Why Should I Use Social      Media?Facebook, Twitter, or Linkedin?               Presented by:          Vickie Christensen...
Building Customer Relationships         With Facebook                          Website                       Suggests Like...
Why Facebook?     http://www.facebook.com• 750 million users• 50% of users are online every day• Generates a staggering 77...
What Can You Do With Facebook?Build Network and Create Community•Create a Profile   •Profile primarily focuses on more per...
What Do Facebook Users Do?                       Statistics•130 friends•Sends 8 friend requests per month•Spends an averag...
How Does Facebook Help With the              Security Industry?Gives Your Business the Opportunity to:•Listen to Your Cust...
Building Customer Relationships          With Twitter                         Ask Customers                         to Fol...
Why Twitter?                 http://www.twitter.comBuild Network and Promote Brand and Events•Respond with 140 characters ...
Twitter Statistics•Over 350 million tweets per day•Over 200 million registered accounts•Over 100 million active users per ...
How Can Twitter Help You in the          Security Industry?Customers Can:              You Can:Voice Concerns & Passions  ...
Why LinkedIn?                      http://www.linkedin.com•LinkedIn Targets Professionals - Increase Expert Positioning   ...
LinkedIn Statistics•135 million members in over 200 countries and territories•Fifty-nine percent of LinkedIn members are n...
How Can LinkedIn Help You in the                Security Industry?•Answering Questions and Joining Groups in LinkedIn Crea...
SIAC IS NOW ON TWITTER, LINKEDIN                   & WORDPRESS• The Security Industry Alarm Coalition (SIAC) is stepping u...
Facebook – Good ExamplesWellman Works, Ltd.            http://www.wellmanworks.com
Facebook – Good ExamplesWellman Works, Ltd.            http://www.wellmanworks.com
Facebook – Good ExamplesWellman Works, Ltd.            http://www.wellmanworks.com
Facebook – Good ExamplesWellman Works, Ltd.            http://www.wellmanworks.com
Facebook – Needs Improvement                             Stopped connecting with                             customersWell...
TWITTER – Good ExampleWellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good ExampleWellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good ExampleWellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good ExampleWellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good ExampleWellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good ExampleWellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Needs Improvement                      They stopped connecting with their customersWellman Works, Ltd.          ...
LinkedIn Answers                          This Could Be You!Wellman Works, Ltd.                            http://www.well...
LinkedIn Answers                                         This could be your                                         busine...
LinkedIn GroupsWellman Works, Ltd.               http://www.wellmanworks.com
Mitigate Bad Press Through                         Social Media                           Company isn’t listening and didn...
Your Security Business Can Benefit               From These PlatformsUse LinkedIn to establish & grow networkUse Facebook ...
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Which Social Media Platform Should I Use With Examples from Home Security Business

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Although these screen shots were taken before TimeLine, the rules still apply. Good Content, Engage, Provide Information and Service. New ways to use Facebook and Twitter to improve your image and turn any post into a good opportunity. Specific screen shots for the Home and Commercial Security Business.

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  • As the chart above illustrates, the total US Facebook population is made up of millions of people across a range of ages groups. While young adults (18-25) lead the way with a combined ~50 million users (almost double the size from a year ago), the 26-34 group is now well behind with ~29 million users. According to the data from Facebook there a combined ~28 million people over the age of 45 active on Facebook. These are impressive user numbers from an older demographic that continue to grow. It’s important to note that the 55-64 age group is almost the size of the 13-17 group, further evidence that Facebook isn’t limited to "young" people.
  • While you can upload your current contacts (a good place to start) and search for people you know on twitter, I would suggest that you take a look at 2 sites that will help you locate people with focused interest.Twellow - http://www.twellow.com/ is like a twitter phone directory that sorts people by industry. This can be a great way to find people in your industry.The profiles also tell you a little about each person, including how many followers goal is networking, be realistic and find people who may also just be getting started. If your goal is to keep tabs of what industry leaders are saying, then focus on industry leaders. The twello site has a link to each profile on twitter so you can click on the link and go to a twitter page to follow the person you have chosen and then jump back to twello to keep looking. If you want to get listed on twello use this link http://www.twellow.com/user_add.phpAnother directory can be found here - http://twitterpacks.pbwiki.com/ The nice thing about this directory is that you can also add your twitter links if you aren’t afraid to edit a wiki.
  • Which Social Media Platform Should I Use With Examples from Home Security Business

    1. 1. Why Should I Use Social Media?Facebook, Twitter, or Linkedin? Presented by: Vickie Christensen Facebook: http://www.facebook.com/wellmanworks Twitter: @vickiejeanc LinkedIn: http://www.LinkedIn.com/in/vickiejeanc
    2. 2. Building Customer Relationships With Facebook Website Suggests Like Facebook Special Offer Link Please Like My Offer Incentive Goes Back to for Clicking Specific Website Facebook Facebook Like Page Page Special Offers Only via Facebook
    3. 3. Why Facebook? http://www.facebook.com• 750 million users• 50% of users are online every day• Generates a staggering 770 billion page views• More than half of U.S. user base age 26 to 64Wellman Works, Ltd. http://www.wellmanworks.com
    4. 4. What Can You Do With Facebook?Build Network and Create Community•Create a Profile •Profile primarily focuses on more personal matters such as family and hobbies•Talk with friends and share personal information•Photo Sharing•Video Sharing•EventsWellman Works, Ltd. http://www.wellmanworks.com
    5. 5. What Do Facebook Users Do? Statistics•130 friends•Sends 8 friend requests per month•Spends an average 15 hours and 33 minutes per month•Visits 40 times per month•Spends 23 minutes on each visit•Connected to 80 community pages, groups and events•Creates 90 pieces of content each monthWellman Works, Ltd. http://www.wellmanworks.com
    6. 6. How Does Facebook Help With the Security Industry?Gives Your Business the Opportunity to:•Listen to Your Customers•Provide Platform for Customers to Post Experiences•Post FAQ’s For Quick Answers•Capitalize on Great Experiences, Diffuse & Repair Others Quickly•Gain Exposure & Lead Customers Back to Web Site for New Offers•Share Events & New ProductsWellman Works, Ltd. http://www.wellmanworks.com
    7. 7. Building Customer Relationships With Twitter Ask Customers to Follow You Stay in Front of Send out Tips Customers to Customers Create Loyalty Follow Leaders in Your Field Respond to Share Success Customers Stories Questions
    8. 8. Why Twitter? http://www.twitter.comBuild Network and Promote Brand and Events•Respond with 140 characters using links to articles, pictures, videos•Follow others - •Listen to Your Competition and Gain Information•Gain followers to build your network•Promote your brand through blogs and eventsWellman Works, Ltd. http://www.wellmanworks.com
    9. 9. Twitter Statistics•Over 350 million tweets per day•Over 200 million registered accounts•Over 100 million active users per month•460,000 new accounts per day•Search queries per day – 1.6 billionWellman Works, Ltd. http://www.wellmanworks.com
    10. 10. How Can Twitter Help You in the Security Industry?Customers Can: You Can:Voice Concerns & Passions Listen to Your CompetitionGet Quick Help Give Quick HelpGet Quick Answers Give Quick AnswersFollow Your Special Offer Lead Potential CustomersWellman Works, Ltd. http://www.wellmanworks.com
    11. 11. Why LinkedIn? http://www.linkedin.com•LinkedIn Targets Professionals - Increase Expert Positioning •Create Profile •Describe professional background •Connect & communication with other professionals Join Professional Groups Post/Answer Questions Create Professional Groups RecommendWellman Works, Ltd. http://www.wellmanworks.com
    12. 12. LinkedIn Statistics•135 million members in over 200 countries and territories•Fifty-nine percent of LinkedIn members are non-US•2 billion people searches on LinkedIn in 2010; 2011 est. 4 billionsearchesLinkedIn is currently available in eleven languages including English: • French • Spanish • German • Swedish • Italian • Russian • Japanese • Turkish • Portuguese • RomanianWellman Works, Ltd. http://www.wellmanworks.com
    13. 13. How Can LinkedIn Help You in the Security Industry?•Answering Questions and Joining Groups in LinkedIn Creates: •New Customers •Increased Visibility •References •Expert Status •Known in Your Field •Greater Knowledge of IndustryWellman Works, Ltd. http://www.wellmanworks.com
    14. 14. SIAC IS NOW ON TWITTER, LINKEDIN & WORDPRESS• The Security Industry Alarm Coalition (SIAC) is stepping up its efforts to reach law enforcement, citizens and companies in the security industry by adopting several new social media tools.• Short messages will be frequently delivered via Twitter. LinkedIn will connect users with SIAC services. At WordPress, SIAC will blog on successful alarm reduction techniques and invite discussion and comments from viewers.• “Central to our mission is getting the word out about what we do,” said SIAC Executive Director Stan Martin. “…that there are still many groups who are unaware of the services we provide. The social media tools we now employ offer a great way to connect with many of our key constituents.• To succeed in reducing the number of unnecessary alarm signals, people need to know who we are and the solutions we provide.”Wellman Works, Ltd. http://www.wellmanworks.com
    15. 15. Facebook – Good ExamplesWellman Works, Ltd. http://www.wellmanworks.com
    16. 16. Facebook – Good ExamplesWellman Works, Ltd. http://www.wellmanworks.com
    17. 17. Facebook – Good ExamplesWellman Works, Ltd. http://www.wellmanworks.com
    18. 18. Facebook – Good ExamplesWellman Works, Ltd. http://www.wellmanworks.com
    19. 19. Facebook – Needs Improvement Stopped connecting with customersWellman Works, Ltd. http://www.wellmanworks.com
    20. 20. TWITTER – Good ExampleWellman Works, Ltd. http://www.wellmanworks.com
    21. 21. TWITTER – Good ExampleWellman Works, Ltd. http://www.wellmanworks.com
    22. 22. TWITTER – Good ExampleWellman Works, Ltd. http://www.wellmanworks.com
    23. 23. TWITTER – Good ExampleWellman Works, Ltd. http://www.wellmanworks.com
    24. 24. TWITTER – Good ExampleWellman Works, Ltd. http://www.wellmanworks.com
    25. 25. TWITTER – Good ExampleWellman Works, Ltd. http://www.wellmanworks.com
    26. 26. TWITTER – Needs Improvement They stopped connecting with their customersWellman Works, Ltd. http://www.wellmanworks.com
    27. 27. LinkedIn Answers This Could Be You!Wellman Works, Ltd. http://www.wellmanworks.com
    28. 28. LinkedIn Answers This could be your business name!Wellman Works, Ltd. http://www.wellmanworks.com
    29. 29. LinkedIn GroupsWellman Works, Ltd. http://www.wellmanworks.com
    30. 30. Mitigate Bad Press Through Social Media Company isn’t listening and didn’t respond. A missed opportunity for Great Customer Service. Add Owner Comment is Blank!Wellman Works, Ltd. http://www.wellmanworks.com
    31. 31. Your Security Business Can Benefit From These PlatformsUse LinkedIn to establish & grow networkUse Facebook to learn about your customer, broaden your reach and focus – present special offers, updates, & reasons to stay Add Twitter to stay in front of your customer, lead customers back to special offers, solve issues, share great experiencesWellman Works, Ltd. http://www.wellmanworks.com

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