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Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
Samsung and bada mobile
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Samsung and bada mobile

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  • 1. Topic <ul><li>How Bada of Samsung win Smart Mobile Market? </li></ul>Group 4 Trần Minh Phương Bùi Thị Kim Dung Lê Nhân Ngọc Hoàng Thị Thuỳ Linh
  • 2. Outline <ul><li>Background Samsung Corp. Samsung Electronics Bada </li></ul><ul><li>SWOT analysis </li></ul><ul><li>Strategy </li></ul>
  • 3. Background <ul><li>Samsung Corp. </li></ul><ul><li>one of the largest commercial multinational corporation in </li></ul><ul><li>South Korea </li></ul><ul><li>invent cars, electrical goods, chemicals, aircraft, ships, business hotels, theme parks, building skyscrapers, textile, food .etc. </li></ul>headquartered in Samsung Town, Seoul, South Korea .
  • 4. Background <ul><li>II. Samsung Electronics </li></ul><ul><li>the largest part of the Samsung Group &amp; one of the largest electronic companies in the world </li></ul><ul><li>In 2009, the world’s biggest IT maker with sales revenue in the areas of LCD &amp;LED displays &amp; computer chips the world’s No.1 </li></ul>
  • 5. Background <ul><li>III. Mobile – Bada </li></ul><ul><li>the winners of the 2010 European EISA Awards in the smartphone and social media phone categories </li></ul><ul><li>Samsung bada is a smartphone platform , created for wide range of device, unveiled in 2010 </li></ul><ul><li>offer various applications &amp; an interesting new space </li></ul>
  • 6. STRENGTHS <ul><li>Samsung: Longtime supplier, Prestigious brand </li></ul><ul><li>Wide range of retailer network </li></ul><ul><li>Competitive prices compared to other smart phones </li></ul><ul><li>Eye-catching design, trendy, broad product line </li></ul>
  • 7. STRENGTHS <ul><li>Interactive user </li></ul><ul><li>Support diverse services </li></ul><ul><li>Open platform, easy to install configuration </li></ul>
  • 8. WEAKNESSES <ul><li>A new operating system -&gt; less compatible apps and games </li></ul><ul><li>Not used widely </li></ul><ul><li>Specializes in hardware, </li></ul><ul><li>not software-&gt; heavily dependent on external software suppliers </li></ul>
  • 9. Chance of large marketshare in upper class
  • 10. Opportunity <ul><li>Outstanding in Mobile World Congress 2011 </li></ul><ul><li>&gt;&gt; more investment and cooperation </li></ul>
  • 11. Opportunity <ul><li>The decline of other operating systems &gt;&gt; more software designers for Bada </li></ul>
  • 12. Threat <ul><li>Hard to compete with others </li></ul>
  • 13. Threat <ul><li>The growth &lt; customers’ demand </li></ul>
  • 14. Threat <ul><li>Losing customers’ confidence </li></ul>
  • 15. Strategy <ul><li>Advertising </li></ul><ul><li>Famous people: singers, actors, actresses… </li></ul><ul><li>Include images of Bada cell phone in: Movies Video clips TV Series </li></ul>
  • 16. Strategy <ul><li>Upgrade Bada OS </li></ul><ul><li> catch up with new trend </li></ul><ul><li> fix errors in previous version </li></ul>
  • 17. Strategy <ul><li>Applications </li></ul><ul><li>Multi-language </li></ul><ul><li>Various types </li></ul><ul><li>Free applications </li></ul>
  • 18. Strategy <ul><li>World-wide Competitions on writing new applications for Bada </li></ul><ul><li>More application </li></ul><ul><li>Bring Bada’s image to people </li></ul>
  • 19. Strategy Market Share by OS Invite Symbian and Microsoft developers to work for Samsung Produce phone using Android OS along with phone using Bada Year Symbian Android RIM iOS Microsoft Other OSs 2010 37.6 % 22.7 % 16.0 % 15.7 % 4.2 % 3.8 % 2009 46.9 % 3.9 % 19.9 % 14.4 % 8.7 % 6.1 % 2008 52.4 % 0.5 % 16.6 % 8.2 % 11.8 % 10.5 % 2007 63.5 % N/A 9.6 % 2.7 % 12.0 % 12.1%

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