Youth media: Brazil


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Youth media: Brazil

  1. 1. Coat of arms Flag Rheinische-Friedrich-Wilhelms Universität Bonn | Institut für Sprach-, Medien- und Musikwissenschaft Seminar WS 2011|12 – Youth Media – G3 Modul Dozentin Prof. Dr. Caja Thimm Studierende Vivian Martins Nogueira Napoles mithilfe Laurisa AlvesIMAGES:
  2. 2. Youth|Media in Brazil Table of Contents A short look at the country  Internet: a) worlds internet penetration, b) numbers of internet users and costs; c) social networks (SN) and blogs in Brazil; d) SN and youth in Brazil; e) two studies and E-Learning example Mobile Phone Youth and Smartphones Media investments Communications conglomerates Newspaper Radio frequencies Public and Privat Television (TV) Channels TV and Youth
  3. 3. Youth|Media in Brazil A Short LookCountry Area: 8,514,877 km² (5,7% of the world)  Population (2011) BR: 203,429,773 Source: U.S. Census Bureau, International Data Base
  4. 4. Youth|Media in Brazil Some facts about the country  The Federative Republic of Brazil is the fifth largest country in the world (5,7%) - after Russia 11,5%; Canada 6,7%; USA 6,5%; China 6,4% -, the fifth most populous - after China, India, USA and Indonesia - and the fourth country in Internet usage - after China, EUA and Japan (numbers in accord with 2011). Forests cover 65% of its territory and includes the worlds largest tropical rain forest in the Amazon River basin. The Amazon River is the worlds largest. Brazil is south of the equator and has mostly a tropical climate. It is very large and makes up half of South America. Brazil was a colony of Portugal from the landing of Pedro Álvares Cabral in 1500 until 1815, when it was elevated to the rank of kingdom and the United Kingdom of Portugal. Independence was achieved in 1822 with the formation of the Empire of Brazil, a unitary state governed under a constitutional monarchy and a parliamentary system. The country became a presidential republic in 1889. Brazil is today a federal republic consisting of twenty-six states, and one federal district (Brasilia, the capital). Each state is technically autonomous, with a legislative body and an elected governor. Voting is universal and compulsory for ages eighteen to seventy. The presidential term is four years. Portuguese is the official language. ||
  5. 5. Youth|Media in Brazil InternetBrazil: 37.4% Internet (Mar| 2011)26/10/2011 -  2011_05_01_archive
  6. 6. Youth|Media in Brazil Worlds Internet Penetration 
  7. 7. Youth|Media in Brazil Internet Users|Costs 203,429,773 population BR (2011) = 75,982,000 Internet users (Mar/11) 37.4% penetration26/10/2011 - - Brazil’s fixed and mobile broadband internet are the worlds most expensive, with costs above the practiced in emerging countries and less developed economies, reveals study of United Nations Conference on trade and development, United Nations, published by Internet Management Committee. The cost of mbps mobile was at $ 51, while in Kenya is at $ 4 and in Turkey, $ 3. For fixed broadband in Brazil, the cost of the megabit was estimated at $ 61 - The search considers access 3 G modems via fixed and mobile access. It can represent more than one user, as in homes in which the whole family uses the same fixed access. Doesn´t consider the access via smartphone (reaching 3 million). Research conducted with 3 thousand users of the mobile browser Opera Mini in Brazil shows that 45% of those surveyed are unique users of mobile internet, not having access to fixed networks. ernetBrasil2011.htm#ixzz1h0TwCUKT
  8. 8. Youth|Media in Brazil Social Networks (SN)|Blogs- There are estimated to be about 5 million bloggers, placing  Reach and Usage by Country / Apr 2010 (Home & Work)Brazil among the 3 most active countries in the world. Social Networking / Blog Sites- "Belong to a group is a central value in digital Brazil", saysAlexandre Barbosa, Executive Coordinator of the research ICT % Reach of Time per Person Country Active Users (hh:mm:ss)Households 2010, held by the Steering Committee of theInternet (CGI). For Barbosa, this explains the fact that 82% of Brazil 86% 5:03:37young people between 16 and 24 years who use the internet Italy 78% 6:28:41going to sites like Facebook, Orkut, Twitter, YouTube or Spain 77% 5:11:44LinkedIn, regardless of social class and educational Japan 75% 2:50:50attainment. Among Brazilians between the ages of 25 and 34years, the rate of use of social networks falls to 70%; above United States 74% 6:35:0265 to 45%. United Kingdom 74% 5:52:38- The survey examined 23,107 households throughout the France 73% 4:10:27Brazilian territory, confirming known inequality. In the Australia 72% 7:19:13Northeast, the index of web users of all ages who are on social Germany 63% 4:13:05networks is 75%, compared to 70% in the South and Midwest, Switzerland 59% 3:43:5868% in the North and 67% in the Southeast. Source: The Nielsen Company
  9. 9. Youth|Media in Brazil Youth|SN  The world average age at which children enter on social networks is 12 years, actually curious because Facebook, one of the websites cited in the survey, stipulates the minimum age of 13 years for the creation of a profile. While in Brazil children begin to use these sites at about 9 years, in India it occurs in an age next to 14 years, already as a teenager. Japanese kids are also less likely to visit social networking sites – only 12% of the Japanese parents surveyed reported their kids have an account with social networking sites, compared to 63% of parents in Brazil. 9 out of 10 parents Brazilians claimed to be "friends" of their children on social networks. The practice facilitates supervision of children on the internet: 38% of them showed daily the kids profiles, the highest level of frequency between the seven countries surveyed. Then is Australia (32%), USA (31%), United Kingdom (28%) and France (24%). In the last positions among the "least concerned" with the daily monitoring are India (17%) and Japan (9%). Internet Safety for Kids & Families (Trend Micro)| Sept. 26, 2011
  10. 10. Youth|Media in Brazil Youths Penetration in SN 203,429,773 population BR (2011) | 75,982,000 Internet users (Mar/11) 37.4% penetration26/10/2011 - Average age of children who use social networksParents whose children use social networks Sept. 26, 2011 Sept. 26, 2011Internet Safety for Kids & Families (Trend Micro)
  11. 11. Youth|Media in Brazil SN|General Datas  Facebook has notified 35,158,740 users on Dec 31/2011 in Brazil. That means 17.3% penetration at the country Internet users. Facebook is slowing gaining users around the world (almost 700 millions) establishing its leadership in 119 out of 134 countries. Europe has now became the largest continent on Facebook with 205 million users (Facebook Ads Platform). Probably Netherlands and Brazil will be the next countries to surrender. Orkut phenomenon (also in India) – Communities; Profile design; Google; Publicity.
  12. 12. Youth|Media in Brazil Two Studies TIC CRIANÇAS 2010 | ICT KIDS 2010 Kids age 5-9 (Internet and Mobile phone) – Brazilian Internet Steering Sondagem Njovem Redes SociaisTeens age 15-24 (Internet)Editora Abril
  13. 13. Youth|Media in Brazil e-Learning Telecurso 2000  (Music) (English)Telecurso Básico: (Administration andstructure of soccer) eLearning? (in english) TV Rede Globo Monday-Friday 05h10 – 05h403 level from Telecurso (about 10 min each)
  14. 14. Youth|Media in Brazil Mobile Phone|Costs 202,944,033 Mobile Phone subscribers as of Dec/10 =  # Activation 99.8% penetration 26/10/2011 - Brazil closes with record of mobile phones activation in Year Acitvation growth (%) 2011. Twenty-six units of the Federation have more than 2000 8.155.473 54,25% one service access per inhabitant. 2001 5.557.598 23,97% The Brazilian continues paying for one of the most 2002 6.135.195 21,34% expensive mobile phone services on the world. The alert is the International Telecommunications Union (ITU) 2003 11.492.302 32,95% which pointed out that, while the world saw an average 2004 19.232.311 41,47% reduction of 22% in the cost of mobile phone in the past 2005 20.604.759 31,41% two years, in Brazil this fall was only a third of the value, 2006 13.708.285 15,90% about 7%. In 2009, a Brazilian spent an average of 5.66% of the 2007 21.061.482 21,08% average income of a citizen to use the mobile phone 2008 29.661.300 24,52% service. The rate is more than five times that carriers 2009 23.317.965 15,48% charge in Europe and only 40 countries out of a total of 2010 28.984.665 16,66% 161 economies analyzed has mobile phone more expensive than Brazil, almost all the worlds poorest economies. In 2011 39.287.470 19,36% Myanmar, for example, the cost of mobile reaches 70% of the average income of a citizen. Fonte: ANATEL/ABTDA/TELECO
  15. 15. Youth|Media in Brazil Youth|Smartphones  Globally, about 17% of parents have purchased a smartphone (as opposed to a standard mobile phone) for their kids. The average age of a child receiving a smartphone was 13 years old. The average age of children when they started using smartphones was 12 years for the Brazilians. The highest was the age of Japanese children (18 years). For research, were interviewed 1,419 parents resident in Brazil, Australia, France, India, Japan, United Kingdom and United States. Despite the low adoption in all countries in the survey, the largest index of parents who bought smartphones for the children was of Brazil (27%), followed by United Kingdom (21%) and USA (19%) (lowest in Japan at 5%). In addition, nine in ten parents in Brazil claimed to have driven the child about safe and responsible use of the smartphone. Internet Safety for Kids & Families (Trend Micro)| Sept. 26, 2011
  16. 16. Youth|Media in Brazil Media Investments in the CountryMEDIA 2011 1st semester Descriptive: Source-2011-Monitor Evolution-38 markets (Tv) Media = Tv 9, magazine,newspaper, radio, Outdoor, Tv, Cinema,Internet Subscription and street furniture-used: June/11 ME11069MEIOS. 2010-MonitorEvolution-37 markets (Tv)-media: Tv,magazine, newspaper, radio, Outdoor,Subscription Tv, Cinema and Internet.Database used: ME10061T37NET June/10.Data in $ (000). Basic values in the table ofprices of vehicles. * Entered in coverage inSep/10 with retroactive to jan/2010 data.Information pertaining to the period: January1, 2011 to June 30, 2011 publication date: July22, 2011 update period: 1 SEMESTER
  17. 17. Youth|Media in Brazil Communication Comglomerates9,477 is the number of communication vehicles in Brazil Vehicles of the five Largest TV Networks and their Affiliated Groups in Brazil: CanalRede TV FM OC OM OT TVC MMDS DTH TVA Jornal Revista Radcom Total TVAGlobo 105 76 11 52 4 9 2 1 2 17 33 27 1 340SBT 58 70 1 39 2 1 10 1 12 1 195Band 39 48 5 44 3 13 1 2 11 166Record 46 51 2 31 3 9 142EBC 18 32 10 27 7 1 95 copyleft Project Media Owners
  18. 18. Youth|Media in Brazil Newspaper Reading Online Newspapers:  203,429,773 population BR (2011) Jan/05 Jan/06 Jan/07 Jan/08 Jan/09 Jan/10 Jan/11 Age of Newspaper Readers (2010): % penetration in the Age % readers readers groupUniqu 4.238 5.274 6.941 10.343 12.782 15.633 18.421e visits 10-14 5 25The numbers correspond to unique visits per month in thousands (000) 15-24 23 45 Fonte: IBOPE Nielsen On Line 25-34 20 51 Newspaper Mobile Signatures: 35-44 21 50 Year #Subscribers 2010 202.900 45-54 15 48 2009 173.859 55-64 8 44 2008 150.641 2007 120.980 65 e + 8 42 2006 99.918 2005 86.210 Fonte: IPOS - Estudo Marplan/EGM 2010 - 9 cities surveyed Fonte: ANATEL/ABTDA/TELECO
  19. 19. Youth|Media in Brazil Radio Frequencies  At the international level, the administration and coordination of radio frequencies are within the competence of the International Telecommunication Union (ITU), the oldest international governmental organization. Was established in 1865 and is the largest global organization of telecommunications. Since 1947, the UIT is a specialized agency of the United Nations (UN). Because they are limited and shared by all Nations, radio frequencies require a centralized and rigorous administration. This works not only in each country. There is a world body, which runs the international coordination of radio frequencies, as regards the distribution and use, allowing the orderly and peaceful use by users. Until 2007, the ITU was composed of 189 States and more than 600 entities with interests in the telecommunications sector, since operators to manufacturers, as members of the sectors. The ITUs official languages are Arabic, Chinese, Spanish, French, English and Russian.
  20. 20. Youth|Media in Brazil Radio Frequencies  In Brazil, the national coordination and administration is, since the end of 1997, in chareg of the National Telecommunications Agency (Anatel), the regulatory agency which replaced the Ministry of Communications in international forums and which also manages the operation of services of telecommunications in the country. Anatel develops, administers and maintains the Basic Plans of distribution Channels (radio frequencies) as provided for in the General Law on Telecommunications (LGT), 9,472 Law of July 17, 1997. However, broadcasting services remained under the administration of the Executive, represented by the Ministry of communications and under the auspices of the Brazilian Telecommunications Code (CBT). The grants for the provision of broadcasting services in commercial character is conferred – whatever type TV, MW (medium wave), OT (tropical waves), OC (shortwave) – and FM (frequency modulated), educational (TV, FM and OM) or community, in which case the stations coverage area must meet, only the particular community of a neighborhood and/or village. The awarding is conferred by a period of 15 (fifteen) years in the case of TV and 10 (ten) years, if broadcasting – radio. These time limits may be extended for equal periods, as often as of interest of entities granted since that met certain legal determinations.
  21. 21. Public TV Channels in Brazil: Channel Polarization Frequency Channel Number1 H 1430 Globo (Nacional)  In Brazil there are more than 30 million2 V 1415 SBT (Nacional) satellite dishes. Currently are 313 H 1400 TV Brasil4 H 1380 TV Escola channels available on the Athena dish,5 V 1370 RedeTV! (Nacional) with a wide variety of channels, since6 H 1360 Terra Viva education popular, a cost-effective option78 H H 1340 1320 Band (Nacional) E-Paraná for those who cant afford to pay the high9 H 1300 Polishop TV fees of subscription Tv.10 V 1295 Record (Nacional)11 H 1280 Canal do Boi12 H 1260 Rede Vida  Today, the price of a satellite dish varies13 H 1240 Rede 21 + TV Igreja Mundial between $ 250 and $ 300 being „Century”14 H 1220 Via Embratel and “Cromus” the most popular brands.15 H 1140 MTV Brasil16 V 1140 RIT17 H 1120 TV Aparecida18 V 1120 NBR Brazilian households (%) with radio and TV:19 H 1100 Novo Canal20 V 1084 Canção Nova % 2007 2008 2009 201021 H 1060 TV Câmara22 V 1060 Futura Radio 88,1 88,9 87,9 81,4%23 H 1040 Rede Gazeta24 V 1040 Shoptime TV 94,5 95,1 95,7 95,0%25 H 1020 TV Senado26 V 1020 TV Cultura27 H 1000 TV Século 21 Households 55.770 57.557 58.557 57.32428 V 1000 Record News29 H 980 Canal Rural30 V 980 TV Esporte Interativo Fonte: ANATEL/ABTDA/TELECO31 V 960 Agro Canal
  22. 22. Youth|Media in Brazil Youth|Television  Daily 86% of Brazilian children (from 1 to 10 years) consume, on average, 3.7 hours of his free time watching some television program. Waiver of “Sophia Mind”, research firm and market intelligence from the “Group Bolsa de Mulher”, interviewed 1,164 mothers with children from 1 to 10 years (most are married and between 26 to 40 years old), during the month of February (2011), to seek to understand the habit of children in relation to childrens television programming. A decisive factor when choosing a channel is advertising. Mothers give preference to channels with less propaganda and 24% responded that the ads that pass during childrens programmes negatively influence children. The toys are singled out by 90% of mothers as the products that children ask for parents to buy when they see ads on TV, followed by electronic games (77%) and cookies and yoghurts (51%). When asked how TV consumption occurs by its children, most mothers (51%) answered that there are programs that children assist ever. The survey showed that 21% of children have autonomy in the definition of programming that will assist and connect the TV when they want to. Other 22% responded that their children ask to watch some specific program.
  23. 23. Youth|Media in Brazil Youth|Television Favourite Programmes: the Discovery Kids is  quoted in the survey as the preferred channel for 57% of children. In the second block of child preference appears the Disney Channel, Cartoon Network, Globo and SBT. Then comes TV Culture (“Ra Tim Bum” Program), Nickelodeon, Disney HD and TV Record. The justification for the choice of channels are that they have more interesting programs (41%), with better content (39%) and more intelligent (35%). Preferred designs and programs for children are: Cocoricó, Ra Tim Bum Castle, Home of Mickey Mouse, Angelina Ballerina, Backyardigans, Ben 10, Scooby Doo and Pica Pau.
  24. 24. Youth|Media in Brazil Youth|Audiovisual  The survey questioned if there is any program that they prohibit their children to watch and 46% answered those containing scenes of sex and violence, as reality shows and soap operas. Still, 19% of them stated that children are not prohibited to watch any program on television. The DVDs appear as the most-watched by children, cited by 59% of mothers. According to them, the DVD calms and helps children to sleep. The cable TV comes in second, cited by 51% of mothers, followed by open TV with 44%. The game also appears in focus and 27% of the mothers said that children play every week, however, they realize that the children got much agitated. And about the Internet, they believe that has the power to interact with other children.
  25. 25. Youth|Media in Brazil Youth|Television  Castelo Rá Tim Bum (TV Cultura, TV Brasil) (2011) Turma da Monica: (Pscina) (O corpo fala) (Cebolinha) Turma da Xuxa: (since 1986) (Paquitas + Criancas 1990) Rede Globo (Programs|Time) (TV Globinho: 10h40-12h) SBT (Bom dia e Companhia) ttp:// Animado) (Dança do macaco brincalhao)
  26. 26. Thank You very much  Rheinische-Friedrich-Wilhelms-Universität Bonn | Institut für Sprach-, Medien- und Musikwissenschaft Seminar WS 2011|12 – Youth Media – G3 Modul Dozentin Prof. Dr. Caja Thimm Studierende Vivian Martins Nogueira Napoles mithilfe Laurisa Alves