GREEN INDUSTRY “ PRODUCTION GIVES ONLY PRODUCTS BUT GREEN PRODUCTS GIVES BETTER ENVIRONMENT WITH PROFIT.”
<ul><li>ENTERPRENUER : VIVEK KUMAR </li></ul><ul><li>AGE : 20 </li></ul><ul><li>COMPANY : GREEN INDUSTRY </li></ul><ul><li>FOUNDED IN : 2009 </li></ul><ul><li>INDUSTRY : RETAIL AND WHOLESALE </li></ul>QUICK FACTS ABOUT THE COMPANY <ul><li>corporatisation of cultivation for the wealth of cultivators. </li></ul>BUSINESS SUMMARY :-
Vivek held a tiny vial – “See this”? Our country has many villages where farmers are not able to use their land fully. In a year (used only for 3 to 4 months) due to economical Problem and climate. I want to establish such farm-cum-industry in which we produce foods & vegetables by the co-operation of farmer and using their lands. In our country farmers buy vegetables at very low cost from the broker but broker make these price very high. So, the market price increase, I want to produce food & vegetables direct in land and delivered straight to customers. “ I refined and re-refined the idea to reach the final stage”. THE IDEAS :-
In our country there are several underdeveloped states in the field of technical agriculture like Jharkhand, Bihar, Chattisgarh, Orissa, and some parts of Madhya Pradesh,Maharashtra etc. In these places agriculture is done by the older method yet. Due to many factors like poverty, illiteracy and insufficient government support farmers are not able to use their land whole of the year and specially at that time when there is heavy rainfall. considering above problems of farmers I want to establish such a industry in which I will produce the products by the scientific method. By this we can utilize the whole of the land and increase the production according to the market requirement. WHY :-
There will be great job opportunity which will really decrease the poverty. The production will also increase and hence it decreases the market price. Pollution will also be in control. EFFECTS :-
HOW :- I invite all the farmers in our industry, who is not able to produce foods in their land for whole of the year, due to economical problem or illiteracy. I invite those farmer who have good economical background and is not able to produce food by the scientific ways of ploughing and cultivating. According to governmental report each farmer got profit 10,000/acres in one year. These farmers grow mainly mono crop which can lead to profits for one times during the whole of the year. So, finally I have decided to do work in their land by the scientific way. By observing the factors like rainfall, soil fertility, water preserving capacity of soil, temperature and land structure I have found that multicropping, intercropping, mixed and relay cropping can be done by making good water shades and good leveling of plots. By this method, we can increase the production and also get the profit.
OUR AGREEMENT :- <ul><li>Any farmer who gives their land will be partnership of this programme. </li></ul><ul><li>Total investment is given by the industry. </li></ul><ul><li>Production is done in such a way that the soil maintain their fertility after the passage of time. </li></ul><ul><li>Some part of profit is going on the development of the farmer children’s such as school and medical facilities. </li></ul><ul><li>These farmers can work in the industry as workers. For performing their duty in the industry, they will get wages to that particular farmers. </li></ul>
Our DUTIES :- I am to start my business from village Tainsera, District Simdega, State Jharkhand. JHARKHAND AT A GLANCE :- <ul><li>Area: 79,714 sq. km </li></ul><ul><li>Population: 96.91 million </li></ul><ul><li>78% of the population rural. </li></ul><ul><li>Major source of livelihoods: Farming & Forest based. </li></ul>
DEVELOPMENTAL CHALLENGES :- <ul><li>Less than a half of the cultivable land is utilized. </li></ul><ul><li>85% of the cultivable area is mono cropped. </li></ul><ul><li>Agricultural productivity is significantly low. </li></ul><ul><li>Potential of water resources is poorly developed. </li></ul><ul><li>Forest and livestock based livelihoods not explored. </li></ul><ul><li>Livelihood services and input-output is poorly developed. </li></ul><ul><li>Self belief that they can change their life, coupled with knowing and doing skill is very low. </li></ul>
The proposed agricultural farming under the project green industry as started above is based on the following items upon information and consideration. The village Teinsera at district Simdega in state Jharkhand. Its area with such break up like the uplands, the medium, low land, forest land, banzar land and non cultivated area are furnish in the table no 1 :- <ul><li>Total area of land : 1693.44 acres. </li></ul><ul><li>Forest area : 44.34 acres. </li></ul><ul><li>Non agriculture land : 75.40 acres. </li></ul><ul><li>Banzar land for agriculture : 171.55 acres. </li></ul><ul><li>Total cultivated lands : 918.16 acres. </li></ul><ul><li>Upper lands : 246.4 acres. </li></ul><ul><li>Middle lands : 384.5 acres. </li></ul><ul><li>Low lands : 298.7 acres. </li></ul>T HE BACKGROUND INFORMATION, ITS IMPORTANCE AND THE IMPACT EXPECTED.
Sr.no. Month Genral Rain fall 1 January 19.3 cm 3.4cm 2 February 17.4cm 32.6cm 3 March 18.6cm 32.4cm 4 April 22.9cm 28.5cm 5 May 34.4cm 27.6cm 6 June 187.2cm 223.9cm 7 July 403.3cm 398.0cm 8 August 362.1cm 246.4cm 9 September 245.3cm 138.8cm 10 October 56.4cm 25.1cm 11 November 7.9cm 0.0cm 12 December 6.3cm 0.0cm The area has record of the annual average rainfall split on month-to-month basis is available in table 2 along with rainfall with actual receive in year 2008 .
<ul><li>Paddy : 50% </li></ul><ul><li>Wheat : 10% </li></ul><ul><li>Maize : 5% </li></ul><ul><li>Marwa : 25% </li></ul><ul><li>Urid : 5% </li></ul><ul><li>Others : 5% </li></ul>The farmlands of the village have single and mono crop and a fraction of these land is used for double or triple cropping . The types of crop produced from all cultivated land are enlisted with the percentage of the crop against the total crop production is furnished in the table 3.
Generally the mono crop is practice and for more than 60% of this available mono crop area may be raised to double crop or triple crop. It is understood that the best mono crop condition gives a gross saleable return of Rs.50,000/- and total input cost is to estimated to be about Rs.20,000/- per acres. The green industry product is aimed at changing the land used and ensure modern day agriculture using agricultural machinery as well as other related technology from going to harvesting. It is a conservative estimate the on an average per acres return may be raised to 150% to 200% through timely cropping, double cropping, relay cropping and multiple coping to the best extent as may be possible. This will be realized by crop diversification. And also by developing the production of poultry, dairy, piggeries, modern fishery, apiculture (It is a rearing of Honeybees) and also composting of the different farm-and-village level wastes and refuses. OBJECTIVE OF THE PROGRAM AND TECHNICAL DETAILS :- The objective of the program are :- € Increasing significantly the net profit earning through adopting modern farming systems be a valiantly agreement to transfer the control management and use of available including water bodies to the company name green industry through formal legal agreement. € The company is daily rated engaged in the land, animal husbandry and other activities of all suitable bodies members under the control and management.
€ Depending upon financial load and risk to be taken by the company director, the profit or lose in every calendar year will be very fairly worked out and accordingly dividends reasonably will be allowed to be participating farmers. This will be over their wedge earning. € In this farming not only different field and other crops will be produced but also other farming as stated will also be done and profit out of them will be the part of total income or profit. For this advice, counselling will be taken from the experts from agriculture, horticulture, fishery and animal husbandry. The possibilities of silveculture and sericulture will be exploited. OUTLINE OF TECHNICAL REQUIREMENT TO START AND RUN THE PROCESS DURING THE TIMES 2 TO 3 YEARS :- This proposal make sit a requirement that the cost of agriculture, horticulture and animal husbandry etc. will have to born by the company, it will be necessary to have considerable amount of fund as initial fund for he minimum infrastructure development and also for melting the cost of all kinds of inputs including the labour wages. A rough cost estimate of Rs.15 to 20 thousand per acres as minimum and infrastructure development requirement of Rs.400 lakhs will be possible. There may consider to be mobilised from financial institution including support of state government.
The infrastructure may be developed in phases over a period of 2 to 3 years. Since the water bodies and levelling of lands is one time investment so the infrastructure is developed in phases so that we can get profit from the starting year. Starting profit is low but after developing infrastructure the profit is increased.
MARKETING PROMOTIONS PLACE PRICE PRODUCT PRODUCT :- Different types of product is made according to land structure and the rainfall.
1. Ground-nut – in kharif (June-Sept) (Substituting kharif paddy) 2. Followed by oil seed like mustered(Rape) (Sept-Dec) 3. Followed by Mung (Feb-Apr) (For this irrigation 2 and 3 will be necessary) 1. Soybean (June-Oct) 2. Til / kusum no irrigation on regular basis but life saving irrigation – two for the entire crop will be necessary. 3. Pulse vegetable like chana/pee/matar. (Irrigation if available and 3 will be in place of 2) 1. Paddy(Medium duration transplanted) Transplanting in June to September. 2. Wheat/Water Groundnut between Dec to Jan. Temperature of the time of planting should not be below 23 degree centigrade. 3. Mung/Kalai February to April. (Irrigation facility will be necessary for 2 and 3. UP LANDS :- LOWLANDS :- MIDDLE LANDS :-
Our industry will be market follower. The price will depend on the market. It changes according to time and place. Market penetrating Strategy. <ul><li>Market will be nearer to the industry. </li></ul><ul><li>Good transport facility. </li></ul><ul><li>There should be well maintained Godowns. </li></ul>Promotion means publicity. So it can be promoted by the means of television, radio, newspapers etc. PRICE :- PLACE :- PROMOTIONS :-
TOTAL INVESTMENTS IN OUR COMPANY :- <ul><li>Infra-structure - one time. </li></ul><ul><li>Cultivation cost:- </li></ul><ul><li>a) Labour wages – 60-70% </li></ul><ul><li>b) Fertilizer seeds – 20-25% </li></ul><ul><li>c) Transport and Storage – 5-7% </li></ul><ul><li>d) Plant protection – 5-7% </li></ul><ul><li>3. Marketing costs. </li></ul># The summation of all the investment is 30,000/- per acre and the total selling price is 50,000/- per acre. We are providing 15,000/- per acre to the farmers. So our net profit in starting will be 5,000/- per acre but the infrastructure is completely developed, the profit will raise to 15,000 to 20,000 per acre .
The industry will be spread from one village to many village and to district and further on to states and lastly to the whole of the country. COMPANY-TOMORROW :-
FOOD AND VEGETABLE INDUSTRY SAUCE INDUSTRY CHIPS AND BHUJIYA INDUSTRY PICKLES INDUSTRY ETC.
<ul><li>PROBLEMS :- </li></ul><ul><li>Some farmers may either favour or some may not favour because it is a social business programme. </li></ul><ul><li>Some political parties can convince the farmers in against of my industry for their own profit. </li></ul>