• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Multicultural Marketing - WordCamp Miami 2012

Multicultural Marketing - WordCamp Miami 2012






Total Views
Views on SlideShare
Embed Views



2 Embeds 8

http://www.linkedin.com 6
https://www.linkedin.com 2



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.


12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Translations might work for some clients with certain restrictions. It all depends on several factors. Regarding budgets and costs, companies should also be paying attention at ROI. Sometimes, a website can be far more profitable than a store.

    Websites tended to be an afterthought years ago. These days, that's just a missed opportunity. Sites can easily become the core of a campaign, increasing exposure, sales and building a brand. There are simpler solutions for lower budgets, though.

    Think about this: How much does a TV spot cost? What about a traditional store? A site could potentially have more viewers than a TV commercial and far more sales than a store. It's all about doing things right. Integration is key.
    Are you sure you want to
    Your message goes here
  • so you prefer for a company to have multisite vs just translation.. interesting. What do companies say about this? Do they mind that it costs them a little more? I mean, I completely agree that translations on sites sometimes make no sense whatsoever, but we're always being told that if a company doesn't have much money we must leave websites as an afterthought almost. What do you think?
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Multicultural Marketing - WordCamp Miami 2012 Multicultural Marketing - WordCamp Miami 2012 Presentation Transcript

    • Multicultural Marketingthrough a multifunctional platform
    • First of all, let’s start by answering an important question...
    • What’s the meaning of life?
    • Ooops... sorry. Let’s try again.
    • Who am I?
    • •My name’s Vicent Llopis•Associate Creative Director @Nobox•12 years of experience, working for national and international brands.•Copywriting instructor at Miami Ad School•Official Spanish Translator for U-Design: best-selling WordPress theme in Themeforest with over 10,000 sales.•Pro-Blogger
    • When talking about “multicultural marketing”,first thing that comes to mind is...
    • Language
    • Multilingual site vs. Multisite
    • A multilingual site requires the use of several languages within the same site.
    • A tool to build an efficient multilanguage site: qTranslate Plugin
    • Allows different languages in one simple WP installation
    • One-click switching between languages
    • SEO integration
    • Unique URLs • ?lang=en • /en/ • en.yoursite.com
    • Why a multisite then?
    • Some reasons to consider •Content starts the same but it evolves differently •Comments •User-engaging activities (ex. poll, contest, sweepstakes...) •Specific promos based on location/language
    • Translation vs. Transcreation:a copywriting challenge
    • A -maybe too simplified- differentiation •Translation is a plain reproduction of another language. •Transcreation is a full representation of the meaning, beyond a literal interpretation.
    • Social Media integrationand how it affects multilingual sites
    • We like “likes” in every language
    • •Language adapts to your social network preference•Live streams from Facebook or Twitter show fresh content •Don’t mix languages: double the effort, double the reward•Integration between blog/site and social media •Perfect connection helps increase all fan bases•Recommended plugins: •Share This •Share and Follow •Sociable
    • Social integration samples
    • E-mail marketingor how to build a strong fan base
    • •Build your e-mail communications in your language•Capture data•Ask for a language of preference•Analytics (including A/B testing)•Services integration: •Survey Monkey, Social Media (stats & sharing), Mobile...•Free for lists up to 2,000 subscribers•Alternatives: aWeber, Constant Contact
    • Capture data efficiently: Pippity plugin
    • •Light-box to sign-up•A/B testing•Analytics•Alternatives: •Pop-Up Domination
    • Google AnalyticsKnow who you’re targeting
    • Quick basic considerations•Location: • Helps identify where your audience comes from, to determine proper messaging•Language: • Determine which language should be more prominent•Time-zone: • Establish best time to post new content
    • Thanks!Vicent LlopisMy Work: Plan16.comMy Blogs: DeTodoUnMoco.com SaberHispano.com elpatiodigital.comMy e-mail: hello@plan16.com