In this presentation Joshua McCoy gives some insight into understanding SEO today, identifying opportunities, executing on those and refining your process to obtain even better results.

1. Search Engine Optimization Best Practices
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Josh McCoy
Digital Marketing Strategist

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Who Am I?
SEO-PPC-Link-building-Social-Content Strategist
“Digital Marketing Strategist”
-A lover of all things digital and how they
work together!
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Why are we Here?
-To become better marketers
How do we get There?
-Understanding SEO Today
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-Identifying Opportunities
-Execution
-Refinement

4. Understanding SEO of 2005 vs. SEO of today
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-Once upon a time…
Search Engines and not users
Traffic not an experience
Rankings not conversions
-Today
Understanding what a searcher wants
Developing a relationship
Cross channel engagement

5. -Analytics: Where does Organic work and where it does not?
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Benchmarking
Traffic, Goals, User Experience
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Benchmarking
-Link/Social Research: What content wins?
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Benchmarking
-Link/Social Research: What content wins?
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Identifying Opportunities
-Keyword Research, Topical Expansion
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Identifying Opportunities
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-Competitive Analysis

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Execution
-Relevancy, How do Search Engines Understand you?
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-Keyword Synergy
-Internal Linking
-Content Visibility
-Content Delivery
-Promotion
-Outreach
-Easy Wins

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Execution
-It’s all in the delivery, for users and search crawlers alike!
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Refinement
-And the circle begins again…what worked and what didn’t?
-Same tactics, different mediums?
-Cross channel promotion?
-How can we improve “convertibility”?
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Stay Educated!
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Tools we Used
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google.com/analytics
moz.com/researchtools/ose
adwords.google.com/KeywordPlanner
semrush.com
developers.google.com/speed/pagespeed/insights/

15. Thank You!
888-484-9466 x38
@joshuacmccoy
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