Vizionseo - Digital-Marketing-Presentation

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Vizion SEO is a B2B Search Engine Marketing Company in Rhode Island. We provide both SEO and SEM as a all in one cost effective solution to increase your business website online visibility, traffic, leads and sales. We specialize in local search marketing, ranking local business keywords on top search results for Google organic search, Google Places Maps and other major search engines.

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Vizionseo - Digital-Marketing-Presentation

  1. 1.  Campaign Goals, Objectives and Timeline  SEO & Pay Per Click Process  SEO Case Studies  SEO & PPC Strategy  On Page SEO  Off Page SEO  Pricing Plans  Why Us & Contact
  2. 2.  Generate organic search engine traffic to website  Generate qualified leads and sales  Build Brand and awareness  Track conversions, sales and lead inquiries  Improve conversion rates and lower cost  Increase keyword ranking on search engines  Increase website link popularity  Increase Page and Domain ranking authority  Increase website visibility for search engines  Increase Return on Investment
  3. 3. • Long Term Traffic • Non paid Traffic • More cost effective for long term ROI • Generate significant amount traffic if rank on 1st page search results • “Crawling” the Web to create index of pages • Ranking based on SEO • Referral Traffic • Promote brand awareness, monitor your reputation, and connect with potential consumers • Connect with Consumers • Advertisement in these networks for Fixed CPC or service fee • Immediate Short Term Traffic • Pay Per Click Advertisement • Effective way to advertise to acquire leads immediately on 1st page Search Engines • Target more specific searches • Auction-based bidding for association with search terms / keywords • Ads ranking based on Pay Per Click
  4. 4.  Depending on how competitive a keyword is and how much investment is put into link building it may take anywhere from 2 weeks to 1 year to see a significant result.  SEO is an on going process, when you stop SEO your competitors will not and that will lead to drop in keyword ranking and traffic.
  5. 5.  Campaign will be setup and ads can distributed to all 3 major search engine. Google will draw the largest audience but not always will have the best conversion rate compare the Bing and Yahoo.
  6. 6. Data collected from Chitika.com May 2010 Organic (SEO) Paid (SEM)
  7. 7. Data collected from Chitika.com May 2010  Case study show 14% of Google clicks are on paid search ad and 86% of clicks are on organic search results.
  8. 8. Data collected from Chitika.com May 2010 • How much is the top spot on Google actually worth? • According to data from the Chitika network, it can be worth millions, double the traffic of the # 2 position. • In order to find out the value of SEO, Chitika looked at a sample of traffic coming into their advertising network from Google and broke it down by Google results placement. The # 1 spot drove 34.35% of all traffic in the sample data, almost as much as the # 2 through 5 position combined, and more than the # 5 through 20 put together. • This data here provides a good idea of how much traffic in percentage a website can expect for ranking at the top 20 search engine results listing.
  9. 9.  Keyword research  Competition Analysis  Analyze competitors links and anchor text used  Focus on Google Top ranking factors  Target high volume keywords that cost the most from PPC  Target keywords with good conversion from PPC  Create organic keyword ranking baseline  Benchmark current organic traffic baseline  Review website for opportunities for improvement  Optimize web pages for target keyword term with fresh and unique content  Blogging using targeted keywords  Improve Google maps and local business ranking by link building to local business directories, reviews, citations and more.  Social Media Optimization  Link Building (off page SEO)  Utilize Google Webmaster to see what other opportunities for keywords  Monitor traffic and conversion using Google Analytics
  10. 10.  Keyword Research  Competition Analysis  Negative Keyword Research  Optimize landing pages  Optimize forms  Optimizing campaign to the correct target audience  Writing call to action ads  Geo Target Cities, Regions, Specific Demographic  Conversion Setup  Conversion Optimizer  A/B Landing page testing  Target more relevant and specific keyword searches to Improve CTR, Increase quality score, lower cost per click
  11. 11.  Enhance Meta Tags to target keywords  Keyword usage on web page  Internal Linking structure  Navigation architecture  URL Structure  Fix crawl errors and any web page errors  Consider a new redesign SEO friendly website with no Flash.
  12. 12.  Link building ◦ Search Engine Submission ◦ Directory Submission ◦ Article Posting ◦ Blog Posting ◦ Social Bookmarking ◦ Press Release Distribution ◦ Micro Blogs ◦ Local Business citations ◦ RSS ◦ Photo Sharing ◦ One Way Link ◦ ..and more Increase inbound links to your website – inbound links is one of the top ranking factor for Google and other search engines
  13. 13.  Increase Google Places Map Rankings  Local Business Listing  Business listing optimizations  Citations and Reviews
  14. 14.  Assistance with social media accounts  Creating background for social media landing pages  Assistance with optimizing YouTube videos  Viral Marketing Strategy  Branding Strategy  Manage social media feeds
  15. 15.  Assistance with creating Google Analytics and Google Webmaster accounts  Monitor your website traffic, creating conversion goals and funnels to measure SEO success.
  16. 16. Reports are posted on our Project Management System bi-weekly and monthly. 1. Keyword Ranking Report of before and after benchmark 2. Google Analytics website traffic report 3. Link Building excel report of all links that we build
  17. 17. • Link Building Report in Excel • Get access to all accounts we create to build you links • All links we build we post links on excel sheet 100% transparent
  18. 18.  Superior Customer Support and Communication.  We provide daily phone support, email, chat, video, Skype, and a project management system to allow our client’s to see the workflow activity and collaboration between our team and clients.
  19. 19.  White Hat SEO Best Practices adhere to Google Panda  Manual link building  Certified SEO and SEM experts with proven track record  World Class SEO and PPC software and tools  Up to date with the latest SEO, PPC strategy, technology and trends  Proven results with small businesses to fortune 500 companies  Superior communication and project management system.  Better Business Bureau Accredited  Guaranteed Results with 60 Days Money Back Policy
  20. 20.  All Plans Includes On Page SEO  Keyword Research  Competitive Analysis  On Page Optimization (title tag, meta tags, H1 tags, keyword usage on page, url structure, site navigation, sitemap, internal linking, redirects and more)  Google Web Analytics and Google Webmaster tools installation and configuration  Social Media assistance (twitter facebook, YouTube)  Monthly Keyword Ranking, Traffic, Link Popularity and Conversion report  Unlimited SEO Support and Consultation SEO Plan 1 $200 / Month SEO Plan 2 $400 / Month SEO Plan 5 $1000 / Month ◦ Target up to 3- 5 keywords and 1 URLs ◦ Up to 100 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS and more ◦ 2 Free Article & Blog Writing ◦ Target up to 5-8 keywords and 3 URLs ◦ Up to 200 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, Profiles, Classifieds, Blog, Press Release, Local Business Listings and more ◦ 2 Free Article & Blog Writing SEO Plan 4 $800 / Month SEO Plan 3 $600 / Month ◦ Target up to 8-12 keywords and 5 URLs ◦ Up to 300 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, RSS,Profiles, RSS, Classifieds, Blog, Press Release, Local Business Listings and more ◦ 4 Free Article & Blog Writing ◦ Weekly Social Media Management ◦ Phone call conversion tracking ◦ Target up to 20 keywords and 10 URLs ◦ Up to 500 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, Profiles, RSS, Classifieds, Blog, Press Release, Local Business Listings and more ◦ 8 Free Article Writing ◦ Weekly Social Media Management ◦ Google Adwords and Bing Per Per Click Management ◦ Phone call conversion tracking ◦ Target up to 12-15 keywords and 7 URLs ◦ Up to 400 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, RSS,Profiles, RSS, Classifieds, Blog, Press Release, Local Business Listings and more ◦ 6 Free Article & Blog Writing ◦ Weekly Social Media Management ◦ Google Adwords and Bing Per Per Click Management ◦ Phone call conversation tracking
  21. 21.  All Plans Includes On Page SEO  Keyword Research  Competitive Analysis  On Page Optimization (title tag, meta tags, H1 tags, keyword usage on page, url structure, site navigation, sitemap, internal linking, redirects and more)  Google Web Analytics and Google Webmaster tools installation and configuration  Social Media assistance (twitter facebook, YouTube)  Monthly Keyword Ranking, Traffic, Link Popularity and Conversion report  Unlimited SEO Support and Consultation SEO Plan 6 $1500 / Month SEO Plan 7 $2000 / Month SEO Custom Plan $3000+/ Month ◦ Target up to 25 keywords and 15 URLs ◦ Up to 600 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS Classified, and more ◦ 15 Free Article & Blog Writing ◦ Weekly Social Media Management ◦ Google Adwords and Bing Per Per Click Management ◦ Phone call conversion tracking ◦ Target up to 30 keywords and 20 URLs ◦ Up to 700 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS Classified, and more ◦ 20 Free Article & Blog Writing ◦ Weekly Social Media Management ◦ Google Adwords and Bing Per Per Click Management ◦ Phone call conversion tracking SEO Plan 9 $3000 / Month SEO Plan 8 $2500 / Month ◦ Please call for consultation on your requirements ◦ Target up to 35 keywords and 25 URLs ◦ Up to 800 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS Classified, and more ◦ 25 Free Article & Blog Writing ◦ Weekly Social Media Management ◦ Google Adwords and Bing Per Per Click Management ◦ Phone call conversion tracking ◦ Target up to 40 keywords and 30 URLs ◦ Up to 900 Link Building ◦ Types of link building: Directory, Social Bookmark, Articles, Profiles, Local Business Listings, Blogs, RSS Classified, and more ◦ 30 Free Article & Blog Writing ◦ Weekly Social Media Management ◦ Google Adwords and Bing Per Per Click Management ◦ Phone call conversion tracking
  22. 22. 3 Feeds $100 / Month 6 Feeds $200 / Month  Data Feed Conversion to correct format  Import up to 4 Free engines like Google Merchant, Bing Shopping, The find and Oodle  Manage the product listing weekly  Optimize the feed to be SEO friendly  Data Feed Conversion to correct format  Import feed up to 10 shop comparison sites including 4 Free engines like Google Merchant, Bing Shopping, The find and Oodle  Manage the product listing weekly  Optimize the feed to be SEO friendly * More than 6 Data Feeds Please contact us for a custom quote
  23. 23.  $200 / Month + (Free Setup)  Monthly Budget Spend Less Than $1000  10 Campaigns, 25 Ad Groups & 500 Keyword Setup  Keyword Research  Competitive Analysis & Avg. Cost per Click  Negative Keyword Research  Written Ad Excel Matrix  Campaign Setup  Up to 3 written ads per ad group  A/B Testing Landing Page  Conversion Optimizer  Conversion Goal Setup  Daily Management and updates  Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, quality score  Choice of search engine to advertise: Google, Bing and Yahoo  $100 Free Adwords Coupon for new accounts PPC Plan 1  $400 / Month + ($200 Setup Fee)  Monthly Budget Spend Between $1000-$5000  20 Campaigns, 50 Ad Groups & 1000 Keyword Setup  Keyword Research  Competitive Analysis & Avg. Cost per Click  Negative Keyword Research  Written Ad Excel Matrix  Campaign Setup  Up to 3 written ads per ad group  A/B Testing Landing Page  Conversion Optimizer  Conversion Goal Setup  Daily Management and updates  Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, quality score  Choice of search engine to advertise: Google, Bing and Yahoo  $100 Free Adwords Coupon for new accounts PPC Plan 2
  24. 24.  6%-12% of Monthly Spend + ($500 Setup Fee)  9-12% of Monthly Budget Spend of $6000-$15,000  6-9% of Monthly Budget Spend of $16,000+  Unlimited Campaigns, Unlimited Ad Groups & Unlimited Keyword Setup  Keyword Research  Competitive Analysis & Avg. Cost per Click  Negative Keyword Research  Written Ad Excel Matrix  Campaign Setup  Up to 3 written ads per ad group  A/B Testing Landing Page  Conversion Optimizer  Conversion Goal Setup  Daily Management and updates  Weekly, Bi-weekly or Monthly Reports for impression, click through rate, conversion rate, conversions, quality score and customer reports  Choice of search engine to advertise: Google, Bing and Yahoo  $100 Free Adwords Coupon for new accounts PPC Plan 3
  25. 25. Thank You and contact us for a live online demo. John Yang – CEO / Search Engine Marketing Consultant 888-907-2284 www.vizionseo.com john@vizionseo.com

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