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Yahoo Search Engine Optimization Guidelines

Yahoo Search Engine Optimization Guidelines



Yahoo Search Engine Optimization Guidelines, provided by CuteWriting blog: http://cutewriting.blogspot.com

Yahoo Search Engine Optimization Guidelines, provided by CuteWriting blog: http://cutewriting.blogspot.com



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    Yahoo Search Engine Optimization Guidelines Yahoo Search Engine Optimization Guidelines Presentation Transcript

    • Yahoo Search Engine Optimization Guidelines The major things a Yahoo Search marketer needs to know about optimizing his site to get high rankings in Yahoo!
    • Content Quality
      • Original and unique content
      • Pages should be designed for humans, not search engines
      • Link out to useful resources
      • Include Meta description and title tags
      • Have a good design
      • Have a good internal link structure
    • Avoid These
      • Duplicate content
      • Doorway pages (redirecting to other pages)
      • Pages with affiliate content
      • Hidden text and text links
      • Cloaking (giving search engines different content than humans)
      • Excessive/irrelevant keywords
      • Sites with excessive popups, popunders, installation of unwanted software, etc.
      • Pages giving bad user experience
    • Yahoo Search Factors Here are the most important factors that help your ranking in Yahoo search engine.
    • 1. Relevant Incoming Links Yahoo search engine, just like Google, depends a lot on the relevant links to a website. The links are more valuable if they are highly relevant. Here are some tips on building links .
    • 2. The Content Guidelines Yahoo search needs you to have original and unique quality content, with no pages designed specifically for search engine manipulation, such as cloaking, doorway pages, keyword stuffing, etc. However, an optimal keyword density of about 5 % can help rank high.
    • Other Major Factors
      • Updates of Yahoo index database
      • Test of new product versions
      • New sites in the index
      • The updates to Yahoo search algorithm.
    • Yahoo Content Acquisition Program (CAP)
      • With CAP, webmasters can submit their sites to Yahoo.
      • This paid inclusion ensures that the site will be shown in Yahoo search
      • Click here to submit a site .
    • Yahoo Directory
      • Yahoo Directory is one of the most important web directories out there, second only to DMOZ .
      • It’s a paid inclusion to Yahoo Directory, USD 299 for a year.
      • Here is the Yahoo Directory
      • Here is the Yahoo Directory Search
    • Yahoo Sitemap Submission
      • Go to Yahoo Site Explorer
      • Sign in with your Yahoo account
      • Click on Submit Site Feed
      • Enter your sitemap URL.
      • For Blogger blogs, you can submit http://yourblogname.blogspot.com/atom.xml?redirect=false
    • Yahoo Site Explorer Use the Yahoo site explorer to see the indexed pages and internal/external links of your site. Go to Yahoo.com and search for site:your domain URL . It will give you these important pieces of information.
    • Yahoo URL Status If you suspect that your site is not showing up in Yahoo Search for any keywords related to your site, use the URL status form to file a complaint with Yahoo Support.
    • Blocking URLs
      • You can block a URL from being crawled in Yahoo with either of the following:
      • 1. Using NoFollow attribute in the links.
      • 2. Using NoIndex Robots Meta tag
      • 3. Using Robots.txt file disallow option .
    • Reasons Why Site May Not Be Indexed
      • Make sure your pages have some unique content; sites without unique content are removed from index.
      • Make sure you have read the previous slide and haven’t disallowed any pages
      • Make sure your server is available all the time. When Yahoo bot comes to crawl your site, it should be available.
    • Conclusion Make sure you follow these guidelines and do not try to spam search engines by any means. This presentation was made referring to various Yahoo search guidelines. Do not modify the presentation. You can find the embed code at the original page. Prepared by Lenin Nair http://cutewriting.blogspot.com