CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING                      Gourav Chindlur                      Co-Fou...
CUSTOMER ENGAGEMENT IS CRITICAL TO BUSINESS SUCCESS  Large number of Brands/Choices available to customers                ...
PERSONALIZATION IS THE KEY TO EFFECTIVE CUSTOMER ENGAGEMENT                                                               ...
LEARN ABOUT YOUR CUSTOMERS AT EVERY DIGITAL TOUCHPOINT                                                                    ...
REACH USERS THROUGH MULTIPLE AVENUES IN REAL TIME                       Company Confidential – All Rights Reserved
CASE STUDY – NETSHOES Among Brazil’s largest eCommerce Company Among Brazil’s largest spender on digital advertising Se...
HOW WEBSITE VISITOR DATA WORKS FOR MARKETING?1. Prospect searches for a product/s on your site                            ...
EXAMPLE – PERSONALIZED CREATIVE BANNERS                                                                              Recom...
CAMPAIGN RESULTS                                                                            Std. Re-                      ...
CASE STUDY – CHINESE EXPORT B2C CLIENT China’s major export B2C eCommerce  Company More than 50,000 SKU’s Over 100,000 ...
EXAMPLE – PERSONALIZED CREATIVE BANNERS                     Company Confidential – All Rights Reserved
CAMPAIGN RESULTS                                                        **As per data collected using Campaign statistics ...
Vizury                                                                                  ESTABLISHED:      2008, DecemberEm...
E- COMMERCE COMPANIES ENGAGING CUSTOMERS WITH VRM                      Company Confidential – All Rights Reserved
Gourav Chindlur                                                                 Co-Founder and COO                        ...
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CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING

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Presentation by Gourav Chindlur during China Foreign Trade E-Commerce Meeting 2012 and 2nd FTF Annual Meeting 2012 held at Guangzhou, China

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CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING

  1. 1. CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING Gourav Chindlur Co-Founder and COO Vizury
  2. 2. CUSTOMER ENGAGEMENT IS CRITICAL TO BUSINESS SUCCESS Large number of Brands/Choices available to customers Businesses to need spend money upfront, budget leaks 70%+ of traffic from paid marketing Your Website 95%+ visitors leave without engaging Budget LeaksLengthy purchase path, Consumers can drop off at any stage New customers at scale, Repeat Purchases is Key Company Confidential – All Rights Reserved
  3. 3. PERSONALIZATION IS THE KEY TO EFFECTIVE CUSTOMER ENGAGEMENT New Age Data & Analytics – Individual Data  Track, understand every individual based onTraditional Data & Analytics – Aggregated Data his/her needs, preferences and behavior  Personalize the user experience at every touch point including your website, social properties and especially your marketing activities Company Confidential – All Rights Reserved
  4. 4. LEARN ABOUT YOUR CUSTOMERS AT EVERY DIGITAL TOUCHPOINT DATA FROM SOCIAL CRM DATA MEDIA PROPOERTIES WEBSITE VISITOR DATA PREVIOUS MARKETING CAMPAIGN DATA MOBILE APP DATA 3rd PARTY DATA (Price Comparison Website) Company Confidential – All Rights Reserved
  5. 5. REACH USERS THROUGH MULTIPLE AVENUES IN REAL TIME Company Confidential – All Rights Reserved
  6. 6. CASE STUDY – NETSHOES Among Brazil’s largest eCommerce Company Among Brazil’s largest spender on digital advertising Sell more than 70,000 products Almost 1,000,000 Unique visitors per dayGOALS Maximize results from SEO, Affiliate, SEM Marketing campaigns Performance in LATAM and other markets Engage users for improved brand awareness and recall Company Confidential – All Rights Reserved
  7. 7. HOW WEBSITE VISITOR DATA WORKS FOR MARKETING?1. Prospect searches for a product/s on your site 2. Drops off, Continues browsing other sites 3. Engage 4. Single Click takes Prospect with prospect back to the Personalized site & convert Banners Company Confidential – All Rights Reserved
  8. 8. EXAMPLE – PERSONALIZED CREATIVE BANNERS Recommendations Product Image Brand, Product & Description Call to Action Offer Price Company Confidential – All Rights Reserved
  9. 9. CAMPAIGN RESULTS Std. Re- targeting Std. Re-targeting Std. Re- targeting Std. Re-targeting **As per data provided by the customer & Campaign statistics Company Confidential – All Rights Reserved
  10. 10. CASE STUDY – CHINESE EXPORT B2C CLIENT China’s major export B2C eCommerce Company More than 50,000 SKU’s Over 100,000 Unique visitors per dayGOALS Maximize results from SEO, Affiliate, SEM Marketing campaigns Target users across the world Deliver highly pertinent, personalized messages Company Confidential – All Rights Reserved
  11. 11. EXAMPLE – PERSONALIZED CREATIVE BANNERS Company Confidential – All Rights Reserved
  12. 12. CAMPAIGN RESULTS **As per data collected using Campaign statistics Company Confidential – All Rights Reserved
  13. 13. Vizury ESTABLISHED: 2008, DecemberEmpower businesses to engage their customers and HQ – Bangalore, Indiaprospects in a 1:1 marketing dialogue by unlocking Privately Heldthe value of their digital data through our proprietarytechnology platform BUSINESS: Digital Marketing (Technology) OPERATIONS: India, China, S.E.Asia, Japan, Aus/NZ, Brazil, Poland, M.East, Spain VC FUNDED: Nokia Growth Partners Inventus Capital & Ojas VenturesVisitor Relationship Management (VRM) – ENTERPRISE CLASS FULLY MANAGED HIGHLY FLEXIBLE RESULT DRIVEN Company Confidential – All Rights Reserved
  14. 14. E- COMMERCE COMPANIES ENGAGING CUSTOMERS WITH VRM Company Confidential – All Rights Reserved
  15. 15. Gourav Chindlur Co-Founder and COO gourav@vizury.com Jack Wu Head BD China jack.wu@vizury.com Vizury ChinaOffice #1608, Building 6, Wanda Plaza, 93, Jianguo Road, Chaoyang District, Beijing
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