Marketing with Meaning - Facebook Bhargav Kunnamkode

Topics Discussed Marketing Campaign Identifying target segments Display Advertising Customized Banners

Marketing Campaign

Identifying target segments

Display Advertising

Customized Banners

Identifying Target Segment Identifying target segment is crucial to understand what demographic audience to focus advertising spending (18-24) and (35+) demographic have greatest potential in the market. Although (35+) segment will not continue to stay as active over later years their current spending power is high and can help attract advertising clients

Identifying target segment is crucial to understand what demographic audience to focus advertising spending

Display Advertising Portray perception of “Connection” and “Sharing” through banners that speak in the language of individual target segments (Facebook value proposition should align with target user’s identity) International locations must have localized feel to give a ‘personalized’ touch and generate more buzz across users Facebook India logo

Portray perception of “Connection” and “Sharing” through banners that speak in the language of individual target segments (Facebook value proposition should align with target user’s identity)

International locations must have localized feel to give a ‘personalized’ touch and generate more buzz across users

Customized Banners : Generation X Customer Segment : 35+ yrs Value Proposition : Staying connected with old friends you have not met in a long time Probable websites (behavioral targeting): University Merchandise Stores, http://www.collegegear.com/ Alumni Websites (Local Chapters), http://www.dukealumni.com/

Customer Segment : 35+ yrs

Customized Banners : Generation Y Customer Segment : 18-24 yrs Value Proposition : Building relationship with friends by sharing information Probable websites (behavioral targeting): Gaming Websites, http://www.gamespot.com/ , http://www.ign.com/

Customer Segment : 18-24 yrs

Customized Banners : Global Audience Customer Segment : International (eg: India) Value Proposition : Local feel for social networking, Personalized look for Facebook Probable websites (behavioral targeting): Indian website with high traffic Entertainment websites, http://www.rediff.com/ Sports websites, http://www.cricinfo.com/

Customer Segment : International (eg: India)

Bhargav Kunnamkode [email_address]