Green marketing

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Green marketing

  1. 1. Green Marketing
  2. 2. Green Marketing <ul><li>In recent years the term green or eco marketing has come to prominence </li></ul><ul><li>Reflects a growing concern at all levels of the impact of the increased consumption on the physical environment </li></ul><ul><li>Consumers are becoming more </li></ul><ul><li>conscious of their own behaviour </li></ul><ul><li>(health, spending, environmental </li></ul><ul><li> impact) </li></ul>
  3. 3. Green Marketing <ul><li>Green Marketing refers to the process of selling products or services based on their environmental benefits. </li></ul><ul><li>The product may be: </li></ul><ul><ul><li>Environmentally friendly itself </li></ul></ul><ul><ul><li>Packaged in an environmentally friendly way </li></ul></ul>
  4. 4. Green Marketing <ul><li>Many manufacturers have recognized environmental concerns as a source of competitive advantage and have developed products with a green image </li></ul>
  5. 5. Green Marketing <ul><li>Requirements to be considered a “Green” Product </li></ul><ul><ul><li>The production process is compatible with the ecosystem </li></ul></ul><ul><ul><li>The green product line is compatible with the goals of the company </li></ul></ul><ul><ul><li>The product will satisfy the needs of the consumer </li></ul></ul><ul><ul><ul><li>Despite being green – consumers won’t buy if it is a poor quality product </li></ul></ul></ul>
  6. 6. Green Marketing <ul><li>Eco labelling exists for truly “green” products </li></ul><ul><li>Various authorities in many countries will award these labels </li></ul><ul><li>Benefits: </li></ul><ul><ul><li>Improved image and sales of </li></ul></ul><ul><ul><li>products </li></ul></ul><ul><ul><li>Ensures producers are more </li></ul></ul><ul><ul><li>accountable </li></ul></ul><ul><ul><li>Increases consumer awareness </li></ul></ul><ul><ul><li>of their consumption habits </li></ul></ul>
  7. 7. Green Marketing <ul><li>Negatives </li></ul><ul><ul><li>Green products tend to cost more than regular products </li></ul></ul><ul><ul><li>Only important for certain products </li></ul></ul><ul><ul><ul><li>Clothing, entertainment services </li></ul></ul></ul><ul><ul><li>Hard to position yourself as a eco friendly company if you are not first to market </li></ul></ul>
  8. 8. Green Marketing
  9. 9. Green marketing <ul><li>Read the article entitled “Are Green Products Really Green” </li></ul><ul><li>Answer the questions provided </li></ul>

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