Science Communication in the web2.0 era weblogs Comunicar Ciência 2009 | IGC, Oeiras
«Researchers would do well to blog more then they do» “ It’s good to blog”, Nature 457, 26 February 2009
What’s a blog?
A weblog is a hierarchy of text, images, media objects
and data, arranged chronologically, that can be viewed
in an HTML browser.
‘ From “Web log.” A blog is basically a journal that is
available on the web. The activity of updating a blog is
“ blogging” and someone who keeps a blog is a “blogger.”
What’s a blog?
History of blogs
1994 - Justin Hall creates first blog ever, Links.net
1997 – Jorn Barger created the word “weblog”
1999 – Peter Merholz shortens “Weblog” to “blog.”
1999 - Blogger rolls out the first popular, free blog-creation service.
2003 - Google launches AdSense, matching ads to blog content.
2004 - Merriam-Webster declares “blog” the “Word of the Year.”
2005 - Study finds that 32 million Americans read blogs
Source: New York News and Features, 2006.
At least 200 000 000 blogs
73% of active online users have read a blog
45% have started their own blog
Source: McCann Comparative Study on social media trends, April 2008
346,000,000 – number of people globally who read blogs (comScore March 2008) 900,000 – average number of blog posts in a 24 hour period 1,750,000 – number of RSS subscribers to TechCrunch , the most popular Technology blog (January 2009) 77% - percentage of active Internet users who read blogs 81 - number of languages represented in the blogosphere 59% – percentage of bloggers who have been blogging for at least 2 years Source: http://technorati.com
12. abola.pt 13. iol.pt 14. record.pt 15. wordpress.com 27. twitter.com 31. myspace.com 44. orkut.com 50. netlog.com 59. files.wordpress.com 70. linkedin.com Top sites in Portugal (alexa.com)
The top site in the web (alexa.com) 49. hi5.com 60. cnn.com 82. livejournal.com 97. nytimes.com 99. digg.com 123. tagged.com 156. skyrock.com 203. foxnews.com 236. guardian.co.uk 261. telegraph.co.uk (…)
Blogs are easy to create and maintain
Full speed publishing
Total control and easy-to-use
Be “findable” on the search engines (blogs are search Engine Friendly)
Dialogue with your visitors, effortlessly (comment capabilities)
Podcasting and videocasting, simplified
Showcase photo and image galleries
Cost-effective. In fact, it’s free.
Strong community of users and developers
Customize templates, themes and colours
«In principle, anyone with an
Internet connection now has access
to more, and better, scientific
coverage than ever before.»
«Scientists are blogging in ever
Increasing numbers, and the most
popular blogs draw hundreds of
thousands of readers each month.
A Nature survey of nearly 500
science journalists shows that most
have used a scientist’s blog in
developing story ideas.»
«Scientists are poised to reach
more people than ever, but only
if they can embrace the very
Technology that they have
Nature 458 (19 March 2009)
«Scientists and the institutions at wich they work are having more
influence than ever over what he public reads about their work»
Science blogs «Altough science blogging did not start off as a business, there attempts to make it one. Since 2006, the publisher of Seed, a magazine about science, has gathered more than 100 science blogs on a range of Topics on to a single website, ScienceBlogs, and now pays its bloggers on the basis of how many hits theirs posts receive» “ Supplanting the old media”, Nature 458, March 09
Watts up with that (Best Science Blog, The 2008 blog awards) http://wattsupwiththat.com
Ciência ao Natural (Super Blog Awards 2007/2008, Education and Enviroment)
Suggestions ® Concept by Paul Bradshaw, drawings by Alex Hughes
Use categories and keywords
Make your blog posts unique
Keep it short (unless it’s necessary…)
Post videos, photos and podcasts
(don´t use always the same format)
Be carefull with the titles
Reply to comments
Post a new content at least twice a week Use RSS feeds Have a niche Post some personal info that connects you to your readers Use news effectively in your niche Use weblinks Clear links and clear posts Don’t bee too technical Write so that is easy to read
How to get vistors to your blog ® Concept by Paul Bradshaw, drawings by Alex Hughes
::. Get listed on a blog directory
Networked blogs (on facebook),
::. Link the Blogs you follow
in a blogroll
::. Tag your blog posts
::. make your subscription
::. Comment on related blogs
::. Write Effective Post Titles
::. Quality content
::. Use Twitter and Facebook
::. Frequent posting.
Sílvio Mendes [email_address] www.viveraciencia.org Thank you very much.