Community Management, a practical guide.

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On line and off line community management, a practical guide. This presentation is the starting point for a community management training within the enterprise environment.

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Community Management, a practical guide.

  1. 1. Community Management1 Competence Management MS Jan Krans
  2. 2. What is a community?»  A community is a group of people who share an interest, a craft, and/or a profession.»  The group is created specifically with the goal of gaining knowledge related to their field.»  It is through the process of sharing with the group.»  Members learn from each other to develop themselves personally and professionally.»  Exists online and in real life.»  Using IT tools to optimise communication.2 Competence Management MS
  3. 3. Community communication manager <> employees leader <> community member <> member3 Competence Management MS
  4. 4. Metaphor community: gardening»  Preparing the soil.»  Plant seeds and water them.»  It takes time to grow.»  You can’t pull the grass to make it grow faster.»  Guiding instead of ruling.»  Take care of the weed.»  Question: what are ‘green fingers’ ?4 Competence Management MS
  5. 5. Metaphor members: fanclub»  Fans/members are passionate about the club.»  Spend free time on/with the club.»  Bond with each other.»  Get energy from participating.»  Try to get more fans on board.»  Are showing their feathers.»  Are representatives of the club.»  More time/money doesn’t imply better results.5 Competence Management MS
  6. 6. Community organisation Idea generator Initiator Active contributors Participants Members6 Competence Management MS
  7. 7. Rules of the game7 Competence Management MS
  8. 8. Success Factors Community8 Competence Management MS
  9. 9. The right people, in the right mix9 Competence Management MS
  10. 10. Get everybody involved10 Competence Management MS
  11. 11. Management is really engaged11 Competence Management MS
  12. 12. Community identity12 Competence Management MS
  13. 13. Community home13 Competence Management MS
  14. 14. Active communication approach14 Competence Management MS
  15. 15. Lots of opportunities to participate15 Competence Management MS
  16. 16. Clear advantage participation16 Competence Management MS
  17. 17. Activities support objectives set17 Competence Management MS
  18. 18. Continuity is key18 Competence Management MS
  19. 19. Keep improving19 Competence Management MS
  20. 20. Keep learning20 Competence Management MS
  21. 21. Community pitfalls21 Competence Management MS
  22. 22. Too much management involved22 Competence Management MS
  23. 23. Too less management involved23 Competence Management MS
  24. 24. Girls don’t sell the car…24 Competence Management MS
  25. 25. If you build it, they will come…25 Competence Management MS
  26. 26. Bad food during meetings…26 Competence Management MS
  27. 27. Community ego show…27 Competence Management MS
  28. 28. Small core team, many members28 Competence Management MS
  29. 29. Meeting is no training29 Competence Management MS
  30. 30. Too many high skill levels present30 Competence Management MS
  31. 31. Death by PowerPoint31 Competence Management MS
  32. 32. No humour32 Competence Management MS
  33. 33. Too much centralisation33 Competence Management MS
  34. 34. Obligation to attend34 Competence Management MS
  35. 35. No feedback35 Competence Management MS
  36. 36. A community leader»  Knows the population personally.»  Is an example.»  Is pro-active.»  Is a situational leader.»  No obstacles, only challenges.»  Motivate to participate.»  Has a high energy level.»  Is always working with a team.36 Competence Management MS
  37. 37. Community tools Hands-on37 Competence Management MS
  38. 38. Jan.krans@atosorigin.com 06 - 109.688.23Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. August 2006© 2006 Atos Origin. Confidential information owned by Atos Origin, to be used by the recipient only. This document or any part of it, may not be reproduced, copied,circulated and/or distributed nor quoted without prior written approval from Atos Origin.

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