow the customers that the Bank of Lee’s Summit, truly, is appreciative. Target Audience Primary: Current bank customers. Secondary: Prospective customers.ChecklistBudget: April 1Fliers/Banner/Signs: April 7Budget$4,000 for all 4 locations Table and chair rental (Celebrate KC): Chairs: $.75/chair = $200– 200 chairs Table: $7/banquet table = $150 – 20 tables Hot dogs: $375 Cider: $500 Cups: $400 Condiments & Napkins: $100 Advertising: Banners: $200 In-House Printing: $200
  • 2. Decorations (& remaining budget): $365 Visa Gift Cards: $800 Thank You Gifts: $400 Prizes (M&M’s, Money Jar, iPod): $110 Advertising permit: $200Consider logistics- Four volunteers per locationPlan publicityThis event will require gaining the awareness of the community. Advertising tools will bethe local newspaper, partners’ newspapers, fliers, lobby signage, outdoor signage,statement and e-statements stuffers, and information on the bank’s website homepage.Evaluate the eventThe amount of customers; did advertising get across?Did the customers have fun and get the idea that this event is thanking them?What was overlooked?
  • 3. Bank of Lee’s Summit Celebrates “You’re Our Core”Customer Appreciation WeekBy: Valerie Reed It is that time of year again, and the Bank of Lee’s Summit family wants to showtheir appreciation to all their loyal customers. Bank of Lee’s Summit would like to inviteall of their customers to Customer Appreciation day; “You’re Our Core,” Friday, October15th from 11 a.m. to 4 p.m. Be sure to bring the whole family. Freshly grilled hotdogs and crisp apple ciderwill be served. Take a chance and enter the Visa Gift Card giveaway, test your skill at thecoins and M&M’s. count. Remember, the winner of the games will take home the entirejar of coins or M&M’s. This year, Bank of Lee’s Summit is also giving away a red AppleiPod Nano! Register at the apple grab for your chance to win. Bank of Lee’s Summit hopes to see all of their customers at each of their fourlocations.Come join us for a day of free food, fun games and great prizes!
  • 4. You’re Our Core Bank of Lee’s SummitCustomer Appreciation Day Friday, October 15 11a.m. - 4 p.m. - Hot Dogs, Chips & Drinks - - Games & Prizes - Bank of Lee’s Summit is a member of FDIC
  • 5. You’re Our Core Bank of Lee’s SummitCustomer Appreciation Day Friday, October 15 11a.m. - 4 p.m. - Hot Dogs, Chips & Drinks - - Games & Prizes - Sign up to win an Apple iPod Shuffle! 210 SW Main St • 1101 SW 3rd St 1021 NE Sam Walton Ln • 250 SW Greenwich Dr
  • 6. How Many M&M’s?submit your best guess towin the JAR of M&M’s!
  • 7. Guess the “Shuffle” up to Amount register for ansubmit your best guess towin the JAR of COINS! Apple iPod!
  • 8. Win a Family Fun Pack at Visa Gift CardParadise Park! Giveaway!
  • 9. You’re Our Bank of Lee’s Summit Customer Appreciation Day Friday, October 15 11a.m. - 4 p.m. - Hot Dogs, Chips & Drinks - - Games & Prizes -
  • 10. Bank of Lee’s SummitInvites You to Celebrate Customer Appreciation Day! Friday, October 15, 11a.m. - 4p.m.Please let us thank you with some good food, fun games, great prizes, and the chance to win an Apple iPod! Bank of Lee’s Summit is a member of FDIC