Farm Families

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Farm Families

  1. 1. Addressing The Farm Sector Through Media GopalamKB Media Consultant
  2. 2. Types of Media <ul><li>Radio </li></ul><ul><ul><li>Only voice </li></ul></ul><ul><ul><li>Is it a problem? </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Seeing is believing </li></ul></ul><ul><ul><li>People and effort intensive </li></ul></ul><ul><ul><li>Time consuming </li></ul></ul>
  3. 3. Introduction <ul><li>Radio as a Medium </li></ul><ul><ul><ul><li>Inexpensive, Localised, Simple, Quick </li></ul></ul></ul><ul><li>Effective b’casting Methods </li></ul><ul><li>Field based experiences transferred to the needy villager </li></ul>
  4. 4. Spread of Radio <ul><li>State level Coordinated Progs </li></ul><ul><ul><li>Farm school on AIR, News Bulletins </li></ul></ul><ul><li>Major Stations </li></ul><ul><ul><li>Catering to the Areas </li></ul></ul><ul><li>Local Radio stations </li></ul><ul><ul><li>Highly localised content </li></ul></ul>
  5. 5. Major in-puts <ul><li>Farm </li></ul><ul><ul><li>Hard core Agriculture </li></ul></ul><ul><ul><li>Governmental interventions </li></ul></ul><ul><ul><li>Animal Husbandry </li></ul></ul><ul><ul><li>Progressive Farmers </li></ul></ul><ul><ul><li>Weather </li></ul></ul><ul><ul><li>Market information </li></ul></ul>
  6. 6. Major In-puts <ul><li>Home </li></ul><ul><ul><li>Light entertainment </li></ul></ul><ul><ul><li>Better living </li></ul></ul><ul><ul><li>Family welfare </li></ul></ul><ul><ul><li>Development programmes </li></ul></ul><ul><ul><li>Associated subjects </li></ul></ul>
  7. 7. Agenda <ul><li>Writing for Media </li></ul><ul><li>Participating in progs </li></ul><ul><li>Formats of the programmes </li></ul><ul><li>Styles involved </li></ul><ul><li>Studio based progs </li></ul><ul><li>Field based Progs </li></ul><ul><li>Features </li></ul><ul><li>Farm school on the AIR </li></ul>
  8. 8. Major Styles <ul><li>Spoken word </li></ul><ul><ul><li>Talk, Interview, Discussion </li></ul></ul><ul><ul><li>Question answer sessions </li></ul></ul><ul><li>Variety </li></ul><ul><ul><li>Mixed fare </li></ul></ul><ul><li>Music </li></ul><ul><ul><li>Folk and Light Music as the medium </li></ul></ul><ul><li>Features </li></ul><ul><ul><li>Field based, Script based </li></ul></ul>
  9. 9. Formats <ul><li>Media writing is not the same everywhere! </li></ul><ul><li>Radio is a medium depending on only the Sounds </li></ul><ul><li>Studio based </li></ul><ul><ul><li>Talks </li></ul></ul><ul><ul><li>Interview / Dialogue </li></ul></ul><ul><ul><li>Features </li></ul></ul><ul><ul><li>Bulletins </li></ul></ul><ul><ul><li>Question answer sessions </li></ul></ul>Language Script Delivery
  10. 10. Formats <ul><li>Field based </li></ul><ul><ul><li>Seeing is believing </li></ul></ul><ul><ul><li>Farm atmosphere </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><ul><li>Success stories </li></ul></ul><ul><ul><li>Interactions </li></ul></ul><ul><ul><li>Problem solving </li></ul></ul>
  11. 11. Content <ul><li>Simple </li></ul><ul><li>Ample </li></ul><ul><li>Useful </li></ul><ul><li>Applicable </li></ul><ul><li>Planned </li></ul><ul><li>Neither less nor more </li></ul><ul><li>Clear and Focused </li></ul>
  12. 12. Form <ul><li>It could be an unlettered Farmer </li></ul><ul><li>Right Introduction </li></ul><ul><li>Linearity </li></ul><ul><li>Simple language </li></ul><ul><li>Repetition </li></ul><ul><li>Summing up </li></ul><ul><li>Clarity needed – Right Visuals </li></ul>
  13. 13. Orientation <ul><li>TV has it’s limitations </li></ul><ul><li>Radio gives more time </li></ul><ul><li>Can be heard at the farm </li></ul><ul><li>Timings can be really suitable </li></ul><ul><li>In a day </li></ul><ul><ul><li>Hints, For the family, Home, Hard core </li></ul></ul>
  14. 14. Language <ul><li>Never Bookish </li></ul><ul><li>Talking and not Reading </li></ul><ul><li>Small Sentences </li></ul><ul><li>Avoid jargon </li></ul><ul><li>Explain if unavoidable </li></ul><ul><li>Accepted terminology </li></ul><ul><li>Translation or Retelling? </li></ul><ul><li>Regional dialect? </li></ul>
  15. 15. Importance of Local language <ul><li>Language of the people </li></ul><ul><ul><li>Provision for staff </li></ul></ul><ul><ul><li>Local dialect </li></ul></ul><ul><ul><li>Examples </li></ul></ul><ul><ul><li>Choupal kind of Talk </li></ul></ul><ul><ul><li>For the women folk </li></ul></ul><ul><ul><li>Entertainment formats for the message </li></ul></ul>
  16. 16. Delivery <ul><li>Be at ease </li></ul><ul><li>Practice </li></ul><ul><li>Perfect and </li></ul><ul><li>Perform </li></ul><ul><li>Timing is Important </li></ul><ul><li>Style is necessary </li></ul><ul><li>Never monotonous </li></ul><ul><li>You be your judge!! </li></ul>
  17. 17. Tips and tricks <ul><li>First Sentence tells it all </li></ul><ul><li>Last word of each sentence </li></ul><ul><li>Avoid pronouns </li></ul><ul><li>Simplify numbers </li></ul><ul><li>No spatiality please </li></ul><ul><li>No Drama please </li></ul><ul><li>Avoid lists </li></ul><ul><li>Attention span is crucial </li></ul><ul><li>Even a talk could be attractive !! </li></ul>

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