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Web 2.0
Connecting Small Business
Viv McWaters
Web 2.0?
Ancient history! Web1.0
Web 2.0
Tools
Facebook
CollectiveX
YouTube
Blogging
Twitter
Slideshare
Skype
Google Docs
Uses?
Connecting
Private
Search
Presence
Common
questions
Where to start?
How do
I find the
time?
It might as well be Swahili!
Wouldn’t you rather spend
 time with real people?
Who do
you trust?
Other faves
Community
linkages
Web 3.0?
“What could have become isolating is becoming a powerful tool
for real-world transformation and relationship.”
           ...
Made by Viv McWaters
  for Deakin University, Faculty of Business & Law, Geelong
                         8 April 2009
   ...
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
Web2.0 for Small Business
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Web2.0 for Small Business

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Accompanies a talk about web 2.0 for micro and small business. May not make a lot of sense without the stories that accompany each slide!

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  • Dinner at Yvonne’s - story of how I came to be giving this talk


  • About me - I’m a facilitator
    Tangle of butcher’s paper, pens and group ideas
  • Live at bells Beach, with my mountain-bike riding scientist husband and dog, Comet.
    To relax I enjoy the natural environment - especially birdwatching
  • And I blog
    Rediscovering my inner writer

  • New language - steep learning curve

    Story about SARS - influence of web 2.0 even before I knew anything about it
  • To understand web 2 need to revisit ancient history - web 1.0
  • Web 1.0 was characterised by control
  • And was corporate - and somewhat boring




  • Rise of the ‘enthusiastic amateur’

  • Featured on Slideshare



  • Connecting to people and ideas
    Networking
  • Private, client-based social networking
  • Finding stuff
    Remaining current
  • Marketing - presence
    On-line CV
    Personal brand

  • Where do you start?
    beginner slopes - use a guide
  • How do I find the time?
    I don’t find time - I make time
  • Understanding the language
  • Rather talk to real people?
  • Who do you trust?



  • we20
  • Bushfire support
  • Raising funds

  • Meeting people through web 2.0
    Meeting in person and collaborating/partnering

  • Transcript of "Web2.0 for Small Business"

    1. 1. Web 2.0 Connecting Small Business
    2. 2. Viv McWaters
    3. 3. Web 2.0?
    4. 4. Ancient history! Web1.0
    5. 5. Web 2.0 Tools
    6. 6. Facebook
    7. 7. CollectiveX
    8. 8. YouTube
    9. 9. Blogging
    10. 10. Twitter
    11. 11. Slideshare
    12. 12. Skype
    13. 13. Google Docs
    14. 14. Uses?
    15. 15. Connecting
    16. 16. Private
    17. 17. Search
    18. 18. Presence
    19. 19. Common questions
    20. 20. Where to start?
    21. 21. How do I find the time?
    22. 22. It might as well be Swahili!
    23. 23. Wouldn’t you rather spend time with real people?
    24. 24. Who do you trust?
    25. 25. Other faves
    26. 26. Community linkages
    27. 27. Web 3.0?
    28. 28. “What could have become isolating is becoming a powerful tool for real-world transformation and relationship.” Wendy Farmer-O’Neil
    29. 29. Made by Viv McWaters for Deakin University, Faculty of Business & Law, Geelong 8 April 2009 www.vivmcwaters.com.au www.facilitatingwithconfidence.com www.winkipod.com.au Twitter: vivmcw Skype vivmcwaters Photos on slides 1, 5, 7, 8, 19, 20, 21, 22, 36 from iStockphoto www.istockphoto.com All other photos belong to the author
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